The Roaring PJ - A Social Media Blog

Holiday Gift Guide for Social Media Euphoria

Posted on by Melanie Yunk

The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are you just really unsure what to get the social media manager in your life? You are in luck! We scoured the earth and tapped all our resources to find the social media gifts these techies are wishing Santa to bring them this year. Oh ok, we really just asked our team and talked to a few friends, but we came up with some great ideas that are sure to be a hit with those Google gurus and tweeters in your life.

We present: 

Roaring Pajama’s Holiday Gift Guide of Social Media Gifts to Delight 

When it comes to digital marketing professionals, there are a few obvious choices to include in our Holiday Gift Guide. The new iPhone 6, an upgraded lightweight laptop and, of course, the newest tablet on the market. We wanted our list of social media gifts to go beyond the obvious and share the “not so obvious” ideas with you. Although, we won’t complain if we find a new iPad under our tree. Hint, hint. Here’s our list:

 

3-in-1 DASH Case with Bluetooth Keyboard for iPad Air Tablet

Tablet Case, iPad Case, Bluetooth Keyboard

The DASH is a multi-functional iPad case with a Bluetooth keyboard. The case is slim, comes in a variety of colors and holds your tablet at any angle with it’s magnetic folding stand. The keyboard boasts a removable, full QWERTY Keyboard and has a battery life of 280 hours on a two-hour charge. Perfect for typing email, writing articles or sending a quick post, yet flexible enough to leave the keyboard and the outer jacket behind and carry the iPad in the light-weight shell.

 

Mophie Powerstation Battery Charger

Portable Charger, Battery ChargerThere are few things worse for the SEO or social media manager on the go than finding a device low or out of power. A portable charging device when on the road, in an airport or between client meetings is a necessity, not a luxury. The Mophie Portable Battery Packs are compatible with Apple products, Android, Blackberry and other tablets. Our experts say you should get the big one, because you can’t always find an outlet.

 

Sonos Soundbar, Sub-Woofer and Wireless Speakers

Sub-Woofer, wireless speakersWork environment is so important to getting a job done well. Don’t you agree? For us, sound is a huge component of creating the perfect work atmosphere. Sonos Soundbar and Sub Wireless Subwoofer meets the requirements for our crowd. Aside from the superior sound, it’s wireless. Wireless devices are vital in our business. We have enough cords already around our desks and work spaces. Another key feature is the app. You can run the app from your phone or tablet and play one song in one office, another song in the break room or play the same song in multiple rooms. Also, the nifty little Subwoofer can even hide on the floor, under a desk or on top of a bookcase.

 

Tickets to SXSW

SXSW, South by Southwest

We are putting this in the “educational” section of our Holiday Gift Guide. No, really, attending the South by Southwest conference is an educational experience for digital marketers. Well, yes, there is music, food and film, but there are actual presentations, workshops and a technology trade show too, all associated with the SXSW Interactive Festival. The Interactive festival includes five days of inspiration, showcasing technologies and sharing ideas with the over 30,000 digitally-minded attendees. Online marketing geeks would love an opportunity to live tweet their fresh ideas as they expand their minds at SXSW.

 

The Digital Mystique by Sarah Granger

Digital Mystique, digital life, social media

This year’s Holiday Gift Guide book choice is The Digital Mystique by Sarah Granger. We personally already have our copy, and highly recommend this book to all those working in the digital marketing realm. The author, Ms. Granger, describes her book as “a practical guide to digital life.” Each chapter examines a different aspect of our lives and provides ideas and anecdotes for how we can use social media to improve that part of our life – keeping in touch with friends, raising tech savvy kids, communicating with colleagues, building communities or helping causes. The Digital Mystique gives readers the gift of a deeper understanding for how digital media can enrich our lives and our world.

 

Tell us what social media gifts you’d like to buy for your favorite digital marketing professional. We hope you were able to get some great ideas from our Holiday Gift Guide. What did we miss? Happy Holidays from Roaring Pajamas!

5 Things to Prepare Your Business For Black Friday Promotions and Cyber Monday Sales

Posted on by Kent Yunk

The approaching flood of shoppers interested in purchasing deals Thanksgiving weekend can seem intimidating. Forty percent (40%) of shoppers are looking for Black Friday promotions. With more than half of consumers intending to do some of their holiday shopping online, Cyber Monday sales have great potential too. As a result, businesses need to improve each area of the shopping experience in order to maximize customer sales through the Holiday shopping season.

