Posted on October 3, 2011 by
People often ask me why I transitioned from gourmet food manufacturing to social media consulting. I thought the similarities between the two were obvious, but evidently not. So, below are 5 ways that Social Media is like Gourmet Food:
- Social Media and Gourmet Food are totally addicting. I don’t know about you, but I can spend hours reading tweets and Facebook posts and who can eat just half a gourmet meal, take just one sip of a glass of fine wine or take a single bite of a homemade cake made with artisan chocolate? Not me. That’s why I consult. . . because my husband told me to either get off “the Twitter” and make some money or find a way to make money tweeting. He’s a very wise man, by the way.
- They’re both delicious. Obviously, gourmet food is delicious or it wouldn’t be gourmet. . . but social media? Delicious, really? I say “absolutely!” Have you seen all the foodies and chefs on Twitter, Facebook and 100s (1000s?) of food blogs, writing about their latest gourmet creations? I personally am Facebook friends with at least 350 chefs and foodies from all over the world. My Facebook page is – delicious – every day and my foodie friends on Twitter, like @LDGourmet, @chezus and @GrillGrrl are always cooking up something tasty.
- Social media and gourmet food require creativity. Only a creative chef would think of combining Madagasgar vanilla with creme fraiche and tupelo honey over a stack of banana buttermilk pancakes. People tweeting and posting must be creative to attract attention to their pages. Ok. I agree, not everyone has a creative Facebook page. In fact, some are downright boring. However, people who successfully tweet and post for business are very creative. Have you seen the Kingsford Charcoal Facebook page? @DrBBQ is always up to something on his Twitter page.
- Left unattended, they’ll fade away. If a social media site is ignored, the site will eventually lose its readership and followers. An unattended gourmet meal will shrivel, smoke or even catch on fire – poof – gone.
- They’re not always good for you. Too much gourmet food may make you fat and too much social media gets you in trouble with your “real” friends and family. (See No. 1 above.)
So, there you go. Five justifications for leaving one addicting, delicious and creative job for another with the same traits. Whaddya think? Do you have any additions to the list?
Posted on July 5, 2011 by
On Thursday, June 30, San Carlans participated in the City’s first ever celebration of Social Media Day. The event included a Meetup and Treasure Hunt that led participants through downtown during the City’s weekly Farmers’ Market, Hot Harvest Nights.
Social Media Day was originally proclaimed by Mashable in 2010 and was celebrated with more than 600 meetups around the world. This year, the event included more than 1400 meetups with 8500 attendees on 6 continents, including San Carlos’ meetup on this newly proclaimed Day.
The official Social Media Day was proclaimed by the City of San Carlos during a City Council meeting on June 13. Present to receive the proclamation were San Carlos Chamber of Commerce CEO, David Bouchard, and board members, Ron Collins (Collins Insurance) and our company’s president, Melanie Yunk. Andy Klein presented the proclamation as one of his first duties after being sworn in as the City’s Mayor that same evening.
The Treasure Hunt was produced by the San Carlos Chamber of Commerce and sponsored by Bullfrog Media and Roaring Pajamas. The turnout was a big success as people from San Carlos and nearby towns used their smart phones to receive clues via Twitter. The clues led participants to various businesses where a checkin via Gowalla was required. In one instance, a video chat via Fring enhanced the experience as participants called in to prove they had arrived at The Olive Crush, a local store that sells many flavors of olive oils and handmade pasta.
Participants who solved at least 4 of 8 clues and checked into those same businesses were automatically entered to win some really great prizes. The prizes, their sponsors and winners are listed below:
As one of the sponsors of this groundbreaking event, we’d like to thank the Chamber of Commerce, our co-sponsor, Bullfrog Media, all our prize donors and the City of San Carlos. We’re very proud that our City and its businesses are embracing social media.
Read more about this event on these sites:
Posted on June 16, 2011 by
Do you think email etiquette is slipping into the past? Do you think proper email etiquette in the workplace is important? At Roaring Pajamas, we do our best to be respectful in our communications with clients, friends and fans. Here are the top 10 ways to identify whether or not you’re doing the same:
- Use proper spelling, grammar and punctuation. We’re not texting here, folks. Our exception is Twitter where we occasionally abbreviate a word or eliminate a period to fit into 140 characters. Otherwise, we keep our communications professional, with proper spelling, grammar and punctuation.
- The shorter, the better. People don’t have all day to read your emails, so keep your content concise (while using complete sentences, of course.)
- Never write in all caps unless you’re YELLING at someone.
- Never yell at anyone in email. In fact, please be careful about your “tone” of voice. A little smiley face may seem cheesy, but that little icon will go a long way to communicating your intent. 8*)
- When an email goes back and forth a couple of times and a resolution isn’t near, it’s probably time to pick up the phone. Many misunderstandings occur via email because one person believes the other is upset or rude while the other person can’t believe their communication isn’t being received as intended. This situation always requires someone to pick up a phone. Don’t be afraid to call!
- When a discussion is heated, draft your email, walk away for awhile, then review it again and edit before sending. Avoid emotional responses in professional communications.
- Answer promptly. Don’t ignore clients, fans or followers. People who take the time to write to you want to be heard.
- Be sure to use a bcc (blind carbon copy) when sending an email to a large list. People don’t want their email address exposed and using a cc (carbon copy) instead of a bcc may offend some of those people.
- Use a descriptive and concise subject line. Your email will be opened more often and found again by the receiver when the subject line describes the content of your email.
- Be careful not to overuse the “Reply All” feature. Reply only to those who truly need to see your response. Replying only to the sending is often more effective and easier to manage for the original creator of the message.
By reviewing and using these simple rules of proper email etiquette, you’re sure to create excellent communications to your clients, fans and followers.
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