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Posted on January 9, 2015 by
Your business Facebook page is one of your most valuable marketing assets. But the game changes quickly, forcing you to change along with it. This list of Facebook predictions and accompanying recommendations will help you up your online game in 2015.
Use More Video
In general, we find that fans tend to favor balanced pages incorporating videos, images, text and links, as well as original and shared content. However, our belief is videos will overtake photos in popularity on Facebook by 2015’s end. Along those same lines, Facebook’s algorithm will show preference for native uploads over links to videos from outside the platform. Accordingly, mastering native video is among the best Facebook recommendations for 2015.
Pay to Play
One of the most assured Facebook predictions is that sponsored posts will become increasingly important in 2015. Facebook is limiting its organic reach more and more, with some businesses already reporting drops to only 1 or 2 percent reach on posts at the end of 2014. Building a community will help with your organic reach, but now you’ve got to pay to play too. Sponsor posts to ensure your fans see them. Strategize about which posts will have the biggest ROI, carefully target your advertisements and push sales and promotions with paid ads.
Promote Less, Engage More
Facebook will increasingly penalize overt promotion in 2015. Avoid this by offering useful, actionable content, interesting facts and moving stories to your fans. Respond quickly to questions, provide excellent customer service and treat your audience like friends. All of these steps will encourage loyalty and help your page build a Facebook community.
Use this New Year as an opportunity to experiment and play with new features. Although call-to-action buttons are rolling out slowly and are not yet widely available, they will likely become a huge trend in the coming year. The new call-to-action buttons will give users options such as book now, shop now, sign up, contact us or watch video.
Experiment with timing and content to really know what works best for your business Facebook page. Vary the time of day you post and the number of times you post the same content. Diversify your content too. Pay attention to what posts and at what time of day give you the most engagement and organic audience reach.
Make 2015 your best online year yet by slashing excuses and dedicating yourself to a truly successful business Facebook page. You’ve heard our Facebook recommendations and predictions, what do you think your business Facebook page will look like by the end of 2015? Leave your thoughts in the comments!
Posted on December 21, 2014 by
Are you trying to figure out how to implement SEO practices for YouTube videos with little or no success? Perhaps, your videos found success by ranking well on YouTube, but are still a long way from showing up on page one on Google. The SEO strategy to increase your ranking for videos on Google and YouTube is similar. However, to do both well you need to use a variety of SEO techniques. For information on ranking well on YouTube, refer to our past blog post: Strategic Video SEO Tips To Improve Your YouTube Ranking. Below we will focus more on learning a few additional video SEO basics specifically for helping your videos rank higher on Google.
While many tactics exist to help boost SEO for YouTube videos on Google, we will focus on two main strategies in this article: embedding videos and Google video Sitemap.
One simple way to improve SEO for YouTube videos is to embed the video on your website. Embedding a video not only increases your chances of acquiring a lot more views, but also provides your video with a high-quality link. The more times a video is watched, the more credibility Google applies to the video. Quality links to YouTube videos also help increase rankings on Google.
Creating a compelling introduction to your video will entice people to watch. Remember all views count towards your credibility, so you want to include just enough text to encourage people to watch your video and for Google to understand the purpose of your video.
Creating a Video Sitemap
Another useful SEO strategy is to create a sitemap for your video. This handy tool works similar to a table of contents by providing Google with all the useful information about your video. A video sitemap helps get the video “discovered” more quickly. Plus, when you create a video sitemap, your website may get a boost in the search engine ranking, resulting in more visitors to your site.
By combining these tactics with other SEO basics, you will improve your videos’ chances to rank higher on Google. Did we miss anything? Do you know any other tactics for SEO for YouTube videos? We’d love to hear your tips and tricks as well.
Posted on December 5, 2014 by
The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are you just really unsure what to get the social media manager in your life? You are in luck! We scoured the earth and tapped all our resources to find the social media gifts these techies are wishing Santa to bring them this year. Oh ok, we really just asked our team and talked to a few friends, but we came up with some great ideas that are sure to be a hit with those Google gurus and tweeters in your life.
Roaring Pajama’s Holiday Gift Guide of Social Media Gifts to Delight
When it comes to digital marketing professionals, there are a few obvious choices to include in our Holiday Gift Guide. The new iPhone 6, an upgraded lightweight laptop and, of course, the newest tablet on the market. We wanted our list of social media gifts to go beyond the obvious and share the “not so obvious” ideas with you. Although, we won’t complain if we find a new iPad under our tree. Hint, hint. Here’s our list:
3-in-1 DASH Case with Bluetooth Keyboard for iPad Air Tablet
The DASH is a multi-functional iPad case with a Bluetooth keyboard. The case is slim, comes in a variety of colors and holds your tablet at any angle with it’s magnetic folding stand. The keyboard boasts a removable, full QWERTY Keyboard and has a battery life of 280 hours on a two-hour charge. Perfect for typing email, writing articles or sending a quick post, yet flexible enough to leave the keyboard and the outer jacket behind and carry the iPad in the light-weight shell.
Mophie Powerstation Battery Charger
There are few things worse for the SEO or social media manager on the go than finding a device low or out of power. A portable charging device when on the road, in an airport or between client meetings is a necessity, not a luxury. The Mophie Portable Battery Packs are compatible with Apple products, Android, Blackberry and other tablets. Our experts say you should get the big one, because you can’t always find an outlet.
Sonos Soundbar, Sub-Woofer and Wireless Speakers
Work environment is so important to getting a job done well. Don’t you agree? For us, sound is a huge component of creating the perfect work atmosphere. Sonos Soundbar and Sub Wireless Subwoofer meets the requirements for our crowd. Aside from the superior sound, it’s wireless. Wireless devices are vital in our business. We have enough cords already around our desks and work spaces. Another key feature is the app. You can run the app from your phone or tablet and play one song in one office, another song in the break room or play the same song in multiple rooms. Also, the nifty little Subwoofer can even hide on the floor, under a desk or on top of a bookcase.
Tickets to SXSW
We are putting this in the “educational” section of our Holiday Gift Guide. No, really, attending the South by Southwest conference is an educational experience for digital marketers. Well, yes, there is music, food and film, but there are actual presentations, workshops and a technology trade show too, all associated with the SXSW Interactive Festival. The Interactive festival includes five days of inspiration, showcasing technologies and sharing ideas with the over 30,000 digitally-minded attendees. Online marketing geeks would love an opportunity to live tweet their fresh ideas as they expand their minds at SXSW.
The Digital Mystique by Sarah Granger
This year’s Holiday Gift Guide book choice is The Digital Mystique by Sarah Granger. We personally already have our copy, and highly recommend this book to all those working in the digital marketing realm. The author, Ms. Granger, describes her book as “a practical guide to digital life.” Each chapter examines a different aspect of our lives and provides ideas and anecdotes for how we can use social media to improve that part of our life – keeping in touch with friends, raising tech savvy kids, communicating with colleagues, building communities or helping causes. The Digital Mystique gives readers the gift of a deeper understanding for how digital media can enrich our lives and our world.
Tell us what social media gifts you’d like to buy for your favorite digital marketing professional. We hope you were able to get some great ideas from our Holiday Gift Guide. What did we miss? Happy Holidays from Roaring Pajamas!← Older posts Newer posts →