The Roaring PJ - A Social Media Blog

Roaring Pajamas’ Instagram Help Greatest Hits

Posted on by Melanie Yunk

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instagram help Over the last year or so, we’ve compiled a treasure trove of Instagram help articles. Since clients and friends regularly ask how to use Instagram, we thought we’d record this quick summary for easy access to our “Instagram Help Greatest Hits.” Check it out, and let us know what you think.

To start, this post on how to best use Instagram for business shares our top seven tips and tricks to rock the basics of Instagram. It’s packed with notes on post frequency and timing, useful tools to master the app, hashtag ideas, best practices, some of our favorite Insta accounts and more. We often refer to this post as a way to lay a foundation for great Instagram success.

After the above-mentioned post offering Instagram help for businesses, we chronicled the unveiling of increased Instagram business offerings. The post detailed the additional functionality for business users, including enhanced profiles with contact information, analytics, improved advertising options and new shopping features. We were so excited with these announcements, as they really provide value to us, our clients and other business users.

Since photos, images and videos are the keys to Instagram, one of the most important concepts to understand remains the etiquette of using other people’s images. Our article on photo credits, a topic that sits near and dear to our hearts and the hearts of many followers, persists as one of our all-time most-engaged-with posts. Take a look and see if it rates for you, too!

And, remember when Instagram started resembling SnapChat? You know, with disappearing video and crazy filters? We happily shared step-by-step instructions on how—and why—to use Instagram Stories. That was a fun one!

Finally, how about that time Instagram updated its algorithm and caused everyone and their mother to totally freak out? That was a doozy of a ride for us social media agencies! Here’s our review of the Instagram update that added a few gray hairs to our team. And, that update helped set the tone to understand some of our tips to turn up the volume on Instagram engagement. Tactics like pods, location tagging, improved calls to action, links in bio, Instagram Stories, contests and more instantly up an Instagram game!

There you have it—our compilation of our recent Instagram help articles. Anything we’ve missed that you want to know more about? Anything we’ve covered, but requires more deets? Let us know: we love your input!

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How to Start a Social Media Trend: Do You Have What it Takes to Create the Next Unicorn Frappuccino?

Posted on by Melanie Yunk

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Remember the Unicorn Frappuccino craze that seemed to take over the world (or, at least the internet) a few months ago? The social media trend that had the masses clamoring for the sugar-laden and mildly nauseating neon drink? Maybe you even tried one? Despite the crazy appearance of the drink, the marketing work behind it was nothing short of pure genius.

Wait, you didn’t think it was all on accident, did you? While Starbucks may not have anticipated how great a social media trend it would create with the drink, they certainly intended to shake things up and get noticed. And, they did.

First, let’s consider the enormity of the Unicorn Frappuccino with some basic metrics. According to Simply Measured,

“10% of Starbucks’ Instagram engagement for the year can be attributed to the five days this drink was available.”

Not only that, but Simply Measured also reports that

“from April 19 to April 23 (the days that the Unicorn Frappuccino was available for purchase), 90,000 pictures were posted on Instagram using the hashtag #unicornfrappuccino. Only two of these photos were organically posted by Starbucks.”

Wow. Staggering statistics, no?

What was the recipe for this incredible success? We attribute this—and any—social media trend to at least four key elements:

  1. Visual: Essential to viral marketing is user-generated content. User-generated content stems from something typically visually compelling and irresistible; something people want to engage with, comment on, be part of and share. Think funny memes, cute puppies, crazy food items, outlandish cars and the like. A regular picture of a tall dark roast in a white cup won’t make the cut. But, a neon-colored, sprinkle-bedecked, whipped-cream-laden, funny-named drink? Yes! Get the picture?
  2. Relevance: Outdated, obscure and irrelevant ideas rarely take flight. To create an internet sensation, you need to be ahead of the curve, but still pertinent. In the case of Starbucks, they capitalized on the unicorn trend that already had some wings. Then, they applied that trend to their brand by creating a drink named after, and fashioned after, the trend. Finally, the drink choice—the Frappuccino—resonates with a target demographic most likely to engage with social media and create user-generated content. Somehow, we just don’t think a Neil Diamond-themed espresso would catch fire in quite the same way. For so many reasons!
  3. Scarcity: Supply and demand remain one of the most powerful concepts in our world, and it certainly applies to creating social media trends. It’s hard to motivate people to get excited by something in abundant supply. However, when you add time-bounds to an offer, you create urgency and demand. People want to get it while it is still available, so FOMO (fear of missing out) also works here.
  4. Luck: What can we say, sometimes you just have to get a little lucky. Plan all you want, analyze the best days and times to run a program and put your best and brightest on the job. But, at a certain point, you just can’t control all the variables. This is where luck comes in. And you just have to hope it’s on your side!

There you have it. The four key ingredients to create the next social media trend. Will your creation be as popular as the sugary drink of the spring? Maybe not. But, without these four ingredients, you certainly won’t get very far.

