The Roaring PJ - A Social Media Blog
SEO Tips and Tricks
How the Hreflang Tag Boosts Your International Site’s SEO
Posted on March 10, 2019 by
Correctly using the hreflang tag offers many benefits for SEO if you run a website with target audiences in multiple countries, languages or even dialects of a single language. For all its power, Google is still a machine and doesn’t … Continue reading
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Should I Use Meta Keywords on My Website for SEO?
Posted on February 27, 2019 by
As an SEO agency, we are often asked about the use of meta keywords. Search engines and their algorithms change on a continual basis. Since our clients understand that search engine algorithms and search engine optimization rules change over time, … Continue reading
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How to Make a Nofollow Link and When to Use It
Posted on October 7, 2018 by
Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth … Continue reading
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Choose the Right Money Keywords to Boost Your Bottom Line
Posted on March 25, 2018 by
Not all website traffic is created equal. Your business needs traffic—and keywords—that actually make you money. You need to know your money keywords. Money keywords are the keywords that not only drive potential customers directly to your site, they drive … Continue reading
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Start with Schema.org for a Better Search Engine Result
Posted on March 8, 2018 by
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Have you heard of schema.org? You may not have before today, but it will quickly become one of your go-to sites—this website will positively change how potential customers find your content and will encourage them to click through from search … Continue reading
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Your Website Needs an XML Sitemap: Here’s Why and How to Set Yours Up
Posted on February 11, 2018 by
At Roaring Pajamas, an XML sitemap is one of the first items on our SEO audit checklist. Why? Because every website needs one—at least, every website needs one if they want to make it easy for search engine crawlers to … Continue reading
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Why a Domain Redirect Could Enhance Your SEO Ranking — and How to Set One Up
Posted on December 19, 2017 by
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“Domain redirect” is one of those phrases we find ourselves using often when speaking to our clients lately. Unfortunately, the reason we have this conversation is because domain redirects are the remedy to a common issue that can (and often … Continue reading
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7 LinkedIn Search Tips to Help New Clients Find You
Posted on November 5, 2017 by
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Can we talk about the power of LinkedIn when it comes to search? Because sometimes I feel like LinkedIn gets a bad rap—it doesn’t have the universal appeal of Facebook or the glitz and glam of Instagram; it’s not the … Continue reading
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Don’t Miss Our Top 6 SEO Tutorials!
Posted on August 27, 2017 by
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We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, … Continue reading
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What Do Fresh Content, Website Ranking and Traffic Have in Common?
Posted on April 30, 2017 by
You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO … Continue reading
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Ask These Seven Questions Before Hiring an SEO Agency
Posted on March 12, 2017 by
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Effective search engine optimization (SEO) requires you to stay updated on best practices and quickly adapt to Google’s changes. Many businesses turn to SEO agencies to help navigate this important marketing element, given the time-consuming nature of understanding and implementing … Continue reading
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Read This Before You Claim Your Google My Business Listing!
Posted on January 8, 2017 by
Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your … Continue reading
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Tips for Long Tail Keywords: Balance is Best
Posted on July 24, 2016 by
In my recent article on How Blogging Helps Your Site Rank, I touched briefly on different types of keywords, including long tail keywords. I’ll use this opportunity to discuss keywords in more depth and offer Roaring Pajamas’ view on the … Continue reading
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How to Build Quality Backlinks And Why They Matter
Posted on June 5, 2016 by
In my recent post on How Blogging Helps Your Site Rank, I referenced the importance of inbound links, also known as backlinks, for a site’s rank on a search engine results page (SERP). A key factor in the strategy for … Continue reading
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How Blogging Helps Your Site Rank
Posted on May 9, 2016 by
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading
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Does GooglePlus Really Help SEO?
Posted on March 21, 2016 by
Ever wonder about the benefit of GooglePlus? Should you add your business? How about following a business? Does GooglePlus help SEO? Should you post on GooglePlus or +1 a post? And, what’s GooglePlus’ viability as a social network or does … Continue reading
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How do Google Ads Impact Organic Search?
Posted on March 7, 2016 by
Why Maximizing Revenue is Bad for Google In a recent change to Google search results, Google Ads no longer appear on the right side of the search engine results page (SERP). Instead, Google now only shows ads at the top … Continue reading
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Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong
Posted on January 12, 2016 by
I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of … Continue reading
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5 Reasons Parallax Website Design Creates SEO Problems
Posted on August 9, 2015 by
One of the latest trends in web design is the use of parallax design. Parallax is a technique for creating a 3-dimensional experience on a webpage where the foreground and background move at different speeds as you scroll down the … Continue reading
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SEO for YouTube Videos to Improve Your Ranking on Google
Posted on December 21, 2014 by
Are you trying to figure out how to implement SEO practices for YouTube videos with little or no success? Perhaps, your videos found success by ranking well on YouTube, but are still a long way from showing up on page … Continue reading
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Holiday Gift Guide for Social Media Euphoria
Posted on December 5, 2014 by
The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are … Continue reading
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Strategic Video SEO Tips To Improve Your YouTube Ranking
Posted on November 7, 2014 by
Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of … Continue reading
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Halloween Search Marketing
Posted on October 21, 2014 by
If you are like me, you love to study keywords and search behavior. Ok, I am not so self-absorbed to assume you are like me, but please understand knowing how people search is what I love to do. Anyway, I … Continue reading
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Remove Toxic Links to Improve Your Website Ranking
Posted on August 13, 2014 by
The Google algorithm called “Hummingbird”, released in Summer 2013, is penalizing sites with “toxic links” pointing back to them by pushing them down the list of results. Is your site one of them? Why Are They a Problem? Google considers … Continue reading
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Content Marketing Techniques to Build Traffic Online
Posted on June 26, 2014 by
Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential … Continue reading
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Friday the 13th SEO Techniques for Good Luck
Posted on June 13, 2014 by
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In Western culture, many people think of Friday the 13th as a bad omen. Even a successful horror franchise is named after the most infamous date on the calendar. Though suspicions suggest the unlucky day tradition began with the death … Continue reading
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Holiday Search Marketing Campaigns
Posted on November 12, 2012 by
We are going into the holidays and if you are anything like me you know that you will need to buy cards and gifts for friends, associates and family. Those of us that work in the SEO field know that … Continue reading
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Why Care About Local Business Search?
Posted on July 26, 2012 by
Have you noticed the map and listing that shows up when searching for local products or services? A fairly recent change in the Google and Bing search engine results page has increased the importance of location-specific business listings. This change means that the search … Continue reading
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Five Ways Search Engine Marketers and Search Engine Optimizers are Different
Posted on January 16, 2012 by
People are often confused and often ask us the difference between a Search Engine Marketer (SEM) and a Search Engine Optimizer (SEO). We’re excited to include this post from guest blogger, David Rodnitzky. David is the CEO of PPC Associates … Continue reading
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Provence Tour Draws Record Traffic after Search Engine Optimization
Posted on January 6, 2012 by
Our client, Kit Golson at Chic Provence, hosted her 1st Annual Provence Tour in May, 2011. Kit is a talented and creative interior designer with a serious passion for all things Française. Last year, Kit approached us to help her … Continue reading
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Google Penalty – What to Do When Your Site Goes to Google Jail
Posted on March 9, 2011 by
Recently, Google placed a penalty on a client’s site. We were in the middle of a very large SEO project when we discovered the very few pages already released into Google’s main index were being removed. Yikes! We were placed in … Continue reading
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Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business. Instagram
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