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Posted on August 27, 2014 by
As technology continues to dominate how business is performed, an active online reputation management plan is key. Today, your location, how you treat customers and anything else people deem worthy of discussing will show up in either a positive or negative way, and will either help or hurt your business. Have you taken the time to see what’s been said about your company online?
What Others Say Matters
Today’s customers go straight to the Internet to see what others are saying about you before they step through the door or place an order online. In fact, one recent study found that “among U.S. adults who have searched online, nearly half have researched online before doing business with a company. Forty-five percent (45%) have found something that made them decide NOT to do business.”
Maintaining a positive business reputation online makes a tremendous difference in the volume of traffic and number of customers you receive. Potentially, reputation management will make a difference in whether or not your company stays in business or shuts its doors.
Tackle the Negative
A good online marketing strategy includes a strong plan for effective online reputation management. Tackling negative reviews should be one of the main objectives. Depending on the site, negative comments, such as 3rd party reviews or reviews with defamatory comments, may or may not be removed. However, as a general rule, most other negative comments will continue to live out there for all to see. This could have a snowball effect. When negative reviews are not addressed, the search engine results pages become filled with negative reviews that will deter potential customers from doing business with you.
Online Reputation Management Tips:
• Be swift in addressing questions or complaints. Customers appreciate companies that are interactive and within reach.
•Encourage reviews from your customers. Happy customers usually have no problem giving good reviews.
• Many review sites do not allow reviewers to speak on behalf of another person who received a service. Request negative 3rd party reviews to be removed on sites where 3rd party reviews are against the rules.
• Monitor what is being said about your company often and rectify any ongoing problems in your company, such as a product malfunction or poor customer service.
Effective online reputation management can help to increase your customers, expand your popularity and give you a positive return on your investment. Your business reputation reflects your brand. Keep it positive.
Posted on August 13, 2014 by
The Google algorithm called “Hummingbird”, released in Summer 2013, is penalizing sites with “toxic links” pointing back to them by pushing them down the list of results. Is your site one of them?
Why Are They a Problem?
Google considers a link to your site a vote for you and your business. If your information is good enough for others to reference, it must be good enough for Google to serve up to its users. In the past, most links counted as a vote, but as Google moves towards rewarding quality links instead of simply a high quantity of links, toxic links are viewed as an attempt to stuff the ballot box.
What Exactly Are Toxic Links?
A toxic link is a link to your website from an external source that the Google algorithm has determined as being unnatural, suspicious or spammy. However, not all of the links deemed as toxic are truly bad links. Sometimes these links are from sources that were once legitimate but are now downgraded in value by Google. Sometimes the tools that find what are believed to be the poor quality links just get it wrong too.
Even organically generated links can sometimes be toxic, especially if the site that is linking to you is poorly constructed and offers no perceived valuable content. In general, you should steer clear of links from directories with no particular focus, random blog comments that don’t relate back to the original blog post, links from completely irrelevant websites and links from low-quality or spun article sites.
What to Do About Them
Your best bet for getting rid of toxic links is to contact the business that generated the link to your site and ask them to remove the link. Manually removing links eliminates the problem at the source.
If all else fails and you are unable, after repeated requests to remove a particular link, Google provides a Disavow Tool that allows you to request that Google ignore a specific link.
Stay Ahead of the Game
Your website ranking on a page of Google search results is a key factor in driving organic search traffic and potential leads to your website. External links are only one of the factors that Google uses to help determine where your website ranks in the search results page. Therefore, monthly toxic link reports are important to staying on top of any unwanted links.
Once you have cleaned up your link profile and are on top of getting rid of toxic links as they appear, you should start noticing improvements in your website ranking.
Have you encountered toxic links to your website? How did you deal with them? Did your keyword ranking improve once they were removed? Please tell us your story below!
Posted on August 1, 2014 by
If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s being tested will let shoppers make purchases directly from Facebook. Let’s take a look at how these Facebook tools can help your business.
The Save Feature
When you are scrolling through your news feed and you see a link to an article, a place, a movie or a song that you want to check out, but don’t have the time, you can now save these items for later. Available to both mobile and web users, Facebook’s Save Feature stores these links and sorts them by category for easy access when you’re ready.
This feature is a great opportunity for businesses to increase their page views. Once an article is saved, you can share it now or later and easily find it when you want to refer to it in the future. Saved posts will also periodically show up in the news feed of the person who saved it, giving your articles even more exposure. Make the most of this Facebook feature by increasing the number of your social media posts with links, as the Save Feature does not work with simple text or photo-only posts.
Fan Pages are not able to use the Save Feature. However, you can use your personal Facebook Page to save items that you want to share to your business page in the future. When you’re ready, find the link in your Saved tab, which you can access in the left hand column of your news feed, and click the “share” button to instantly send the item to be posted on your page.
The Buy Button
Facebook is testing a new Buy Button that allows consumers to make the purchase directly from Facebook. When the consumer sees a product or an item in their news feed that they’d like to purchase immediately, they can click the Buy Button opposed to clicking a link to the merchant’s site.
The Buy Button will allow customers to use saved payment information to make purchases with a simple click. By reducing the number of steps to complete a purchase, impulse buyers will be less likely to drop out of the sale. This will help companies increase their conversion rates. Consumers can also safely store their payment and shipping information within Facebook to make shopping with multiple vendors simple and efficient.
This feature is currently only being tested with a few limited vendors to work out the details, but it promises to be a valuable option for businesses in the future. Retailers and merchants can start planning their strategy now to incorporate the Buy Button, before Facebook launches this feature to all vendors.
Smart Business Options
Leveraging the power of social media is a smart way to get more people on your website and more customers buying your products. Knowing how to use these Facebook tools will help you reach a wider audience and could result in increased business.← Older posts Newer posts →