Anything else you’d like to add? We can’t wait to hear! And, we can’t wait to jump on the bandwagon of, tweet, share and regram your version of the next social media trend!

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8 LinkedIn for Business Strategies to Transform Your Marketing Efforts

Posted on by Melanie Yunk

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LinkedIn for BusinessLinkedIn, the world’s largest professional network, has become one of the most valuable B2B marketing tools today. Have you harnessed LinkedIn for business? Do you know how to elevate your LinkedIn status? Follow along and learn how to use LinkedIn to maximize your marketing.

Create and Maintain a Personal Profile AND Company Page: Rock your personal profile and keep it up to date. Ensure you have completed all relevant sections of your profile.

At a minimum, you need:

  • A headline that serves as your value proposition (remember to include valuable keywords)
  • A professional-looking (and current!) profile photo
  • Contact information
  • Detailed experience—including work, education and volunteer experience
    A personalized URL

In addition to an outstanding personal profile, create a stand-out LinkedIn Company Page. As with your personal profile, ensure you have completed all the relevant sections and make it compelling, engaging and useful.

Tip: Remember many sections on LinkedIn include character limits, so craft messages wisely.

Personal Profiles
Headline: 120 Characters
Summary: 2,000 Characters
Recommendation 3,000 Characters
Company Pages
Company Name: 100 Characters
Company Update: 700 Characters
Company About Us: 2,000 Characters

Make Connections: Now you have both a personal profile and a business profile on LinkedIn, work to gain and establish strong connections on the platform. Cultivate connections for both your personal profile and on your business profile—and share them between the two where appropriate.

New client? Connect. New neighbor who works in your industry? Connect. New colleague? Connect? Networks become more powerful with more people involved, use the LinkedIn network to your advantage by constantly looking to expand it.

Tip: Wondering who to connect with? This Inc. article offers great advice on who you should (and who you should not) make a connection.

Join Groups: Essential to growing your business with LinkedIn is to find and join relevant LinkedIn groups. Groups allow you to network, gain insight and add value to others in—or interested in—your industry or area of expertise. Group membership lets you share content, ask and find answers, post and view open jobs, create new contacts and establish yourself as an expert in your field.

What’s important here is to see how you might add value—and think differently. For example, I belong to a table manners group, and we talk about all things etiquette. I often bring up issues around mobile phone use at the table, and the other group members understand that I bring a different—yet valuable—talent and insights to the table. See how that works?

Tip: You are allowed to join up to 50 groups through your personal LinkedIn profile. Company Pages, however, can add up to three groups so be selective with those three!

Write Messages to Connections: Reach out to connections to catch up, share news, ask questions, recommend a colleague or highlight your business or service. When sending business development messages for business via LinkedIn, ensure they are friendly, concise, compelling and have a clear call to action.

Tips:

  • Messaging isn’t available via Company Pages, thus the importance of maintaining personal profiles
  • Note the character limit on a message of 2,000 characters
  • Check out Social Media Examiner’s article on engaging prospects via LinkedIn

Send InMail to Non-Connections: LinkedIn offers InMail as a way to communicate directly to another, unconnected LinkedIn member. Like when messaging connections, ensure your message is concise, targeted and compelling. And, always include a clear call to action.

Tips:

Publish and Share Articles: LinkedIn has moved far beyond just a place to share your resume. With the addition of LinkedIn Pulse, it is now a publishing platform to share self-published content. Consider writing content specifically for LinkedIn on important news, information and happenings in your industry and publish it through LinkedIn Pulse. Also, on both your business profile and personal profile, share all your original, professional blog posts and other news articles that aren’t published directly on the LinkedIn platform. Finally, don’t forget to cross promote content—original or just industry relevant—between your LinkedIn business profile and your personal profile. Encourage employees and colleagues to do the same to amplify your message.

Tip: Check out this HuffPo article on How to Use LinkedIn Pulse for Your Business.

Use ProFinder: As we wrote in a social media strategy blog post for a LinkedIn business content last year, finding trusted lead sources ranks as imperative for growing and sustaining a business. LinkedIn ProFinder serves as an excellent lead source. ProFinder is a professional services marketplace that helps connect businesses with freelance or independent professionals. Personally speaking, we’ve answered many interesting and legitimate proposals from ProFinder. Many of those proposals have turned into great clients!

Tip: Check out LinkedIn’s keys to a successful ProFinder profile.

Consider Ads: Still not getting noticed as you’d like? LinkedIn ads are another avenue to boost your business. Check out all the options available on the LinkedIn business marketing site. You can boost content, send sponsored InMail or create text ads. What are you waiting for?

Tip: Text ads include a picture and studies show that photos of people improve effectiveness.

Ready to explore and engage in all the benefits of LinkedIn for your business? We know you’ll find value when you execute on these tips. And, if you don’t have time, we do! Contact us; we can help boost your business’ LinkedIn presence, capture mindshare and build prospects.

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