The Roaring PJ - A Social Media Blog

Invisible on Social Media Platforms? Get Strategic and Get Seen

Posted on by Melanie Yunk

Don't Be Invisible

If your strategic marketing plan doesn’t include a strong presence on social media platforms, then you are missing a major opportunity for prospective clients to learn about your brand.

After all, what’s the point of creating the best product or service you possibly can if you’re not sharing it with the over 1 billion accounts that now exist on a range of social media platforms?

Like the proverbial tree that falls without anyone to hear it make a sound, a business without an Internet following is essentially a business that doesn’t exist. Worse still, businesses whose marketing campaigns ignore social media platforms turn a blind eye to potential customers who are hungry to engage.

According to data curated by business intel company DOMO, businesses receive a collective 34,722 “likes” on Facebook every single minute. Customers regularly use sites like Facebook to research potential purchases, and also show their loyalty to brands who’ve proven that they’re responsive to customer feedback. Browsers also use platforms like Twitter, Instagram, Pinterest and Google+ to discover new products and services to figure out what their peers think before making a purchase.

Without several social media platforms in place to collect and promote this vital customer feedback, your online reputation shrinks down to almost nothing. Sure, you might have a decent website, but having only an outward facing site leaves your brand like that lonely tree falling with no audience to witness the sound. Ask yourself: does your website even exist without a steady stream of inbound traffic from social media?

If you’re ready to get smart about social media platforms, you’ll find a number of tools to engage with both satisfied and seeking customers. Try soliciting and responding to customer comments and concerns. Engaging in the stories of the day via relevant hashtags. Uploading exciting brand images and sharing customer images to create a legitimate community. These are the tools that will keep your company seen, heard and easily searchable, and using them strategically will lead to increased traffic to your site, and, eventually, higher sales.

Retooling your strategic marketing plan to include a greater emphasis on utilizing social media platforms can take some time, but with over 1 billion social media users and counting, it’s never been more worth it to put your best, most visible foot forward.

Video Sharing: an Essential Part of Any Social Media Strategy

Posted on by Melanie Yunk

Social media is more than just an outlet for text and photos. Video sharing is quickly becoming one of the most important features on the social media scene. If you’re not using videos as part of your social media strategy, you’re missing out on a great opportunity to reach more people and increase your overall engagement with current and potential customers.

Video, Video Sharing, Social Media

Video is Gaining Ground

According to a comScore report, more than 86% of internet users in the U.S. are looking at videos. The average user is spending about 16 minutes every week to watch videos and it’s not just kids watching videos of puppies and bloopers. At least half of all viewed content is business related and 75% of all business executives are watching. This means that video is reaching a broad range of users across every possible demographic, and the videos are getting results: 65% of viewers will visit the company’s website after watching the video.

Social Media Platforms are Listening

Social media platforms are responding to the call for more video. Facebook is continually changing what it serves to its users and the current layout now pushes more video to the people who are already watching a lot of video. They also recently acquired LiveRail, a technology company helps companies present ads in the videos that appear on their websites. This means that Facebook is working hard to get your video content in front of the people who will give you the best results.

Twitter recently acquired SnappyTV, a platform for producing shareable video snippets. Even Instagram, once a place for still photos only, now has room for video sharing. Let’s not forget YouTube, where online video sharing all began. YouTube is currently the second most visited website in the world with 100 million people watching videos every day. What’s more, 69% of the 2013 Fortune 500 companies have active YouTube accounts. Video has caught on everywhere.

How to Make it Work for You

Now that you’re convinced that you need to start using videos, here are a few tips to help you get it right.

  • Target Your Viewers. As with any aspect of online marketing, you want to know exactly who you’re trying to reach so you can produce the right content.
  • Show Them What You’ve Got. Use video to give an inside view of your company: showcase new products and services, offer a sneak preview for upcoming releases, create a tour of your offices, or record an interview with an employee. Remember, the idea is to build relationships, not just show commercials, so be creative and stay away from hard sell advertising.
  • Start Small. Before you hire a film crew to produce a feature film, try short- form video like what is offered on Instagram. You can make quick 15- second videos and instantly share them on Facebook, Twitter, Flickr and Tumbler for a simple start.
  • Easy Sharing. If you’re placing videos on your blog, website, or other outlets, be sure teasy-to-find buttons are available to encourage viewers to share.

Stand Apart

No other content has the power to make an impact quite like video. Whether you’re putting together detailed how-to videos or quick product teasers, set yourself apart from the competition by incorporating video sharing into your social media strategy.

Facebook Pages to Watch: How to Keep an Eye on the Competition

Posted on by Melanie Yunk

If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the number of likes and fans for a company’s page. Now you can get a host of stats about other pages and see how well you stack up.

Facebook Pages to Watch List for animal shelters. Four local and one national.

Facebook Pages to Watch List for animal shelters. Four local and one national.

Where to Find It

The best way to get acquainted with this feature is to jump right in. If your page is featuring the newest layout changes and has at least 100 likes, you can find Facebook Pages to Watch on the Overview tab of your Insights page. Click the “Add Pages” button to get started. Don’t worry, the administrators of these pages will only be notified that someone is watching the page, not that company’s identity.

How to Use It

Once you’ve added at least five pages to keep an eye on you’ll be able to see how well posts from those pages did during the previous week. With your list of the top rated posts for each page you’ll be able to see the date and the time that each was published and the level of engagement each received. The increase or decrease of people who like the page is also displayed. You will even be alerted when a page that you’re watching has a post that’s drawing a lot of attention so you can have up-to-date information on what’s hot.

Which Pages to Watch

If you’re not sure which pages you should be watching, Facebook will suggest a few pages for you. If you have not added five pages to watch yet, you will see “Suggested Pages to Watch” right under your Pages to Watch list. Once you’ve added the first five pages, you can find “Suggested Pages to Watch” by clicking the “Add Pages” button and scrolling to the bottom of your watched pages.

Make the most of the Facebook Pages to Watch feature by sticking to pages that are similar enough to yours and that are likely to have similar followers along with at least one industry leader. Use the “Suggested Pages to Watch” feature to help you find other businesses beyond the competitors you already know about. That way you’ll be able to see social media trends across a variety of pages so you can learn what type of content works the best, what time of day is the most active and what didn’t work so you know what to avoid.

Keep it Real

Don’t forget that the heart of social media marketing is authenticity and individuality. If you use this feature just to parrot other social media trends, your readers will be able to spot the redundancy and won’t be interested in seeing the same information again. Use Facebook Pages to Watch as a guide and inspiration without losing sight of what makes you unique.



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