The Roaring PJ Blog

Melanie Yunk

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How to Make a Nofollow Link and When to Use It

Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth and evolution. SEO is a constantly changing landscape. (That’s why the Roaring Pajamas team and…

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Using Facebook Messenger Bots to Connect with Customers

The power of Facebook messenger bots in a brand’s marketing arsenal is valuable for connecting with customers and driving sales, but is often overlooked. Think about this – you hop onto an unfamiliar brand Facebook page. You are seeking information about a product you may be interested in purchasing, but you just don’t see what…

How to Properly Tag Other Brands on Social Media

How to Properly Tag Other Brands on Social Media

Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When running social media programs for your business, tagging brands in your posts isn’t just the…

How to Craft a Blog Content Strategy for Your Business

How to Craft a Blog Content Strategy for Your Business

If you have a blog for your business—and you should be blogging—then you’ve likely wondered how to manage all of the deadlines and details that make your content successful. That’s where a blog content strategy comes in. By having a plan that outlines your audience, your topics, your deadlines and more, you will consistently post…

6 Online Marketing Tips From Some of the Best Dads on the Internet

6 Online Marketing Tips From Some of the Best Dads on the Internet

From motivational morning pep talks to fun photoshoots to hilariously sarcastic tweets, the web is filled with fathers who go above and beyond for their kids—and their internet communities. Today we acknowledge the wholesome entertainment they provide and the viral marketing insight businesses can take away from their presence. Here are some of our favorite…

How to Optimize Your Site Design With SEO

How to Optimize Your Site Design With SEO

Have you ever wondered how to optimize your site design? If you haven’t, that’s okay. Most businesses don’t—and most website designers don’t either. While most website designers know how to do their job well . . . they don’t always get SEO. This is a problem we’ve encountered on Roaring Pajamas client projects time and…

Video Conference Call Etiquette for Modern-Day Professionals

Video Conference Call Etiquette for Modern-Day Professionals

“Etiquette” can seem like such an old-fashioned term-but when participating on a video conference call, defining the etiquette for this modern meeting form is more necessary than ever. Video conference calls have added immense value to professional interactions in recent years. Consider the previous reality: “Hi, who just joined?” “Sorry, go ahead.” “Can everyone go…

How to Come Up With Content Ideas

How to Come Up With Content Ideas that Connect With Your Audience

Whether you’re sharing blog posts, Facebook updates, email newsletters or Instagram Stories, you’ve probably wondered how to consistently come up with great content ideas—and more of them! And that question makes sense: Content is what connects you to your audience and converts the right people into customers. But, as with most marketing tools, content won’t…

Marketing to Millennials

Marketing to Millennials and Generation Z: How to Connect With the Emerging Generations

Millennials—and their generational successors, Generation Z—catch a lot of flak for being considered entitled, lazy, and difficult to deal with. And whether or not you consider these complaints accurate, savvy brands and businesses know that it doesn’t really matter—these recent generations represent tremendous trendsetting and spending potential. In July 2016, we shared our tips for…

Start with Schema.org for a Better Search Engine Result

Have you heard of schema.org? You may not have before today, but it will quickly become one of your go-to sites-this website will positively change how potential customers find your content and will encourage them to click through from search engines more often. Want to know how? Let me explain. You don’t need to own…

Your Website Needs an XML Sitemap

Your Website Needs an XML Sitemap: Here’s Why and How to Set Yours Up

At Roaring Pajamas, an XML sitemap is one of the first items on our SEO audit checklist. Why? Because every website needs one-at least, every website needs one if they want to make it easy for search engine crawlers to find and index the right pages on their site. In this post, I explain exactly…

Social Media Trends to Tap in 2018

Social Media Trends to Tap in 2018

So which social media trends should you be paying attention to—and taking advantage of—in 2018? Here are five of the top social media #trendingtopics to keep your eye (and marketing strategy) on this year: Instagram Stories Sure, Instagram Stories have been around for awhile. The feature quickly garnered buzz after launching in August 2016—and Stories’…