The Roaring PJ Blog
SEO Tips and Tricks
Tips for Long Tail Keywords: Balance is Best
In my recent article on How Blogging Helps Your Site Rank, I touched briefly on different types of keywords, including long tail keywords. I’ll use this opportunity to discuss keywords in more depth and offer Roaring Pajamas’ view on the ideal keyword optimization strategy. The fluidity of SEO and web optimization lends itself to different…
How to Build Quality Backlinks And Why They Matter
In my recent post on How Blogging Helps Your Site Rank, I referenced the importance of inbound links, also known as backlinks, for a site’s rank on a search engine results page (SERP). A key factor in the strategy for optimizing websites and driving relevant traffic to a site, the topic of building quality links…
How Blogging Helps Your Site Rank
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face value. A multitude of compelling answers to the “why blog?” question exist. Among others, a…
How do Google Ads Impact Organic Search?
Why Maximizing Revenue is Bad for Google In a recent change to Google search results, Google Ads no longer appear on the right side of the search engine results page (SERP). Instead, Google now only shows ads at the top and bottom of the page. As well, the search results page now includes up to…
Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong
I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of Palo Alto•Mid Peninsula, Inc. I have always admired Melanie’s drive and work ethic, and I’ve…
5 Reasons Parallax Website Design Creates SEO Problems
One of the latest trends in web design is the use of parallax design. Parallax is a technique for creating a 3-dimensional experience on a webpage where the foreground and background move at different speeds as you scroll down the page. This can be a very compelling way to highlight text and images using movement…
SEO for YouTube Videos to Improve Your Ranking on Google
Are you trying to figure out how to implement SEO practices for YouTube videos with little or no success? Perhaps, your videos found success by ranking well on YouTube, but are still a long way from showing up on page one on Google. The SEO strategy to increase your ranking for videos on Google and…
Holiday Gift Guide for Social Media Euphoria
The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are you just really unsure what to get the social media manager in your life? You…
Strategic Video SEO Tips To Improve Your YouTube Ranking
Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of others. How can you give your video an edge over the competition? The answer is…
Halloween Search Marketing
If you are like me, you love to study keywords and search behavior. Ok, I am not so self-absorbed to assume you are like me, but please understand knowing how people search is what I love to do. Anyway, I was poking around in the keyword planner and Google trends, something I sometimes do for…
Remove Toxic Links to Improve Your Website Ranking
The Google algorithm called “Hummingbird”, released in Summer 2013, is penalizing sites with “toxic links” pointing back to them by pushing them down the list of results. Is your site one of them? Why Are They a Problem? Google considers a link to your site a vote for you and your business. If your information is good…
Content Marketing Techniques to Build Traffic Online
Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential customer who wants to learn more about a product or service can go to your…
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