Posted on July 20, 2018 by
Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When … Continue reading
Posted on January 30, 2018 by
We’re only one month into 2018, but already the top social media trends of the year are clear. I’m not a psychic, of course—the social media landscape is constantly evolving, and I can’t predict what will come out on top. … Continue reading
Posted on September 24, 2017 by
Social media marketing campaigns become especially important during the holidays—there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s … Continue reading
Posted on August 13, 2017 by
Over the last year or so, we’ve compiled a treasure trove of Instagram help articles. Since clients and friends regularly ask how to use Instagram, we thought we’d record this quick summary for easy access to our “Instagram Help Greatest … Continue reading
Posted on July 23, 2017 by
Remember the Unicorn Frappuccino craze that seemed to take over the world (or, at least the internet) a few months ago? The social media trend that had the masses clamoring for the sugar-laden and mildly nauseating neon drink? Maybe you … Continue reading
Posted on June 11, 2017 by
As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading
Posted on May 29, 2017 by
We all have them, those social media pet peeves that just really irk us. For fun, our team compiled a list of how not to be annoying on social media. With each new addition to the list, we found ourselves nodding … Continue reading
Posted on May 14, 2017 by
With 300 million daily users, 95 million photos uploaded a day and 4.2 billion likes a day, there’s ample opportunity for Instagram engagement. These statistics come from Social Media Today and clearly demonstrate the tremendous reach and usage of Instagram. … Continue reading
Posted on April 9, 2017 by
Recognizing the value of—and for—businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights … Continue reading
Posted on March 26, 2017 by
As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what … Continue reading
Posted on February 26, 2017 by
Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading
Posted on October 18, 2016 by
Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes … Continue reading
Posted on September 11, 2016 by
Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that … Continue reading
Posted on August 22, 2016 by
With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading
Posted on April 11, 2016 by
Just when we thought we found the perfect social network, shift happened; Instagram announced updates and social media marketers everywhere began worrying like Chicken Little. With the coming addition of an Instagram algorithm to determine the content order in a … Continue reading
Posted on February 23, 2016 by
Earlier this year, I wrote of new year’s resolutions for social media, where we recommended using more images and expanding to new platforms. Using Instagram for business provides the opportunity to achieve both of these resolutions, as well as the … Continue reading
Posted on January 11, 2011 by
If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know … Continue reading