Posted on January 9, 2015 by
Your business Facebook page is one of your most valuable marketing assets. But the game changes quickly, forcing you to change along with it. This list of Facebook predictions and accompanying recommendations will help you up your online game in 2015.
Use More Video
In general, we find that fans tend to favor balanced pages incorporating videos, images, text and links, as well as original and shared content. However, our belief is videos will overtake photos in popularity on Facebook by 2015’s end. Along those same lines, Facebook’s algorithm will show preference for native uploads over links to videos from outside the platform. Accordingly, mastering native video is among the best Facebook recommendations for 2015.
Pay to Play
One of the most assured Facebook predictions is that sponsored posts will become increasingly important in 2015. Facebook is limiting its organic reach more and more, with some businesses already reporting drops to only 1 or 2 percent reach on posts at the end of 2014. Building a community will help with your organic reach, but now you’ve got to pay to play too. Sponsor posts to ensure your fans see them. Strategize about which posts will have the biggest ROI, carefully target your advertisements and push sales and promotions with paid ads.
Promote Less, Engage More
Facebook will increasingly penalize overt promotion in 2015. Avoid this by offering useful, actionable content, interesting facts and moving stories to your fans. Respond quickly to questions, provide excellent customer service and treat your audience like friends. All of these steps will encourage loyalty and help your page build a Facebook community.
Use this New Year as an opportunity to experiment and play with new features. Although call-to-action buttons are rolling out slowly and are not yet widely available, they will likely become a huge trend in the coming year. The new call-to-action buttons will give users options such as book now, shop now, sign up, contact us or watch video.
Experiment with timing and content to really know what works best for your business Facebook page. Vary the time of day you post and the number of times you post the same content. Diversify your content too. Pay attention to what posts and at what time of day give you the most engagement and organic audience reach.
Make 2015 your best online year yet by slashing excuses and dedicating yourself to a truly successful business Facebook page. You’ve heard our Facebook recommendations and predictions, what do you think your business Facebook page will look like by the end of 2015? Leave your thoughts in the comments!