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Read This Before You Claim Your Google My Business Listing!

Posted on by Melanie Yunk

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Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your … Continue reading

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Illuminating the Dark Data of Social Media Metrics

Posted on by Kent Yunk

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Understanding the Social Media Marketing Metrics Blind Spot – Part 2 In part one of this two-part series on the blind spot in social media metrics, we discussed dark social – the social sharing of content that occurs outside of … Continue reading

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Understanding the Social Media Marketing Metrics Blind Spot, Part 1

Posted on by Kent Yunk

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There’s an old saying, “we know 50% of our marketing works, we just don’t know which 50%,” that makes marketing metrics experts shudder. And rightly so. Measuring marketing is critical to a business and with basic, readily available tools one … Continue reading

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