The Roaring PJ - A Social Media Blog

2 New Facebook Tools You Need to Know About

Posted on by Melanie Yunk

If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s being tested will let shoppers make purchases directly from Facebook. Let’s take a look at how these Facebook tools can help your business.

The Save Feature

When you are scrolling through your news feed and you see a link to an article, a place, a movie or a song that you want to check out, but don’t have the time, you can now save these items for later. Available to both mobile and web users, Facebook’s Save Feature stores these links and sorts them by category for easy access when you’re ready.

Save Feature on Mobile

This feature is a great opportunity for businesses to increase their page views. Once an article is saved, you can share it now or later and easily find it when you want to refer to it in the future. Saved posts will also periodically show up in the news feed of the person who saved it, giving your articles even more exposure. Make the most of this Facebook feature by increasing the number of  your social media posts with links, as the Save Feature does not work with simple text or photo-only posts.

Fan Pages are not able to use the Save Feature. However, you can use your personal Facebook Page to save items that you want to share to your business page in the future. When you’re ready, find the link in your Saved tab, which you can access in the left hand column of your news feed, and click the “share” button to instantly send the item to be posted on your page.

Example Facebook Save Page

 

The Buy Button

Facebook is testing a new Buy Button that allows consumers to make the purchase directly from Facebook. When the consumer sees a product or an item in their news feed that they’d like to purchase immediately, they can click the Buy Button opposed to clicking a link to the merchant’s site.

Screen Shot 2014-08-01 at 12.50.12 AM

The Buy Button will allow customers to use saved payment information to make purchases with a simple click. By reducing the number of steps to complete a purchase, impulse buyers will be less likely to drop out of the sale. This will help companies increase their conversion rates. Consumers can also safely store their payment and shipping information within Facebook to make shopping with multiple vendors simple and efficient.

This feature is currently only being tested with a few limited vendors to work out the details, but it promises to be a valuable option for businesses in the future. Retailers and merchants can start planning their strategy now to incorporate the Buy Button, before Facebook launches this feature to all vendors.

Smart Business Options

Leveraging the power of social media is a smart way to get more people on your website and more customers buying your products. Knowing how to use these Facebook tools will help you reach a wider audience and could result in increased business.

Invisible on Social Media Platforms? Get Strategic and Get Seen

Posted on by Melanie Yunk

Don't Be Invisible

If your strategic marketing plan doesn’t include a strong presence on social media platforms, then you are missing a major opportunity for prospective clients to learn about your brand.

After all, what’s the point of creating the best product or service you possibly can if you’re not sharing it with the over 1 billion accounts that now exist on a range of social media platforms?

Like the proverbial tree that falls without anyone to hear it make a sound, a business without an Internet following is essentially a business that doesn’t exist. Worse still, businesses whose marketing campaigns ignore social media platforms turn a blind eye to potential customers who are hungry to engage.

According to data curated by business intel company DOMO, businesses receive a collective 34,722 “likes” on Facebook every single minute. Customers regularly use sites like Facebook to research potential purchases, and also show their loyalty to brands who’ve proven that they’re responsive to customer feedback. Browsers also use platforms like Twitter, Instagram, Pinterest and Google+ to discover new products and services to figure out what their peers think before making a purchase.

Without several social media platforms in place to collect and promote this vital customer feedback, your online reputation shrinks down to almost nothing. Sure, you might have a decent website, but having only an outward facing site leaves your brand like that lonely tree falling with no audience to witness the sound. Ask yourself: does your website even exist without a steady stream of inbound traffic from social media?

If you’re ready to get smart about social media platforms, you’ll find a number of tools to engage with both satisfied and seeking customers. Try soliciting and responding to customer comments and concerns. Engaging in the stories of the day via relevant hashtags. Uploading exciting brand images and sharing customer images to create a legitimate community. These are the tools that will keep your company seen, heard and easily searchable, and using them strategically will lead to increased traffic to your site, and, eventually, higher sales.

Retooling your strategic marketing plan to include a greater emphasis on utilizing social media platforms can take some time, but with over 1 billion social media users and counting, it’s never been more worth it to put your best, most visible foot forward.

Video Sharing: an Essential Part of Any Social Media Strategy

Posted on by Melanie Yunk

Social media is more than just an outlet for text and photos. Video sharing is quickly becoming one of the most important features on the social media scene. If you’re not using videos as part of your social media strategy, you’re missing out on a great opportunity to reach more people and increase your overall engagement with current and potential customers.

Video, Video Sharing, Social Media

Video is Gaining Ground

According to a comScore report, more than 86% of internet users in the U.S. are looking at videos. The average user is spending about 16 minutes every week to watch videos and it’s not just kids watching videos of puppies and bloopers. At least half of all viewed content is business related and 75% of all business executives are watching. This means that video is reaching a broad range of users across every possible demographic, and the videos are getting results: 65% of viewers will visit the company’s website after watching the video.

Social Media Platforms are Listening

Social media platforms are responding to the call for more video. Facebook is continually changing what it serves to its users and the current layout now pushes more video to the people who are already watching a lot of video. They also recently acquired LiveRail, a technology company helps companies present ads in the videos that appear on their websites. This means that Facebook is working hard to get your video content in front of the people who will give you the best results.

Twitter recently acquired SnappyTV, a platform for producing shareable video snippets. Even Instagram, once a place for still photos only, now has room for video sharing. Let’s not forget YouTube, where online video sharing all began. YouTube is currently the second most visited website in the world with 100 million people watching videos every day. What’s more, 69% of the 2013 Fortune 500 companies have active YouTube accounts. Video has caught on everywhere.

How to Make it Work for You

Now that you’re convinced that you need to start using videos, here are a few tips to help you get it right.

  • Target Your Viewers. As with any aspect of online marketing, you want to know exactly who you’re trying to reach so you can produce the right content.
  • Show Them What You’ve Got. Use video to give an inside view of your company: showcase new products and services, offer a sneak preview for upcoming releases, create a tour of your offices, or record an interview with an employee. Remember, the idea is to build relationships, not just show commercials, so be creative and stay away from hard sell advertising.
  • Start Small. Before you hire a film crew to produce a feature film, try short- form video like what is offered on Instagram. You can make quick 15- second videos and instantly share them on Facebook, Twitter, Flickr and Tumbler for a simple start.
  • Easy Sharing. If you’re placing videos on your blog, website, or other outlets, be sure teasy-to-find buttons are available to encourage viewers to share.

Stand Apart

No other content has the power to make an impact quite like video. Whether you’re putting together detailed how-to videos or quick product teasers, set yourself apart from the competition by incorporating video sharing into your social media strategy.

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