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The Roaring PJ - A Social Media Blog
Posted on March 26, 2017 by
As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what not to share exist and most businesses are savvy enough to understand these general concepts: don’t rant, don’t insult, don’t gossip, stay on topic, be kind and always stay on brand.
In additional to the basic rules of social media, and–frankly–rules of being a good citizen, recent research shows us some of the most annoying habits of brands and businesses on social media. Before you share your next social media post, be certain you know what your audience wants and what really chaps their hide!
Sprout Social, a social media management software company, publishes a quarterly report with data and insights on social media trends. The Q3 2016 Sprout Social Index report highlights the most annoying social media behaviors by businesses according to brand followers. Naturally, we loved this insight. Here are some of the tidbits we found most useful:
The Roaring Pajamas take? Sprout Social’s findings validate and are consistent with many of our key messages about social media over the years:
What do you think? Do you like lots of promotions from brands or does it depend on the brand and the types of promotions? What about too much or too little personality? Anything you have seen businesses share on social media that makes you cringe or really gets under your skin? Let us know!