The Roaring PJ - A Social Media Blog

Facebook Pages to Watch: How to Keep an Eye on the Competition

Posted on by Melanie Yunk

If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the number of likes and fans for a company’s page. Now you can get a host of stats about other pages and see how well you stack up.

Facebook Pages to Watch List for animal shelters. Four local and one national.

Facebook Pages to Watch List for animal shelters. Four local and one national.

Where to Find It

The best way to get acquainted with this feature is to jump right in. If your page is featuring the newest layout changes and has at least 100 likes, you can find Facebook Pages to Watch on the Overview tab of your Insights page. Click the “Add Pages” button to get started. Don’t worry, the administrators of these pages will only be notified that someone is watching the page, not that company’s identity.

How to Use It

Once you’ve added at least five pages to keep an eye on you’ll be able to see how well posts from those pages did during the previous week. With your list of the top rated posts for each page you’ll be able to see the date and the time that each was published and the level of engagement each received. The increase or decrease of people who like the page is also displayed. You will even be alerted when a page that you’re watching has a post that’s drawing a lot of attention so you can have up-to-date information on what’s hot.

Which Pages to Watch

If you’re not sure which pages you should be watching, Facebook will suggest a few pages for you. If you have not added five pages to watch yet, you will see “Suggested Pages to Watch” right under your Pages to Watch list. Once you’ve added the first five pages, you can find “Suggested Pages to Watch” by clicking the “Add Pages” button and scrolling to the bottom of your watched pages.

Make the most of the Facebook Pages to Watch feature by sticking to pages that are similar enough to yours and that are likely to have similar followers along with at least one industry leader. Use the “Suggested Pages to Watch” feature to help you find other businesses beyond the competitors you already know about. That way you’ll be able to see social media trends across a variety of pages so you can learn what type of content works the best, what time of day is the most active and what didn’t work so you know what to avoid.

Keep it Real

Don’t forget that the heart of social media marketing is authenticity and individuality. If you use this feature just to parrot other social media trends, your readers will be able to spot the redundancy and won’t be interested in seeing the same information again. Use Facebook Pages to Watch as a guide and inspiration without losing sight of what makes you unique.

 

 

Content Marketing Techniques to Build Traffic Online

Posted on by Kent Yunk

Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential customer who wants to learn more about a product or service can go to your website, where they will perceive you as an expert because of the information they find there. After they decide to purchase that product or service, they will be much more likely to purchase it from you because you have gained their trust and they are already on your website. Two ways to use content marketing to build traffic are to establish a blog and to answer your audience’s questions.

Content Marketing

Create a blog.

Companies who try to pack too much information in a small space on their website create clutter that customers must sift through. It can be beneficial to add a blogging page to your site for content marketing. Regularly post articles that contain valuable information about products or services related to your company. Establish yourself as the friendly expert who wants to help anyone who comes to your site. This can raise your rank in online searches and it may keep visitors on your website longer.

Answer your audiences’ questions.

Content marketing ideas are nearly endless when you concentrate on answering any questions you receive. Write educational articles that explain common misconceptions. For even better traffic, allow visitors to ask you questions. Many visitors will appreciate the attention and you may receive a steady list of questions to answer with new blog postings. If one person has a certain question, then many people are likely to have the same question. You can also visit websites that specialize in questions and answers; give your expert answers along with a link to a blog about the topic on your website. This will help boost your search engine rankings.

Content marketing ideas such as adding a blog to your website, including a comprehensive FAQ section to answer relevant questions, can make your company website an asset to potential customers. As people find your blog and learn to trust you, your traffic can skyrocket. We have worked with several companies who have seen as much as 3x the traffic due to regular blogging. When people appreciate the information you give, they may post your link on their own websites, which markets your company to their friends and associates.

Summer Solstice is a Time to Connect

Posted on by Melanie Yunk

Many cultures around the world use the summer solstice as a time to give thanks for all the good things they have and to celebrate the abundances that life has provided. It is also a time to realign with nature and remember that we are all connected to one another. What better time to acknowledge the single most important component of any business: people.

Summer Solstice

Building relationships with your customers, both current and potential, is an important way to keep your customer conversion and retention rates high. People like to work with and buy from companies and brands when they feel that their needs matter and their business is appreciated. In other words, they like to feel connected to the company. Social networking is the ultimate relationship-building tool for businesses and the summer solstice is the perfect time to evaluate your strategies. 

Customer Appreciation 

Social networking is a well-known way to connect with people and to reach a wide audience using many channels and types of media. Take the summer solstice as an opportunity to check in with your fans, followers and subscribers and let them know that you appreciate them. Remember, it costs less to keep a client than to acquire a new one and showing your appreciation is a great way to boost your retention rates. Whether you host an appreciation giveaway, post a series of customer spotlights or simply post a note of gratitude, showing that you care will make your customers feel connected. 

Realign Your Goals 

Since summer solstice is a time to realign your connection with other people, make sure that your customer’s needs are in alignment with your social networking strategy. Social media outlets are a great way to increase your brand awareness and customer loyalty and the way to do this is to be entertaining and informative for your readers. Make sure you’re not spending too much time talking about yourself and focus your content on what your readers want to see. 

People First 

It’s very easy to become consumed with strategies and goals for your social media outlets, especially when you’re looking at graphs, charts and piles of data all day. Take a few minutes to check in with your social networking accounts and reconnect with the real people that make you successful. Use the summer solstice this Saturday as a reminder that our customers are our greatest assets and give thanks for the abundances that they give us.

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