The Roaring PJ - A Social Media Blog

5 Reasons Parallax Website Design Creates SEO Problems

Posted on by Kent Yunk

One of the latest trends in web design is the use of parallax design. Parallax is a technique for creating a 3-dimensional experience on a webpage where the foreground and background move at different speeds as you scroll down the page. This can be a very compelling way to highlight text and images using movement without the use of multimedia such as flash.

Parallax, Parallax DesignThis cool new design trend is making its way into many high profile sites. Unfortunately, along with this new cool look there are some speed bumps to avoid SEO problems. A few examples include:

  1. The One Page Website:
    The use of parallax design is especially attractive because it can make the site seem full of content and compact at the same time. The temptation is to make the site work as a fully integrated tool with virtual navigation where content slides in from any direction. This is cool but since all of the content is on the same URL, there is a big constraint to optimizing for multiple keywords. Sites that fall into this trap end up with the SEO problem of ranking mostly for the brand and only a few other keywords.
  2. Super Size Me:
    Parallax design makes use of multiple images and scripting to create a 3D effect. These same parallax pages tend to scroll endlessly meaning that each page can be considerably large. In addition, making the page mobile friendly may require loading several sizes of each image to address each device and browser size requirements. All of this adaptability comes at a price in terms of page size and potentially site speed. This issue is important because both site speed and whether or not a website is mobile friendly are factors in the Google search ranking algorithms.Parallax, Parallax Design
  3. Limits to Content:
    Choosing to create cool looking pages that appeal to a wider audience is a great goal. Making the pages super long and sucking all your rich content and images into just one or a small handful of pages can really limit the appeal of the overall website. Ideally, a site should have many pages with a variety of content ranging from long/deep articles to those with less text and are short and to-the-point.Parallax, Parallax Design
  4. Reducing Conversions:
    Most websites have more objectives than to look really cool and show off the web team’s design skills. At some point, a corporate site needs to attract prospects and contribute to sales growth. Parallax pages that have lots of cool imagery may obscure or even hide the calls-to-action if any are present.
  5. Limited Performance Tracking:
    The use of this design approach by some companies showcases tech savvy capabilities. That may sound and look impressive, but you still need to track what happens on the site. If the company uses Google Analytics, keep in mind, specific goals require a triggered action to track behavior. Creating these triggers can be much trickier on a parallax page especially if there is no unique conversion process.

Each of these challenges can be overcome with the right planning and execution. Comprises need to be made as the issues that cause SEO problems often are overlooked due to the parallax design sizzle. Please don’t be fooled by this shiny object and stay focused on making the overall website performance excellent.

Amazon Prime Day – Bad Press or “Even Bad Press is Good Press?”

Posted on by Melanie Yunk

After watching the train wreck that was Amazon’s 20th Anniversary Celebration or Prime Day, I had to write this blog post. All day, we kept our eye on the deals as they were unveiled and at the same time, all the posts on Twitter under the hashtags #PrimeDayFail and #PrimeDay, both trending topics. When I checked on Wednesday morning, #PrimeDayFail was in 3rd place with 11.3K tweets. According to TweetReach, new tweets were reported to coming in at the rate of 10.5k per hour and the vast majority were negative.

As a long-time Amazon Prime Member, for the week prior to Prime Day on July 15, I dreamed about the potential opportunity to save tons of cash on some coveted items. Maybe I’d score a ginormous TV, something sparkly to hang around my neck, a crazy good deal on the latest tech gadget and maybe something special for my husband’s upcoming birthday.

Then it happened. . . at 12am on July 15, the insanity began. I sat in bed with toothpicks in my eyes next to my sleeping husband. I quietly turned on my tablet and surfed to Amazon (via and to support my favorite non-profits). I clicked on the Prime Day image and started looking at deals.

Wait. Did I miss something? WHERE ARE THE DEALS?

Amazon Prime Day Fail, Black Friday Deals, Amazon Deals


All I see here are some specials on Kindles, a lawnmower, an iRobot vacuum system and a bunch of silly clearance type items. Seriously, I looked and looked and Googled to see if anyone else held the crystal ball that told the where to find all the good stuff.

The Prime Exclusive Deal of the Day is . . . wait for it . . . A LEAF BLOWER! And it’s only $199!

Yeah, that’s it. Buy the Hubbs a leaf blower for his birthday, because that’s just what he wants. Even crazier were some of the items that sold out with a full waitlist:

The Konjac activated charcoal facial sponge

The kitchen digital scale

The Pictopia Trivia Game: Disney Edition– well, that’s pretty cool. I can see why that item might sell out.


One Amazon Prime Member said the price of the items he previously added to his cart increased. How did that happen? Did Amazon raise their prices so they could discount them on Prime Day?

Oh my.

Amazon Prime Day Fail, Prime Day, Amazon Prime Members

Amazon should’ve advertised a warehouse sale. People would’ve understood a warehouse sale. However, if they were hoping for the “even good press is bad press” experience, then Prime Day was a big win! Or maybe they were hoping for some really great Amazon memes. #WIN!

Prime Day Joke, Amazon Prime Day

Happy Birthday America!

Posted on by Melanie Yunk

May your 4th of July weekend be filled with lots of family and friends, wonderful food and most importantly, big fireworks.

Happy Birthday America!

Fireworks, 4th of July



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  • Melanie Yunk Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business.
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