The Roaring PJ Blog
Content Marketing and Blogging
How to Properly Tag Other Brands on Social Media
Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When running social media programs for your business, tagging brands in your posts isn’t just the…
How to Craft a Blog Content Strategy for Your Business
If you have a blog for your business—and you should be blogging—then you’ve likely wondered how to manage all of the deadlines and details that make your content successful. That’s where a blog content strategy comes in. By having a plan that outlines your audience, your topics, your deadlines and more, you will consistently post…
How to Come Up With Content Ideas that Connect With Your Audience
Whether you’re sharing blog posts, Facebook updates, email newsletters or Instagram Stories, you’ve probably wondered how to consistently come up with great content ideas—and more of them! And that question makes sense: Content is what connects you to your audience and converts the right people into customers. But, as with most marketing tools, content won’t…
Unique and Actionable Writing Tips to Improve Your Blog Posts
Learning how to blog successfully can be intimidating, especially if you don’t consider yourself a writer. Don’t worry—we have the writing tips you need! Because when you have a business, blogging is important: blogging builds your credibility, feeds your SEO and allows you to provide valuable information to your customers for free. And learning how…
Don’t Miss Our Top 6 SEO Tutorials!
We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, but it’s true! We are constantly asked questions such as: What is SEO? Is SEO…
7 Tips to Zap Writer’s Block and Create Awesome Content
As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and copywriters, and between the group of us, we write a ton of content each week.…
What Do Fresh Content, Website Ranking and Traffic Have in Common?
You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO efforts and be found. You see, where you place your new material on your website…
The ABCs of Photo Credit Etiquette
With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, may even be intended as a compliment. However, this practice proves very upsetting and –…
How Marketing Personas Improve Search Marketing Strategy
Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas to more easily discern and evaluate ideal search terms for a target audience. When we…
How Blogging Helps Your Site Rank
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face value. A multitude of compelling answers to the “why blog?” question exist. Among others, a…
5(+)1 Reasons to Read 51 Content Marketing Hacks Right Now
Earlier this year, one of our favorite content marketing experts, Scott Aughtmon, published the book 51 Content Marketing Hacks. For both professional and occasional content marketers alike, this book is a quick but insightful read about best practices to help you reach and engage your desired audience. If you haven’t read this book, it is…
Content Marketing Techniques to Build Traffic Online
Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential customer who wants to learn more about a product or service can go to your…