The Roaring PJ - A Social Media Blog

Facebook Updates and Tips

Using Facebook Messenger Bots to Connect with Customers

Posted on by Melanie Yunk

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The power of Facebook messenger bots in a brand’s marketing arsenal is valuable for connecting with customers and driving sales, but is often overlooked. Think about this – you hop onto an unfamiliar brand Facebook page. You are seeking information … Continue reading

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How to Properly Tag Other Brands on Social Media

Posted on by Melanie Yunk

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Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When … Continue reading

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Social Media Trends to Tap in 2018

Posted on by Melanie Yunk

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We’re only one month into 2018, but already the top social media trends of the year are clear. I’m not a psychic, of course—the social media landscape is constantly evolving, and I can’t predict what will come out on top. … Continue reading

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How to Use Facebook Stories to Market Your Business

Posted on by Melanie Yunk

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With Facebook recently rolling out its new Stories feature for brand Pages, businesses have a unique opportunity to learn how to use Facebook Stories and take advantage of this feature as a marketing tool while it’s still relatively new. Facebook … Continue reading

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Increase Sales Over the Holidays With Social Media

Posted on by Melanie Yunk

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Social media marketing campaigns become especially important during the holidays—there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s … Continue reading

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How to Start a Social Media Trend: Do You Have What it Takes to Create the Next Unicorn Frappuccino?

Posted on by Melanie Yunk

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Remember the Unicorn Frappuccino craze that seemed to take over the world (or, at least the internet) a few months ago? The social media trend that had the masses clamoring for the sugar-laden and mildly nauseating neon drink? Maybe you … Continue reading

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7 Tips to Zap Writer’s Block and Create Awesome Content

Posted on by Melanie Yunk

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As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading

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How Not To Be Annoying on Social Media

Posted on by Melanie Yunk

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We all have them, those social media pet peeves that just really irk us. For fun, our team compiled a list of how not to be annoying on social media. With each new addition to the list, we found ourselves nodding … Continue reading

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Don’t Share THAT on Your Business Social Media Profiles!

Posted on by Melanie Yunk

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As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what … Continue reading

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What’s the Fuss About Influencer Marketing? Yet Another Spin on Reputation Management

Posted on by Melanie Yunk

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Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading

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Update Your Status! Our Roundup of 5 Recent Social Media Updates

Posted on by Melanie Yunk

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Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes … Continue reading

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My Employer’s Snooping! A Social Media Policy Review

Posted on by Melanie Yunk

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Early in my social media career, when social media policies were just forming, I met people who were asked to give up their social network passwords during job interviews. I also encountered someone who was forced to share a social … Continue reading

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The Roaring Tip Sheet: Live Streaming with Facebook Live

Posted on by Melanie Yunk

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While live streaming isn’t new, the advent of applications such as Periscope and Meerkat brought it to the forefront of marketing and social media in the last year. Not to be outdone, Facebook announced Facebook Live, their version of a live streaming … Continue reading

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Business Facebook Page Predictions and Facebook Recommendations for 2015

Posted on by Melanie Yunk

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Your business Facebook page is one of your most valuable marketing assets. But the game changes quickly, forcing you to change along with it. This list of Facebook predictions and accompanying recommendations will help you up your online game in … Continue reading

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2 New Facebook Tools You Need to Know About

Posted on by Melanie Yunk

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If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s … Continue reading

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Facebook Pages to Watch: How to Keep an Eye on the Competition

Posted on by Melanie Yunk

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If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the … Continue reading

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Tweet? Post? Accept Friend Request? Help!

Posted on by Melanie Yunk

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If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know … Continue reading

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