The Roaring PJ - A Social Media Blog

SEO Tips and Tricks

How to Make a Nofollow Link and When to Use It

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth … Continue reading

Subscribe to our blog

Choose the Right Money Keywords to Boost Your Bottom Line

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Not all website traffic is created equal. Your business needs traffic—and keywords—that actually make you money. You need to know your money keywords. Money keywords are the keywords that not only drive potential customers directly to your site, they drive … Continue reading

Subscribe to our blog

Start with Schema.org for a Better Search Engine Result

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  • 1
  •  
  •  

Have you heard of schema.org? You may not have before today, but it will quickly become one of your go-to sites—this website will positively change how potential customers find your content and will encourage them to click through from search … Continue reading

Subscribe to our blog

Your Website Needs an XML Sitemap: Here’s Why and How to Set Yours Up

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

At Roaring Pajamas, an XML sitemap is one of the first items on our SEO audit checklist. Why? Because every website needs one—at least, every website needs one if they want to make it easy for search engine crawlers to … Continue reading

Subscribe to our blog

Why a Domain Redirect Could Enhance Your SEO Ranking — and How to Set One Up

Posted on by Kent Yunk

  • 3
  •  
  •  
  •  
  •  
  •  
  •  

“Domain redirect” is one of those phrases we find ourselves using often when speaking to our clients lately. Unfortunately, the reason we have this conversation is because domain redirects are the remedy to a common issue that can (and often … Continue reading

Subscribe to our blog

7 LinkedIn Search Tips to Help New Clients Find You

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  • 1
  •  
  •  

Can we talk about the power of LinkedIn when it comes to search? Because sometimes I feel like LinkedIn gets a bad rap—it doesn’t have the universal appeal of Facebook or the glitz and glam of Instagram; it’s not the … Continue reading

Subscribe to our blog

Don’t Miss Our Top 6 SEO Tutorials!

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  • 1
  •  
  •  

We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, … Continue reading

Subscribe to our blog

What Do Fresh Content, Website Ranking and Traffic Have in Common?

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO … Continue reading

Subscribe to our blog

Ask These Seven Questions Before Hiring an SEO Agency

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Effective search engine optimization (SEO) requires you to stay updated on best practices and quickly adapt to Google’s changes. Many businesses turn to SEO agencies to help navigate this important marketing element, given the time-consuming nature of understanding and implementing … Continue reading

Subscribe to our blog

Read This Before You Claim Your Google My Business Listing!

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your … Continue reading

Subscribe to our blog

Tips for Long Tail Keywords: Balance is Best

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

In my recent article on How Blogging Helps Your Site Rank, I touched briefly on different types of keywords, including long tail keywords. I’ll use this opportunity to discuss keywords in more depth and offer Roaring Pajamas’ view on the … Continue reading

Subscribe to our blog

How to Build Quality Backlinks And Why They Matter

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

In my recent post on How Blogging Helps Your Site Rank, I referenced the importance of inbound links, also known as backlinks, for a site’s rank on a search engine results page (SERP). A key factor in the strategy for … Continue reading

Subscribe to our blog

How Blogging Helps Your Site Rank

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading

Subscribe to our blog

Does GooglePlus Really Help SEO?

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  • 1
  •  
  •  

Ever wonder about the benefit of GooglePlus? Should you add your business? How about following a business? Does GooglePlus help SEO? Should you post on GooglePlus or +1 a post? And, what’s GooglePlus’ viability as a social network or does … Continue reading

Subscribe to our blog

How do Google Ads Impact Organic Search?

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Why Maximizing Revenue is Bad for Google In a recent change to Google search results, Google Ads no longer appear on the right side of the search engine results page (SERP). Instead, Google now only shows ads at the top … Continue reading

Subscribe to our blog

Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong

Posted on by Wendy Garrish

  •  
  •  
  •  
  •  
  •  
  •  
  •  

I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of … Continue reading

Subscribe to our blog

5 Reasons Parallax Website Design Creates SEO Problems

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

One of the latest trends in web design is the use of parallax design. Parallax is a technique for creating a 3-dimensional experience on a webpage where the foreground and background move at different speeds as you scroll down the … Continue reading

Subscribe to our blog

SEO for YouTube Videos to Improve Your Ranking on Google

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  • 1
  •  
  •  

Are you trying to figure out how to implement SEO practices for YouTube videos with little or no success? Perhaps, your videos found success by ranking well on YouTube, but are still a long way from showing up on page … Continue reading

Subscribe to our blog

Holiday Gift Guide for Social Media Euphoria

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are … Continue reading

Subscribe to our blog

Strategic Video SEO Tips To Improve Your YouTube Ranking

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of … Continue reading

Subscribe to our blog

Halloween Search Marketing

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

If you are like me, you love to study keywords and search behavior. Ok, I am not so self-absorbed to assume you are like me, but please understand knowing how people search is what I love to do. Anyway, I … Continue reading

Subscribe to our blog

Remove Toxic Links to Improve Your Website Ranking

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

The Google algorithm called “Hummingbird”, released in Summer 2013, is penalizing sites with “toxic links” pointing back to them by pushing them down the list of results. Is your site one of them?     Why Are They a Problem? Google considers … Continue reading

Subscribe to our blog

Content Marketing Techniques to Build Traffic Online

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential … Continue reading

Subscribe to our blog

Friday the 13th SEO Techniques for Good Luck

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

In Western culture, many people think of Friday the 13th as a bad omen. Even a successful horror franchise is named after the most infamous date on the calendar. Though  suspicions suggest the unlucky day tradition began with the death … Continue reading

Subscribe to our blog

Holiday Search Marketing Campaigns

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

We are going into the holidays and if you are anything like me you know that you will need to buy cards and gifts for friends, associates and family. Those of us that work in the SEO field know that … Continue reading

Subscribe to our blog

Why Care About Local Business Search?

Posted on by Kent Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Have you noticed the map and listing that shows up when searching for local products or services? A fairly recent change in the Google and Bing search engine results page has increased the importance of location-specific business listings. This change means that the search … Continue reading

Subscribe to our blog

Five Ways Search Engine Marketers and Search Engine Optimizers are Different

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

People are often confused and often ask us the difference between a Search Engine Marketer (SEM) and a Search Engine Optimizer (SEO). We’re excited to include this post from guest blogger, David Rodnitzky. David is the CEO of PPC Associates … Continue reading

Subscribe to our blog

Provence Tour Draws Record Traffic after Search Engine Optimization

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Our client, Kit Golson at Chic Provence, hosted her 1st Annual Provence Tour in May, 2011. Kit is a talented and creative interior designer with a serious passion for all things Française. Last year, Kit approached us to help her … Continue reading

Subscribe to our blog

Google Penalty – What to Do When Your Site Goes to Google Jail

Posted on by Melanie Yunk

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Recently, Google placed a penalty on a client’s site. We were in the middle of a very large SEO project when we discovered the very few pages already released into Google’s main index were being removed. Yikes! We were placed in … Continue reading

Subscribe to our blog