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How Marketing Personas Improve Search Marketing Strategy

Posted on by Kent Yunk

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Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas … Continue reading

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How Blogging Helps Your Site Rank

Posted on by Kent Yunk

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We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading

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5(+)1 Reasons to Read 51 Content Marketing Hacks Right Now

Posted on by Melanie Yunk

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Earlier this year, one of our favorite content marketing experts, Scott Aughtmon, published the book 51 Content Marketing Hacks. For both professional and occasional content marketers alike, this book is a quick but insightful read about best practices to help … Continue reading

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