The Roaring PJ - A Social Media Blog

Content Marketing and Blogging

What Do Fresh Content, Website Ranking and Traffic Have in Common?

Posted on by Melanie Yunk

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You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO … Continue reading

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The ABC’s of Photo Credit Etiquette

Posted on by Melanie Yunk

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With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading

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How Marketing Personas Improve Search Marketing Strategy

Posted on by Kent Yunk

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Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas … Continue reading

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