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Posted on October 9, 2014 by
In my college English class, our instructor adamantly exclaimed she absolutely despised a certain set of words. She claimed any sentence, paragraph, letter, document or book would be better read without these grammar pet peeves. I wish I could remember this professor’s name because she taught me more about writing than almost anyone else during those years.
We were told by this wise woman most people write sloppily and use excessive language. Most writing contains “fluff,” causing readers to spend unnecessary time and energy “getting to the point.”
By now you’re probably dying to see this magic list of words not to use in your writing, right? Now keep in mind she never said these words should “never” be used. She said they are overused and most often are unnecessary. Anyway, here we go:
1. THE – Yes, really. Check it out. Go back through your latest post, article or email and remove this word. The majority of the time, you’ll find by removing this word, a sentence reads even better, more smoothly. Of course, you’ll need to include it occasionally, but try it out.
2. THAT – Another unnecessary word. Just don’t use it. This word is in this article once – right here in this paragraph. That’s it. That’s all. That’s the only place.
3. TO BE – Whenever you plan to use any form of this verb, an active verb is a great replacement. For example, the sentence:
When writing a blog post, an active verb would be the desirable method for creating this content.
reads much better as:
When writing a blog post, active verbs offer more desirable and interesting content.
See how much better this sentence sounds? Which sentence would you prefer to read?
4. IT – Use this word very carefully. You see, when “it” starts a sentence or is the only noun in a sentence, often the word “it” references is unclear. For example:
The quick brown fox jumps over the lazy dog. It was sleeping under a log.
Does “it” refer to the quick brown fox or the lazy dog? We’d like to believe the dog was sleeping under a log; however, this reference is unclear and creates confusion. Remove this word from your writing and you’ll clear up a lot of confusion.
5. UTILIZE – Ok, I admit this one is my grammar pet peeve, not the professor’s. Please add “utilize” to your list of words not to use. Why use this word when you can say “use” instead? What does utilize even mean? When did you last utilize your spatula to make pancakes? When does anyone say “utilize” in a sentence? Why use this word in your writing. I don’t get “it.”
If Ms. BestEverEnglishTeacher is reading this post, thank you for making me a better writer. You made a huge impression on me.
Do you have any grammar pet peeves? Tell us your nits below!
Posted on September 24, 2014 by
Creating a LinkedIn company page is an excellent start, but it’s not enough. To gain followers and generate leads on your company page, you will need to use the right online marketing strategies. These strategies are similar to strategies for other social media sites. These online strategies will help you build a following quickly, making a significant difference in the strength of your company’s social media presence.
LinkedIn is more than 275% more effective than Twitter or Facebook when it comes to generating leads. Research found a full 50% of the people who use LinkedIn are more likely to purchase from a company they engage with on the site than from that company’s competitors. With these statistics in mind, your LinkedIn strategy should focus on building and maintaining an effective page, so followers will come to you.
According to LinkedIn eighty percent (80%) of the members on LinkedIn want to connect with other companies. Give them what they’re asking for with these tips:
Implementing a solid social media strategy for your LinkedIn company page may make a significant difference in your ability to gain followers and attract new potential leads. By implementing the tips in this article, you can expect to generate more followers and leads. Did we miss anything? What tips have you employed to increase engagement, followers and leads on LinkedIn company page?
Posted on September 11, 2014 by
With new technology comes new acronyms, names and buzzwords. For Twitter, many newly coined words and terms emerged over the years; ‘favorited tweets’ is one of them. You gain favorites on Twitter anytime someone clicks the little star button under your tweet. If you are trying to encourage Twitter engagement, knowing how to respond to those little stars can work to your advantage.
Why do favorited tweets matter?
A recent study by the Advancement of Artificial Intelligence shows that most people favorite tweets the same way they like a post on Facebook. The data shows a variety of response-motived reasons, such as:
On the functional side, the most popular reason people gave for favoriting a tweet was to bookmark the tweet. Similar to Facebook’s save button, the favorite button on Twitter collects all your favorited tweets in a list. This list may be seen and read by other users who visit your profile page. Therefore, encouraging favorites from people should be taken seriously as a way to gain additional exposure.
Encourage Additional Twitter Engagement
Using the favorite button on Twitter may give you more exposure and hopefully prompt others to engage back with you. Once someone has decided to favorite your tweet, it’s time to get to work.
Try these suggestions for improved engagement:
Engagement from you will encourage additional Twitter engagement from others to a certain extent, but it is all in how you maneuver. By responding thoughtfully to favorited tweets, you may attract new followers and connect with different audiences while driving them to your site.
Have you created engagement with people who favorite your tweets? Tell us about your experience in the comments below.← Older posts Newer posts →