The Roaring PJ - A Social Media Blog

Valentine’s Day Greetings For Your Favorite Social Media Fan

Posted on by Melanie Yunk

Happy Valentine’s Day from Roaring Pajamas!

We have a special gift for the social media fan in your life: Social Media Valentine’s Day greetings! Enjoy and feel free to share across all you social media networks.

 

Valentine's Social Media Greeting, LinkedIn

Valentine's Day Greeting, Twitter

Valentine's Day Greeting, TwitterValentine's Day Greeting, Pinterest

Share in the comments which Valentine’s Day greetings you and your social media fan loved the best!

Business Facebook Page Predictions and Facebook Recommendations for 2015

Posted on by Melanie Yunk

Your business Facebook page is one of your most valuable marketing assets. But the game changes quickly, forcing you to change along with it. This list of Facebook predictions and accompanying recommendations will help you up your online game in 2015.

Facebook Business Page, Facebook for Business

 

 

 

 

 

 

 

Use More Video

In general, we find that fans tend to favor balanced pages incorporating videos, images, text and links, as well as original and shared content. However, our belief is videos will overtake photos in popularity on Facebook by 2015’s end. Along those same lines, Facebook’s algorithm will show preference for native uploads over links to videos from outside the platform. Accordingly, mastering native video is among the best Facebook recommendations for 2015.

Pay to Play

One of the most assured Facebook predictions is that sponsored posts will become increasingly important in 2015. Facebook is limiting its organic reach more and more, with some businesses already reporting drops to only 1 or 2 percent reach on posts at the end of 2014. Building a community will help with your organic reach, but now you’ve got to pay to play too. Sponsor posts to ensure your fans see them. Strategize about which posts will have the biggest ROI, carefully target your advertisements and push sales and promotions with paid ads.

Promote Less, Engage More

Facebook will increasingly penalize overt promotion in 2015. Avoid this by offering useful, actionable content, interesting facts and moving stories to your fans. Respond quickly to questions, provide excellent customer service and treat your audience like friends. All of these steps will encourage loyalty and help your page build a Facebook community.

Experiment

Use this New Year as an opportunity to experiment and play with new features. Although call-to-action buttons are rolling out slowly and are not yet widely available, they will likely become a huge trend in the coming year. The new call-to-action buttons will give users options such as book now, shop now, sign up, contact us or watch video.

Experiment with timing and content to really know what works best for your business Facebook page. Vary the time of day you post and the number of times you post the same content. Diversify your content too. Pay attention to what posts and at what time of day give you the most engagement and organic audience reach.

 

Make 2015 your best online year yet by slashing excuses and dedicating yourself to a truly successful business Facebook page. You’ve heard our Facebook recommendations and predictions, what do you think your business Facebook page will look like by the end of 2015? Leave your thoughts in the comments!

SEO for YouTube Videos to Improve Your Ranking on Google

Posted on by Melanie Yunk

Are you trying to figure out how to implement SEO practices for YouTube videos with little or no success? Perhaps, your videos found success by ranking well on YouTube, but are still a long way from showing up on page one on Google. The SEO strategy to increase your ranking for videos on Google and YouTube is similar. However, to do both well you need to use a variety of SEO techniques. For information on ranking well on YouTube, refer to our past blog post: Strategic Video SEO Tips To Improve Your YouTube Ranking. Below we will focus more on learning a few additional video SEO basics specifically for helping your videos rank higher on Google.

Video Ranking, YouTube Videos

While many tactics exist to help boost SEO for YouTube videos on Google, we will focus on two main strategies in this article: embedding videos and Google video Sitemap.

Embedding Videos

One simple way to improve SEO for YouTube videos is to embed the video on your website. Embedding a video not only increases your chances of acquiring a lot more views, but also provides your video with a high-quality link. The more times a video is watched, the more credibility Google applies to the video. Quality links to YouTube videos also help increase rankings on Google.

Creating a compelling introduction to your video will entice people to watch. Remember all views count towards your credibility, so you want to include just enough text to encourage people to watch your video and for Google to understand the purpose of your video.

Creating a Video Sitemap

Another useful SEO strategy is to create a sitemap for your video. This handy tool works similar to a table of contents by providing Google with all the useful information about your video. A video sitemap helps get the video “discovered” more quickly. Plus, when you create a video sitemap, your website may get a boost in the search engine ranking, resulting in more visitors to your site.

By combining these tactics with other SEO basics, you will improve your videos’ chances to rank higher on Google. Did we miss anything? Do you know any other tactics for SEO for YouTube videos? We’d love to hear your tips and tricks as well.

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  • Melanie Yunk Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business.
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