Black Friday PromotionsKeeping these factors in mind, here are some suggestions for preparing for Black Friday and beyond:

  1. Make sure your site can handle the extra traffic. Both online and physical locations can benefit from load testing to make certain the systems and processes can handle the extra volume.
  2. Plan out all your promotions for the holiday season. Your promotions will likely include Black Friday, Cyber Monday and countdown promotions so it is critical they all “fit” together. There is nothing worse than poorly planned product specials. With today’s sophisticated shoppers there is little patience for unsatisfactory buying experiences.
  3. Make sure your inventory supports each promotion. Excellence in inventory management is critical to success starting with your Black Friday promotions and throughout the holiday retail season. The challenge for online and brick & mortar businesses is not only understanding which products to buy and what quantities but also planning for possible last minute reorders. Product availability is not helped when several of the major US shipping ports are heavily backlogged, so have contingency plans in place.
  4. Notify everyone on your team about Black Friday Promotions and Cyber Monday Sales. Inform key team members in your holiday business plans: Search Engine Optimization Strategist, Pay Per Click Consultant, Social Media Manager, Marketing Director, Sales Staff, Store Manager, Customer Service and any other additional team members and/or floor staff. A more educated staff means a better the customer experience. Verify all personnel understand the goals for both Black Friday promotions and Cyber Monday sales. Help your teams not only get the conversation going with shoppers, but keep open dialogs with those customers to make sure they find the right promotions.
  5. Plan for “out-of-stock” situations. The best and worst case scenario will eventually happen. Confirm there is a solid strategy for up-selling or cross-selling to satisfy customer demand when the out-of-stock situation happens. The worst thing that can happen is loss of sales due to low inventory for high demand products.

In the words of Bobby Unser, “Success is where preparation and opportunity meet.” Ensure everything is in place prior to the first of your Black Friday promotions and your business will be better equipped for the rush of holiday shoppers looking for deals.

Feel free to share your Black Friday promotions or other deals you have in the works for the Holiday season in the comments below.

 

Strategic Video SEO Tips To Improve Your YouTube Ranking

Posted on by Melanie Yunk

Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of others. How can you give your video an edge over the competition? The answer is by optimizing your video SEO to achieve maximum results when interested viewers search for content like yours.

YouTube Video, Video SEO

For those of you who don’t know the basics, familiarize yourself with 3 important content elements to quickly make a difference in the success of your YouTube videos: keywords, descriptions and tags.

Keywords are Key

Keywords should be used in your video’s title, description, video script and “About Us” section. Effective keywords sound natural and should not be obnoxiously over used in your video or in your text. Also, prior to uploading a video, change the filename to include your main keyword or keyword phrase (e.g. keyword.mpv).

Create Relevant Readable Descriptions

YouTube better ranks a video and understands content with a well-written description. One easy way to improve YouTube ranking is to upload a transcript directly into the description field. An even more effective method is to write a description including your keywords and other on-topic words in a natural way. Incorporate just enough detail to increase YouTube ranking without discouraging your audience from actually needing to watch your video.

Tags Help Searchers and Search Engines

Tags are not seen on the published video page but are instrumental in helping users find your content. Keep in mind YouTube does not like unclear tags, so stick with 10-20 specific and relevant tags for the best results. Adding your channel name into your tags is incredibly helpful to getting videos seen. This will allow the search engines to collect all your related videos within your channel together giving them all a boost in the rankings when searched.

Additional Video SEO Strategies

After the basics, follow these tips to further improve your YouTube ranking:

  • Publish videos regularly and consistently. Having more content influences your ranking.
  • Publish your videos on a channel and on playlists. An active channel is favorable to search engines. Plus, videos included on playlists carry more weight than those not on playlists.
  • Boost your video SEO by providing quality content people want to watch all the way through. YouTube’s ranking algorithm factors in how long your videos are viewed.
  • Encourage social sharing. Likes, favorites, shares and activity in the comments section all influence whether your video is seen. Don’t forget to respond to comments as this encourages additional engagement and boosts your ranking as well.
  • 
Embed your video on your website to create a backlink. Creating backlinks builds your credibility with YouTube. Beware, too many backlinks created at one time or suspicious links to your video can negatively impact your video’s success.

If you optimize your videos in the ways mentioned above, you are giving them a better chance of reaching your target audience and achieving success. Once you have carried out these video SEO strategies, remember to share your videos via social networks for maximum overall impact.

Do you have any additional video SEO methods you use to improve your YouTube ranking? Share your tips below.

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  • Melanie Yunk Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business.
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