The Roaring PJ - A Social Media Blog

Digital Marketing Articles

Roaring Pajamas’ Holiday Gift Guide for 2018

Posted on by Melanie Yunk

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With December fast approaching, the Roaring Pajamas’ Holiday Gift Guide for 2018 is here to help make shopping for the ultra-techy person in your life much easier. We know figuring out the right office gifts for coworkers, loved ones and … Continue reading

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How to Make a Nofollow Link and When to Use It

Posted on by Melanie Yunk

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Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth … Continue reading

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How to Properly Tag Other Brands on Social Media

Posted on by Melanie Yunk

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Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When … Continue reading

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How to Craft a Blog Content Strategy for Your Business

Posted on by Melanie Yunk

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If you have a blog for your business—and you should be blogging—then you’ve likely wondered how to manage all of the deadlines and details that make your content successful. That’s where a blog content strategy comes in. By having a … Continue reading

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6 Online Marketing Tips From Some of the Best Dads on the Internet

Posted on by Melanie Yunk

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We’re known for sharing online marketing tips on the Roaring Pajamas blog—but in celebration of Father’s Day, today we’re doing something a little different. We’re sharing tips inspired by some of the best dads on the internet! From motivational morning … Continue reading

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How to Optimize Your Site Design With SEO

Posted on by Melanie Yunk

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Have you ever wondered how to optimize your site design? If you haven’t, that’s okay. Most businesses don’t—and most website designers don’t either. While most website designers know how to do their job well . . . they don’t always … Continue reading

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How to Come Up With Content Ideas that Connect With Your Audience

Posted on by Melanie Yunk

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Whether you’re sharing blog posts, Facebook updates, email newsletters or Instagram Stories, you’ve probably wondered how to consistently come up with great content ideas—and more of them! And that question makes sense: Content is what connects you to your audience … Continue reading

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Marketing to Millennials and Generation Z: How to Connect With the Emerging Generations

Posted on by Melanie Yunk

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Millennials—and their generational successors, Generation Z—catch a lot of flak for being considered entitled, lazy, and difficult to deal with. And whether or not you consider these complaints accurate, savvy brands and businesses know that it doesn’t really matter—these recent … Continue reading

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Creating a Custom 404 Page That Turns an Error into an Opportunity

Posted on by Kent Yunk

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As a member of the modern world, you’ve probably encountered a custom 404 page. And even if you’ve never seen these clever customized error pages, you’ve likely seen the standard version: click a broken link or type the wrong URL, … Continue reading

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Choose the Right Money Keywords to Boost Your Bottom Line

Posted on by Kent Yunk

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Not all website traffic is created equal. Your business needs traffic—and keywords—that actually make you money. You need to know your money keywords. Money keywords are the keywords that not only drive potential customers directly to your site, they drive … Continue reading

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Start with Schema.org for a Better Search Engine Result

Posted on by Melanie Yunk

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Have you heard of schema.org? You may not have before today, but it will quickly become one of your go-to sites—this website will positively change how potential customers find your content and will encourage them to click through from search … Continue reading

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Social Media Trends to Tap in 2018

Posted on by Melanie Yunk

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We’re only one month into 2018, but already the top social media trends of the year are clear. I’m not a psychic, of course—the social media landscape is constantly evolving, and I can’t predict what will come out on top. … Continue reading

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Goal-Setting to Set Your Business Up for Social Media Success

Posted on by Melanie Yunk

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This year at Roaring Pajamas, our only resolution is to eschew New Year’s resolutions! Instead, we’re starting 2018 in favor of goal-setting. Studies (and personal experience) show that most resolutions have been long forgotten in a few months (if not … Continue reading

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Roaring Pajamas’ Blog: 2017 Year in Review

Posted on by Melanie Yunk

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Tomorrow is the first day of 2018! Can you believe it? At Roaring Pajamas, we’re always so excited about a fresh new year—it’s the perfect opportunity to set goals for ourselves and for our clients. But before we do that, … Continue reading

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Why a Domain Redirect Could Enhance Your SEO Ranking — and How to Set One Up

Posted on by Kent Yunk

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“Domain redirect” is one of those phrases we find ourselves using often when speaking to our clients lately. Unfortunately, the reason we have this conversation is because domain redirects are the remedy to a common issue that can (and often … Continue reading

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How to Use Facebook Stories to Market Your Business

Posted on by Melanie Yunk

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With Facebook recently rolling out its new Stories feature for brand Pages, businesses have a unique opportunity to learn how to use Facebook Stories and take advantage of this feature as a marketing tool while it’s still relatively new. Facebook … Continue reading

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Increase Sales Over the Holidays With Social Media

Posted on by Melanie Yunk

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Social media marketing campaigns become especially important during the holidays—there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s … Continue reading

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Don’t Miss Our Top 6 SEO Tutorials!

