The Roaring PJ Blog
Digital Marketing Articles
8 LinkedIn for Business Strategies to Transform Your Marketing Efforts
LinkedIn, the world’s largest professional network, has become one of the most valuable B2B marketing tools today. Have you harnessed LinkedIn for business? Do you know how to elevate your LinkedIn status? Follow along and learn how to use LinkedIn to maximize your marketing. Create and Maintain a Personal Profile AND Company Page: Rock your…
7 Tips to Zap Writer’s Block and Create Awesome Content
As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and copywriters, and between the group of us, we write a ton of content each week.…
10 Tips to Increase Instagram Engagement
With 300 million daily users, 95 million photos uploaded a day and 4.2 billion likes a day, there’s ample opportunity for Instagram engagement. These statistics come from Social Media Today and clearly demonstrate the tremendous reach and usage of Instagram. But, how do you cut through the noise of those 95 million daily uploads and…
What Do Fresh Content, Website Ranking and Traffic Have in Common?
You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO efforts and be found. You see, where you place your new material on your website…
Instagram and Your Business: So Much More Than Just Selfies and Shelfies
Recognizing the value of-and for-businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights and other tools within the application. Here’s the lowdown on some of the capabilities available…
Don’t Share THAT on Your Business Social Media Profiles!
As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what not to share exist and most businesses are savvy enough to understand these general concepts:…
Ask These Seven Questions Before Hiring an SEO Agency
Effective search engine optimization (SEO) requires you to stay updated on best practices and quickly adapt to Google’s changes. Many businesses turn to SEO agencies to help navigate this important marketing element, given the time-consuming nature of understanding and implementing proper and useful SEO. The best way to ensure effective and above-board SEO practices is…
What’s the Fuss About Influencer Marketing? Yet Another Spin on Reputation Management
Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing a business’ reputation proves a mission-critical task. As part of reputation management, we recommend proactively…
How to Protect Yourself from Address Lookup Sites
Have you ever Googled yourself and found personal details shockingly easy to uncover? A slew of address lookup sites make personal and sensitive information readily available and at the fingertips of anyone who wishes to find someone’s address. Unnerving as it may be to find a listing with your current home address, past home addresses,…
How to Acquire Customer Reviews (Proactively and Legally!)
Last year, we wrote about the importance of reputation management and online customer reviews, and – in particular – knowing what’s been written about you and your business online. We love this topic, as it is so important to businesses and often not fully appreciated or understood. We’d like to now explore another piece of…
Read This Before You Claim Your Google My Business Listing!
Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your strategy. Otherwise, you may end up with a Google-sized mess on your hands. A quick…
What do Social Media Strategy, Barbecue Sauce and LinkedIn Have in Common? It’s our Secret Sauce!
Roaring Pajamas is participating in the LinkedIn #ProFinderContest with this post. Curious about the contest? Want to submit your own small business story? Here’s the 411: https://lnkd.in/SMB-Contest In January, Roaring Pajamas celebrated seven years as a social media and digital marketing agency. Interestingly enough, our small business story started not with social media strategy, but…