People often ask me why I transitioned from gourmet food manufacturing to social media consulting. I thought the similarities between the two were obvious, but evidently not. So, below are 5 ways that Social Media is like Gourmet Food:
Social Media and Gourmet Food are totally addicting. I don’t know about you, but I can spend hours reading tweets and Facebook posts and who can eat just half a gourmet meal, take just one sip of a glass of fine wine or take a single bite of a homemade cake made with artisan chocolate? Not me. That’s why I consult. . . because my husband told me to either get off “the Twitter” and make some money or find a way to make money tweeting. He’s a very wise man, by the way.
They’re both delicious. Obviously, gourmet food is delicious or it wouldn’t be gourmet. . . but social media? Delicious, really? I say “absolutely!” Have you seen all the foodies and chefs on Twitter, Facebook and 100s (1000s?) of food blogs, writing about their latest gourmet creations? I personally am Facebook friends with at least 350 chefs and foodies from all over the world. My Facebook page is – delicious – every day and my foodie friends on Twitter, like @LDGourmet, @chezus and @GrillGrrl are always cooking up something tasty.
Social media and gourmet food require creativity. Only a creative chef would think of combining Madagasgar vanilla with creme fraiche and tupelo honey over a stack of banana buttermilk pancakes. People tweeting and posting must be creative to attract attention to their pages. Ok. I agree, not everyone has a creative Facebook page. In fact, some are downright boring. However, people who successfully tweet and post for business are very creative. Have you seen the Kingsford Charcoal Facebook page? @DrBBQ is always up to something on his Twitter page.
Left unattended, they’ll fade away. If a social media site is ignored, the site will eventually lose its readership and followers. An unattended gourmet meal will shrivel, smoke or even catch on fire – poof – gone.
They’re not always good for you. Too much gourmet food may make you fat and too much social media gets you in trouble with your “real” friends and family. (See No. 1 above.)
So, there you go. Five justifications for leaving one addicting, delicious and creative job for another with the same traits. Whaddya think? Do you have any additions to the list?
Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business.