Posted on by Melanie Yunk

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We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, … Continue reading

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8 LinkedIn for Business Strategies to Transform Your Marketing Efforts

Posted on by Melanie Yunk

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LinkedIn, the world’s largest professional network, has become one of the most valuable B2B marketing tools today. Have you harnessed LinkedIn for business? Do you know how to elevate your LinkedIn status? Follow along and learn how to use LinkedIn … Continue reading

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7 Tips to Zap Writer’s Block and Create Awesome Content

Posted on by Melanie Yunk

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As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading

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10 Tips to Increase Instagram Engagement

Posted on by Melanie Yunk

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With 300 million daily users, 95 million photos uploaded a day and 4.2 billion likes a day, there’s ample opportunity for Instagram engagement. These statistics come from Social Media Today and clearly demonstrate the tremendous reach and usage of Instagram. … Continue reading

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What Do Fresh Content, Website Ranking and Traffic Have in Common?

Posted on by Melanie Yunk

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You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO … Continue reading

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Instagram and Your Business: So Much More Than Just Selfies and Shelfies

Posted on by Melanie Yunk

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Recognizing the value of—and for—businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights … Continue reading

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Don’t Share THAT on Your Business Social Media Profiles!

Posted on by Melanie Yunk

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As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what … Continue reading

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Ask These Seven Questions Before Hiring an SEO Agency

Posted on by Melanie Yunk

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Effective search engine optimization (SEO) requires you to stay updated on best practices and quickly adapt to Google’s changes. Many businesses turn to SEO agencies to help navigate this important marketing element, given the time-consuming nature of understanding and implementing … Continue reading

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What’s the Fuss About Influencer Marketing? Yet Another Spin on Reputation Management

Posted on by Melanie Yunk

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Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading

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How to Protect Yourself from Address Lookup Sites

Posted on by Melanie Yunk

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Have you ever Googled yourself and found personal details shockingly easy to uncover? A slew of address lookup sites make personal and sensitive information readily available and at the fingertips of anyone who wishes to find someone’s address. Unnerving as … Continue reading

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How to Acquire Customer Reviews (Proactively and Legally!)

Posted on by Melanie Yunk

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Last year, we wrote about the importance of reputation management and online customer reviews, and – in particular – knowing what’s been written about you and your business online. We love this topic, as it is so important to businesses … Continue reading

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Read This Before You Claim Your Google My Business Listing!

Posted on by Melanie Yunk

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Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your … Continue reading

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What do Social Media Strategy, Barbecue Sauce and LinkedIn Have in Common? It’s our Secret Sauce!

Posted on by Melanie Yunk

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Roaring Pajamas is participating in the LinkedIn #ProFinderContest with this post. Curious about the contest? Want to submit your own small business story? Here’s the 411: https://lnkd.in/SMB-Contest In January, Roaring Pajamas celebrated seven years as a social media and digital … Continue reading

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Update Your Status! Our Roundup of 5 Recent Social Media Updates

Posted on by Melanie Yunk

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Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes … Continue reading

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What’s Your Story, Instagram?

Posted on by Melanie Yunk

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Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that … Continue reading

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The ABC’s of Photo Credit Etiquette

Posted on by Melanie Yunk

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With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading

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How Marketing Personas Improve Search Marketing Strategy

Posted on by Kent Yunk

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Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas … Continue reading

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Small Business 101 Seminar: A Recap

Posted on by Melanie Yunk

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On Friday, I spoke at Congresswoman Jackie Speier’s Small Business 101 seminar at the Oracle Conference Center in nearby Redwood City. I felt tremendously honored to be invited by the Congresswoman and thrilled to impart some wisdom I’ve gained as … Continue reading

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How Blogging Helps Your Site Rank

Posted on by Kent Yunk

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We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading

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The Roaring Tip Sheet: Live Streaming with Facebook Live

Posted on by Melanie Yunk

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While live streaming isn’t new, the advent of applications such as Periscope and Meerkat brought it to the forefront of marketing and social media in the last year. Not to be outdone, Facebook announced Facebook Live, their version of a live streaming … Continue reading

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Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong

Posted on by Wendy Garrish

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I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of … Continue reading

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Emoji Marketing: Major Mojo or Total No-Go?

Posted on by Melanie Yunk

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The use of emoji – small characters used to express emotions digitally – exploded this year, far beyond just smiley faces and hearts from tweens and teens. In fact, emoji marketing is now one of many marketing tactics deployed by … Continue reading

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Roaring Pajamas Gets Cozy at BlogWorld

Posted on by Melanie Yunk

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At BlogWorld 2011, we spent 3 crazy days listening to keynotes and various sessions in a diverse set of tracks. Here are our top 10 favorite things about BlogWorld 2011: Jim Farley, CMO, Ford Motor Company rocks. His keynote session … Continue reading

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Google Penalty – What to Do When Your Site Goes to Google Jail

Posted on by Melanie Yunk

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Recently, Google placed a penalty on a client’s site. We were in the middle of a very large SEO project when we discovered the very few pages already released into Google’s main index were being removed. Yikes! We were placed in … Continue reading

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