The Roaring PJ - A Social Media Blog

Social Media Articles

Using Facebook Messenger Bots to Connect with Customers

Posted on by Melanie Yunk

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The power of Facebook messenger bots in a brand’s marketing arsenal is valuable for connecting with customers and driving sales, but is often overlooked. Think about this – you hop onto an unfamiliar brand Facebook page. You are seeking information … Continue reading

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How to Properly Tag Other Brands on Social Media

Posted on by Melanie Yunk

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Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When … Continue reading

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6 Online Marketing Tips From Some of the Best Dads on the Internet

Posted on by Melanie Yunk

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We’re known for sharing online marketing tips on the Roaring Pajamas blog—but in celebration of Father’s Day, today we’re doing something a little different. We’re sharing tips inspired by some of the best dads on the internet! From motivational morning … Continue reading

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How to Come Up With Content Ideas that Connect With Your Audience

Posted on by Melanie Yunk

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Whether you’re sharing blog posts, Facebook updates, email newsletters or Instagram Stories, you’ve probably wondered how to consistently come up with great content ideas—and more of them! And that question makes sense: Content is what connects you to your audience … Continue reading

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Social Media Trends to Tap in 2018

Posted on by Melanie Yunk

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We’re only one month into 2018, but already the top social media trends of the year are clear. I’m not a psychic, of course—the social media landscape is constantly evolving, and I can’t predict what will come out on top. … Continue reading

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How to Use Facebook Stories to Market Your Business

Posted on by Melanie Yunk

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With Facebook recently rolling out its new Stories feature for brand Pages, businesses have a unique opportunity to learn how to use Facebook Stories and take advantage of this feature as a marketing tool while it’s still relatively new. Facebook … Continue reading

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7 LinkedIn Search Tips to Help New Clients Find You

Posted on by Melanie Yunk

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Can we talk about the power of LinkedIn when it comes to search? Because sometimes I feel like LinkedIn gets a bad rap—it doesn’t have the universal appeal of Facebook or the glitz and glam of Instagram; it’s not the … Continue reading

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Increase Sales Over the Holidays With Social Media

Posted on by Melanie Yunk

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Social media marketing campaigns become especially important during the holidays—there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s … Continue reading

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Roaring Pajamas’ Instagram Help Greatest Hits

Posted on by Melanie Yunk

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Over the last year or so, we’ve compiled a treasure trove of Instagram help articles. Since clients and friends regularly ask how to use Instagram, we thought we’d record this quick summary for easy access to our “Instagram Help Greatest … Continue reading

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How to Start a Social Media Trend: Do You Have What it Takes to Create the Next Unicorn Frappuccino?

Posted on by Melanie Yunk

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Remember the Unicorn Frappuccino craze that seemed to take over the world (or, at least the internet) a few months ago? The social media trend that had the masses clamoring for the sugar-laden and mildly nauseating neon drink? Maybe you … Continue reading

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8 LinkedIn for Business Strategies to Transform Your Marketing Efforts

Posted on by Melanie Yunk

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LinkedIn, the world’s largest professional network, has become one of the most valuable B2B marketing tools today. Have you harnessed LinkedIn for business? Do you know how to elevate your LinkedIn status? Follow along and learn how to use LinkedIn … Continue reading

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7 Tips to Zap Writer’s Block and Create Awesome Content

Posted on by Melanie Yunk

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As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading

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How Not To Be Annoying on Social Media

Posted on by Melanie Yunk

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We all have them, those social media pet peeves that just really irk us. For fun, our team compiled a list of how not to be annoying on social media. With each new addition to the list, we found ourselves nodding … Continue reading

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10 Tips to Increase Instagram Engagement

Posted on by Melanie Yunk

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With 300 million daily users, 95 million photos uploaded a day and 4.2 billion likes a day, there’s ample opportunity for Instagram engagement. These statistics come from Social Media Today and clearly demonstrate the tremendous reach and usage of Instagram. … Continue reading

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Instagram and Your Business: So Much More Than Just Selfies and Shelfies

Posted on by Melanie Yunk

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Recognizing the value of—and for—businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights … Continue reading

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Don’t Share THAT on Your Business Social Media Profiles!

Posted on by Melanie Yunk

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As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what … Continue reading

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What’s the Fuss About Influencer Marketing? Yet Another Spin on Reputation Management

Posted on by Melanie Yunk

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Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading

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How to Acquire Customer Reviews (Proactively and Legally!)

