Posted on April 9, 2017 by
Recognizing the value of—and for—businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights and other tools within the application. Here’s the lowdown on some of the capabilities available to businesses on Instagram.
Switching from a traditional account to an Instagram business profile allows an organization to include business and contact information on a profile, such as a phone number, an email address and physical address. This profile detail makes it easier for people to verify that a profile belongs to an actual business and to reach out and touch someone directly from the app.
Note that to upgrade, a business must also have a Facebook Page and connect the two profiles; the business contact information will be imported from the business’ Facebook Page (but the information is editable once in Instagram).
Has your business upgraded to a business profile yet? If not, check out Instagram’s blog post on how to create a business account and get going and reap the rewards!
Once a business upgrades to the the enhanced business profile, it is afforded all the scoop: new insights and analytics on posts and stories are available through Instagram’s Business Tools. Insights include data such as:
Additionally, insights on stories include such deets as:
Powerful, useful data on how followers engage with a business! According to Instagram: By viewing these insights, you can learn how to create more relevant content that resonates with your audience. At Roaring Pajamas, we love to dig into these statistics and use them to inform what, how and when we post.
Instagram business profiles also offer users the opportunity to easily turn high-performing posts into Instagram ads directly from the app. This feature allows a business to connect with even more potential followers and customers faster than ever before. According to Instagram, to take advantage of this feature, “simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.” Easy, right?
Note that a business needs a Facebook ad account and a Facebook Page to run ads on Instagram.
And, finally, announced just at the end of March, Instagram’s starting to up it’s shopping game! Instagram invited about 20 business to test out shopping functionality last year. Some of the business trial users included J. Crew, Warby Parker, Kate Spade, Macy’s and MVMT Watches. Perhaps you noticed? Turns out, the trial proved successful and now Instagram announced it is expanding the program to many more additional brands in the apparel, jewelry and beauty worlds. In addition to rolling out the shopping capability to more businesses on Instagram, the platform improved usability for brands to more easily tag shoppable products and decipher how well shoppable posts perform.
Now, when an Instagram user taps on a tag on a shoppable post, the user will access these key pieces of information to help him or her shop an item:
How long have we been waiting for this bit of awesomeness?
Is your business up and running with Instagram for Business? Are you leveraging the insights and power of Instagram’s Business Tools? Are you in a space that can now leverage shopping on Instagram? We’d love to hear what you think and what you are doing. And, as always, keep an eye on our blog. We promise to keep you up to speed on all the most social media, SEO and marketing news for your business.
Posted on March 26, 2017 by
As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what not to share exist and most businesses are savvy enough to understand these general concepts: don’t rant, don’t insult, don’t gossip, stay on topic, be kind and always stay on brand.
In additional to the basic rules of social media, and–frankly–rules of being a good citizen, recent research shows us some of the most annoying habits of brands and businesses on social media. Before you share your next social media post, be certain you know what your audience wants and what really chaps their hide!
Sprout Social, a social media management software company, publishes a quarterly report with data and insights on social media trends. The Q3 2016 Sprout Social Index report highlights the most annoying social media behaviors by businesses according to brand followers. Naturally, we loved this insight. Here are some of the tidbits we found most useful:
The Roaring Pajamas take? Sprout Social’s findings validate and are consistent with many of our key messages about social media over the years:
What do you think? Do you like lots of promotions from brands or does it depend on the brand and the types of promotions? What about too much or too little personality? Anything you have seen businesses share on social media that makes you cringe or really gets under your skin? Let us know!
Posted on March 12, 2017 by
Effective search engine optimization (SEO) requires you to stay updated on best practices and quickly adapt to Google’s changes. Many businesses turn to SEO agencies to help navigate this important marketing element, given the time-consuming nature of understanding and implementing proper and useful SEO.
How does a company embark on a search to find the bestSEO agency? We recommend seeking out firms that practice tactics that both meet and stay within Google guidelines for SEO. Some SEO agencies employ “black hat” SEO practices that violate a search engine’s terms of service. Repercussions from implementing black hat strategies can range from mild to severe, so it’s best to ensure your agency of choice is on the up and up.
The best way to ensure effective and above-board SEO practices is to hire a legitimate “white hat” SEO company that both collaborates with you and educates you along the way. To do this, we suggest you ask these seven key questions before making a commitment:
Be sure you are hiring the best and brightest for your company’s SEO. Arm yourself with general SEO knowledge – especially SEO practices to avoid – and ask key questions before hiring an SEO agency. When researched and executed properly, SEO drives valuable visitors and demand to your company; don’t miss out on potential customer or clients because you didn’t do your homework or ask the right questions!← Older posts