The Roaring PJ - A Social Media Blog

Strategic Video SEO Tips To Improve Your YouTube Ranking

Posted on by Melanie Yunk

Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of others. How can you give your video an edge over the competition? The answer is by optimizing your video SEO to achieve maximum results when interested viewers search for content like yours.

YouTube Video, Video SEO

For those of you who don’t know the basics, familiarize yourself with 3 important content elements to quickly make a difference in the success of your YouTube videos: keywords, descriptions and tags.

Keywords are Key

Keywords should be used in your video’s title, description, video script and “About Us” section. Effective keywords sound natural and should not be obnoxiously over used in your video or in your text. Also, prior to uploading a video, change the filename to include your main keyword or keyword phrase (e.g. keyword.mpv).

Create Relevant Readable Descriptions

YouTube better ranks a video and understands content with a well-written description. One easy way to improve YouTube ranking is to upload a transcript directly into the description field. An even more effective method is to write a description including your keywords and other on-topic words in a natural way. Incorporate just enough detail to increase YouTube ranking without discouraging your audience from actually needing to watch your video.

Tags Help Searchers and Search Engines

Tags are not seen on the published video page but are instrumental in helping users find your content. Keep in mind YouTube does not like unclear tags, so stick with 10-20 specific and relevant tags for the best results. Adding your channel name into your tags is incredibly helpful to getting videos seen. This will allow the search engines to collect all your related videos within your channel together giving them all a boost in the rankings when searched.

Additional Video SEO Strategies

After the basics, follow these tips to further improve your YouTube ranking:

  • Publish videos regularly and consistently. Having more content influences your ranking.
  • Publish your videos on a channel and on playlists. An active channel is favorable to search engines. Plus, videos included on playlists carry more weight than those not on playlists.
  • Boost your video SEO by providing quality content people want to watch all the way through. YouTube’s ranking algorithm factors in how long your videos are viewed.
  • Encourage social sharing. Likes, favorites, shares and activity in the comments section all influence whether your video is seen. Don’t forget to respond to comments as this encourages additional engagement and boosts your ranking as well.
  • 
Embed your video on your website to create a backlink. Creating backlinks builds your credibility with YouTube. Beware, too many backlinks created at one time or suspicious links to your video can negatively impact your video’s success.

If you optimize your videos in the ways mentioned above, you are giving them a better chance of reaching your target audience and achieving success. Once you have carried out these video SEO strategies, remember to share your videos via social networks for maximum overall impact.

Do you have any additional video SEO methods you use to improve your YouTube ranking? Share your tips below.

Halloween Search Marketing

Posted on by Kent Yunk

If you are like me, you love to study keywords and search behavior. Ok, I am not so self-absorbed to assume you are like me, but please understand knowing how people search is what I love to do.

Anyway, I was poking around in the keyword planner and Google trends, something I sometimes do for fun, and I found some interesting points relating to Halloween search terms.

Finding 1. Searchers for Halloween terms are predominantly in the United States with Canada and Guam following.


 
 
Seeing the geographic areas of searchers certainly assists the potential content owner in determining the regions to advertise. Viewing geographic data also provides clues to help understand the culture in each region and when other search terms might be popular or desirable. Finding 2: Search demand for Halloween costume and party terms are declining.

What this graph is telling us in terms of overall trending is interesting. Even more fascinating would be to overlay search trending for these keywords from Facebook, Pinterest, eBay and Amazon. The likely results would show keywords searches increasing for several of these other sites as users move away from organic search to channel and branded searches. What this means is that growth for a presence (paid or organic) on Facebook, Amazon or even Pinterest could mean the difference between company sales growth or stagnation but this is the subject of another blog post.

Finding 3: Top search terms from Halloween and generic costumes move to specific costume types.

generic costumes, specific costumes, Halloween costumes
What we see in this data is the value of the specific costume is probably higher due to the fact the searcher for the specific costume is a likely buyer. This user interest and intent shows up in the high level of “paid” competition for these keywords.

 

Halloween_wonder_womanSERP

 

And look at the search results page for “wonder woman costume”. Google has effectively pushed the first organic result to just above the fold. Search terms with a high level of paid search bidding get more of the page dedicated to ads. On this specific page there are 9 organic listings and 19 paid listings.

These are just a few ways to view search term popularity and user intent. To potentially rank higher, select more specific or long-tail terms with much less search demand. This approach will mean far less traffic. However, if you have great content, you can get more desirable targeted traffic more quickly. Do you have plans to create Halloween Search Marketing content?

5 Words Not to Use – My College Professor’s Grammar Pet Peeves

Posted on by Melanie Yunk

In my college English class, our instructor adamantly exclaimed she absolutely despised a certain set of words. She claimed any sentence, paragraph, letter, document or book would be better read without these grammar pet peeves. I wish I could remember this professor’s name because she taught me more about writing than almost anyone else during those years.

English, Grammar, Book, Words

We were told by this wise woman most people write sloppily and use excessive language. Most writing contains “fluff,” causing readers to spend unnecessary time and energy “getting to the point.”

By now you’re probably dying to see this magic list of words not to use in your writing, right? Now keep in mind she never said these words should “never” be used. She said they are overused and most often are unnecessary. Anyway, here we go:

1. THE – Yes, really. Check it out. Go back through your latest post, article or email and remove this word. The majority of the time, you’ll find by removing this word, a sentence reads even better, more smoothly. Of course, you’ll need to include it occasionally, but try it out.

2. THAT – Another unnecessary word. Just don’t use it. This word is in this article once – right here in this paragraph. That’s it. That’s all. That’s the only place.

3. TO BE – Whenever you plan to use any form of this verb, an active verb is a great replacement. For example, the sentence:

When writing a blog post, an active verb would be the desirable method for creating this content.

reads much better as:

When writing a blog post, active verbs offer more desirable and interesting content.

See how much better this sentence sounds? Which sentence would you prefer to read?

4. IT – Use this word very carefully. You see, when “it” starts a sentence or is the only noun in a sentence, often the word “it” references is unclear. For example:

The quick brown fox jumps over the lazy dog. It was sleeping under a log.

Does “it” refer to the quick brown fox or the lazy dog? We’d like to believe the dog was sleeping under a log; however, this reference is unclear and creates confusion. Remove this word from your writing and you’ll clear up a lot of confusion.

5. UTILIZE – Ok, I admit this one is my grammar pet peeve, not the professor’s. Please add “utilize” to your list of words not to use. Why use this word when you can say “use” instead? What does utilize even mean? When did you last utilize your spatula to make pancakes? When does anyone say “utilize” in a sentence? Why use this word in your writing. I don’t get “it.”

If Ms. BestEverEnglishTeacher is reading this post, thank you for making me a better writer. You made a huge impression on me.

Do you have any grammar pet peeves? Tell us your nits below!

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  • Melanie Yunk Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business.
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