The Roaring PJ Blog
Digital Marketing Articles
How to Craft a Blog Content Strategy for Your Business
If you have a blog for your business—and you should be blogging—then you’ve likely wondered how to manage all of the deadlines and details that make your content successful. That’s where a blog content strategy comes in. By having a plan that outlines your audience, your topics, your deadlines and more, you will consistently post…
6 Online Marketing Tips From Some of the Best Dads on the Internet
From motivational morning pep talks to fun photoshoots to hilariously sarcastic tweets, the web is filled with fathers who go above and beyond for their kids—and their internet communities. Today we acknowledge the wholesome entertainment they provide and the viral marketing insight businesses can take away from their presence. Here are some of our favorite…
How to Optimize Your Site Design With SEO
Have you ever wondered how to optimize your site design? If you haven’t, that’s okay. Most businesses don’t—and most website designers don’t either. While most website designers know how to do their job well . . . they don’t always get SEO. This is a problem we’ve encountered on Roaring Pajamas client projects time and…
How to Come Up With Content Ideas that Connect With Your Audience
Whether you’re sharing blog posts, Facebook updates, email newsletters or Instagram Stories, you’ve probably wondered how to consistently come up with great content ideas—and more of them! And that question makes sense: Content is what connects you to your audience and converts the right people into customers. But, as with most marketing tools, content won’t…
Marketing to Millennials and Generation Z: How to Connect With the Emerging Generations
Millennials—and their generational successors, Generation Z—catch a lot of flak for being considered entitled, lazy, and difficult to deal with. And whether or not you consider these complaints accurate, savvy brands and businesses know that it doesn’t really matter—these recent generations represent tremendous trendsetting and spending potential. In July 2016, we shared our tips for…
Creating a Custom 404 Page That Turns an Error into an Opportunity
As a member of the modern world, you’ve probably encountered a custom 404 page. And even if you’ve never seen these clever customized error pages, you’ve likely seen the standard version: click a broken link or type the wrong URL, and you will quickly and briefly be informed that the page you’re looking for cannot…
Choose the Right Money Keywords to Boost Your Bottom Line
Not all website traffic is created equal. Your business needs traffic-and keywords-that actually make you money. You need to know your money keywords. Money keywords are the keywords that not only drive potential customers directly to your site, they drive the right potential customers to your site-the customers who will pull out their credit card…
Start with Schema.org for a Better Search Engine Result
Have you heard of schema.org? You may not have before today, but it will quickly become one of your go-to sites-this website will positively change how potential customers find your content and will encourage them to click through from search engines more often. Want to know how? Let me explain. You don’t need to own…
Social Media Trends to Tap in 2018
So which social media trends should you be paying attention to—and taking advantage of—in 2018? Here are five of the top social media #trendingtopics to keep your eye (and marketing strategy) on this year: Instagram Stories Sure, Instagram Stories have been around for awhile. The feature quickly garnered buzz after launching in August 2016—and Stories’…
Goal-Setting to Set Your Business Up for Social Media Success
This year at Roaring Pajamas, our only resolution is to eschew New Year’s resolutions! Instead, we’re starting 2018 in favor of goal-setting. Studies (and personal experience) show that most resolutions have been long forgotten in a few months (if not weeks!). And it makes sense—resolutions are usually just general aspirations, often inspired by feelings of…
Increase Sales Over the Holidays With Social Media
Social media marketing campaigns become especially important during the holidays-there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s important (and helpful) to start your planning early to ensure your campaign runs smoothly and…
Don’t Miss Our Top 6 SEO Tutorials!
We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, but it’s true! We are constantly asked questions such as: What is SEO? Is SEO…