The Roaring PJ Blog
Digital Marketing Articles
Update Your Status! Our Roundup of 5 Recent Social Media Updates
Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes – from minor tweaks to major overhauls – to the different social media platforms. To…
What’s Your Story, Instagram?
Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that allows for disappearing media, Snapchat. Our team spent considerable time exploring the two platforms, experimenting with…
The ABCs of Photo Credit Etiquette
With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, may even be intended as a compliment. However, this practice proves very upsetting and –…
How Marketing Personas Improve Search Marketing Strategy
Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas to more easily discern and evaluate ideal search terms for a target audience. When we…
Small Business 101 Seminar: A Recap
On Friday, I spoke at Congresswoman Jackie Speier’s Small Business 101 seminar at the Oracle Conference Center in nearby Redwood City. I felt tremendously honored to be invited by the Congresswoman and thrilled to impart some wisdom I’ve gained as a small business owner and expertise I’ve honed in the field of digital marketing and…
How Blogging Helps Your Site Rank
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face value. A multitude of compelling answers to the “why blog?” question exist. Among others, a…
The Roaring Tip Sheet: Live Streaming with Facebook Live
While live streaming isn’t new, the advent of applications such as Periscope and Meerkat brought it to the forefront of marketing and social media in the last year. Not to be outdone, Facebook announced Facebook Live, their version of a live streaming service, in August of 2015. Initially only available to public figures and verified pages, last…
Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong
I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of Palo Alto•Mid Peninsula, Inc. I have always admired Melanie’s drive and work ethic, and I’ve…
Emoji Marketing: Major Mojo or Total No-Go?
The use of emoji – small characters used to express emotions digitally – exploded this year, far beyond just smiley faces and hearts from tweens and teens. In fact, emoji marketing is now one of many marketing tactics deployed by major brands and even a presidential candidate. Emoji are so pervasive that social media platforms…
Roaring Pajamas Gets Cozy at BlogWorld
At BlogWorld 2011, we spent 3 crazy days listening to keynotes and various sessions in a diverse set of tracks. Here are our top 10 favorite things about BlogWorld 2011: Jim Farley, CMO, Ford Motor Company rocks. His keynote session was inspirational, emotional and absolutely amazing. He makes us happy to drive Fords. The party…
Google Penalty – What to Do When Your Site Goes to Google Jail
Recently, Google placed a penalty on a client’s site. We were in the middle of a very large SEO project when we discovered the very few pages already released into Google’s main index were being removed. Yikes! We were placed in Google Jail. What do we do now? Well, the answer isn’t simple. Google doesn’t provide…