The Roaring PJ Blog
Content Marketing and Blogging

How to Craft a Blog Content Strategy for Your Business
If you have a blog for your business—and you should be blogging—then you’ve likely wondered how to manage all of the deadlines and details that make your content successful. That’s where a blog content strategy comes in. By having a plan that outlines your audience, your topics, your deadlines and more, you will consistently post…

Unique and Actionable Writing Tips to Improve Your Blog Posts
Learning how to blog successfully can be intimidating, especially if you don’t consider yourself a writer. Don’t worry—we have the writing tips you need! Because when you have a business, blogging is important: blogging builds your credibility, feeds your SEO and allows you to provide valuable information to your customers for free. And learning how…

Don’t Miss Our Top 6 SEO Tutorials!
We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, but it’s true! We are constantly asked questions such as: What is SEO? Is SEO…

What Do Fresh Content, Website Ranking and Traffic Have in Common?
You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO efforts and be found. You see, where you place your new material on your website…

How Marketing Personas Improve Search Marketing Strategy
Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas to more easily discern and evaluate ideal search terms for a target audience. When we…