The Roaring PJ Blog
Kent Yunk
Why a Domain Redirect Could Enhance Your SEO Ranking — and How to Set One Up
“Domain redirect” is one of those phrases we find ourselves using often when speaking to our clients lately. Unfortunately, the reason we have this conversation is because domain redirects are the remedy to a common issue that can (and often does!) negatively affect a company’s SEO ranking. And all too often, our clients-and many businesses-have…
Creating a Custom 404 Page That Turns an Error into an Opportunity
As a member of the modern world, you’ve probably encountered a custom 404 page. And even if you’ve never seen these clever customized error pages, you’ve likely seen the standard version: click a broken link or type the wrong URL, and you will quickly and briefly be informed that the page you’re looking for cannot…
Choose the Right Money Keywords to Boost Your Bottom Line
Not all website traffic is created equal. Your business needs traffic-and keywords-that actually make you money. You need to know your money keywords. Money keywords are the keywords that not only drive potential customers directly to your site, they drive the right potential customers to your site-the customers who will pull out their credit card…
Tips for Long Tail Keywords: Balance is Best
In my recent article on How Blogging Helps Your Site Rank, I touched briefly on different types of keywords, including long tail keywords. I’ll use this opportunity to discuss keywords in more depth and offer Roaring Pajamas’ view on the ideal keyword optimization strategy. The fluidity of SEO and web optimization lends itself to different…
How Marketing Personas Improve Search Marketing Strategy
Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas to more easily discern and evaluate ideal search terms for a target audience. When we…
How to Build Quality Backlinks And Why They Matter
In my recent post on How Blogging Helps Your Site Rank, I referenced the importance of inbound links, also known as backlinks, for a site’s rank on a search engine results page (SERP). A key factor in the strategy for optimizing websites and driving relevant traffic to a site, the topic of building quality links…
How Blogging Helps Your Site Rank
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face value. A multitude of compelling answers to the “why blog?” question exist. Among others, a…
How do Google Ads Impact Organic Search?
Why Maximizing Revenue is Bad for Google In a recent change to Google search results, Google Ads no longer appear on the right side of the search engine results page (SERP). Instead, Google now only shows ads at the top and bottom of the page. As well, the search results page now includes up to…
Small Business Software Tip: Managing Aging Software
At Roaring Pajamas, we rely heavily on various software programs that make running our small business more efficient. We also rely heavily on our friend Sam Battles, of Sam Battles Networks, our IT consultant who fixes most of our PC problems, moves data over when we get new laptops and keeps up posted on useful…
Illuminating the Dark Data of Social Media Metrics, Part 2
Understanding the Social Media Marketing Metrics Blind Spot – Part 2 In part one of this two-part series on the blind spot in social media metrics, we discussed dark social – the social sharing of content that occurs outside of what can be measured by Web analytics tools – and the impact of dark social…
Understanding the Social Media Marketing Metrics Blind Spot, Part 1
Understanding the Social Media Marketing Metrics Blind Spot – Part 1 There’s an old saying, “we know 50% of our marketing works, we just don’t know which 50%,” that makes marketing metrics experts shudder. And rightly so. Measuring marketing is critical to a business and with basic, readily available tools one can easily gather useful…
5 Reasons Parallax Website Design Creates SEO Problems
One of the latest trends in web design is the use of parallax design. Parallax is a technique for creating a 3-dimensional experience on a webpage where the foreground and background move at different speeds as you scroll down the page. This can be a very compelling way to highlight text and images using movement…