The Roaring PJ Blog
SEO Tips and Tricks
How the Hreflang Tag Boosts Your International Site’s SEO
Correctly using the hreflang tag offers many benefits for SEO if you run a website with target audiences in multiple countries, languages or even dialects of a single language. For all its power, Google is still a machine and doesn’t know what it’s reading unless you properly identify your content. The Hreflang tag tells Google…
Should I Use Meta Keywords on My Website for SEO?
As an SEO agency, we are often asked about the use of meta keywords. Search engines and their algorithms change on a continual basis. Since our clients understand that search engine algorithms and search engine optimization rules change over time, they often pose the question, “Should I use meta keywords?” This blog is here to…
Why a Domain Redirect Could Enhance Your SEO Ranking — and How to Set One Up
“Domain redirect” is one of those phrases we find ourselves using often when speaking to our clients lately. Unfortunately, the reason we have this conversation is because domain redirects are the remedy to a common issue that can (and often does!) negatively affect a company’s SEO ranking. And all too often, our clients-and many businesses-have…
How to Make a Nofollow Link and When to Use It
Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth and evolution. SEO is a constantly changing landscape. (That’s why the Roaring Pajamas team and…
Choose the Right Money Keywords to Boost Your Bottom Line
Not all website traffic is created equal. Your business needs traffic-and keywords-that actually make you money. You need to know your money keywords. Money keywords are the keywords that not only drive potential customers directly to your site, they drive the right potential customers to your site-the customers who will pull out their credit card…
Start with Schema.org for a Better Search Engine Result
Have you heard of schema.org? You may not have before today, but it will quickly become one of your go-to sites-this website will positively change how potential customers find your content and will encourage them to click through from search engines more often. Want to know how? Let me explain. You don’t need to own…
Your Website Needs an XML Sitemap: Here’s Why and How to Set Yours Up
At Roaring Pajamas, an XML sitemap is one of the first items on our SEO audit checklist. Why? Because every website needs one-at least, every website needs one if they want to make it easy for search engine crawlers to find and index the right pages on their site. In this post, I explain exactly…
7 LinkedIn Search Tips to Help New Clients Find You
Can we talk about the power of LinkedIn when it comes to search? Because sometimes I feel like LinkedIn gets a bad rap—it doesn’t have the universal appeal of Facebook or the glitz and glam of Instagram; it’s not the cool kid on the block like Snapchat or the crafty mom like Pinterest. LinkedIn often…
Don’t Miss Our Top 6 SEO Tutorials!
We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, but it’s true! We are constantly asked questions such as: What is SEO? Is SEO…
What Do Fresh Content, Website Ranking and Traffic Have in Common?
You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO efforts and be found. You see, where you place your new material on your website…
Ask These Seven Questions Before Hiring an SEO Agency
Effective search engine optimization (SEO) requires you to stay updated on best practices and quickly adapt to Google’s changes. Many businesses turn to SEO agencies to help navigate this important marketing element, given the time-consuming nature of understanding and implementing proper and useful SEO. The best way to ensure effective and above-board SEO practices is…
Read This Before You Claim Your Google My Business Listing!
Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your strategy. Otherwise, you may end up with a Google-sized mess on your hands. A quick…