Posted on by Melanie Yunk

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Last year, we wrote about the importance of reputation management and online customer reviews, and – in particular – knowing what’s been written about you and your business online. We love this topic, as it is so important to businesses … Continue reading

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What do Social Media Strategy, Barbecue Sauce and LinkedIn Have in Common? It’s our Secret Sauce!

Posted on by Melanie Yunk

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Roaring Pajamas is participating in the LinkedIn #ProFinderContest with this post. Curious about the contest? Want to submit your own small business story? Here’s the 411: https://lnkd.in/SMB-Contest In January, Roaring Pajamas celebrated seven years as a social media and digital … Continue reading

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Update Your Status! Our Roundup of 5 Recent Social Media Updates

Posted on by Melanie Yunk

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Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes … Continue reading

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My Employer’s Snooping! A Social Media Policy Review

Posted on by Melanie Yunk

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Early in my social media career, when social media policies were just forming, I met people who were asked to give up their social network passwords during job interviews. I also encountered someone who was forced to share a social … Continue reading

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What’s Your Story, Instagram?

Posted on by Melanie Yunk

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Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that … Continue reading

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The ABC’s of Photo Credit Etiquette

Posted on by Melanie Yunk

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With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading

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Headed Out of the Office? Five Vacation Tips for Entrepreneurs

Posted on by Melanie Yunk

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As an entrepreneur, taking a vacation poses many challenges and questions. Will your business manage with you out of the office for a few days? Will customers and clients remain pleased? Can the business operate as normal? How will the … Continue reading

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How Blogging Helps Your Site Rank

Posted on by Kent Yunk

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We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading

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How to Use Periscope and Other Newfangled Video Platforms

Posted on by Melanie Yunk

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When The Buggles song “Video Killed the Radio Star” launched MTV in 1981, who knew that generation would now be wondering how to use Periscope and the other new video platforms of today. Just as the original song has been … Continue reading

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Can You Survive Instagram’s Updates and Other Social Media Changes?

Posted on by Melanie Yunk

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Just when we thought we found the perfect social network, shift happened; Instagram announced updates and social media marketers everywhere began worrying like Chicken Little. With the coming addition of an Instagram algorithm to determine the content order in a … Continue reading

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Does GooglePlus Really Help SEO?

Posted on by Melanie Yunk

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Ever wonder about the benefit of GooglePlus? Should you add your business? How about following a business? Does GooglePlus help SEO? Should you post on GooglePlus or +1 a post? And, what’s GooglePlus’ viability as a social network or does … Continue reading

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Improve Your Instagram for Business with These 7 Tips and Tricks

Posted on by Melanie Yunk

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Earlier this year, I wrote of new year’s resolutions for social media, where we recommended using more images and expanding to new platforms. Using Instagram for business provides the opportunity to achieve both of these resolutions, as well as the … Continue reading

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The Roaring Tip Sheet: Live Streaming with Facebook Live

Posted on by Melanie Yunk

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While live streaming isn’t new, the advent of applications such as Periscope and Meerkat brought it to the forefront of marketing and social media in the last year. Not to be outdone, Facebook announced Facebook Live, their version of a live streaming … Continue reading

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Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong

Posted on by Wendy Garrish

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I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of … Continue reading

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Illuminating the Dark Data of Social Media Metrics

Posted on by Kent Yunk

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Understanding the Social Media Marketing Metrics Blind Spot – Part 2 In part one of this two-part series on the blind spot in social media metrics, we discussed dark social – the social sharing of content that occurs outside of … Continue reading

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Understanding the Social Media Marketing Metrics Blind Spot, Part 1

Posted on by Kent Yunk

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There’s an old saying, “we know 50% of our marketing works, we just don’t know which 50%,” that makes marketing metrics experts shudder. And rightly so. Measuring marketing is critical to a business and with basic, readily available tools one … Continue reading

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Emoji Marketing: Major Mojo or Total No-Go?

Posted on by Melanie Yunk

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The use of emoji – small characters used to express emotions digitally – exploded this year, far beyond just smiley faces and hearts from tweens and teens. In fact, emoji marketing is now one of many marketing tactics deployed by … Continue reading

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The Roaring Tip Sheet: Cyber Monday Marketing and Beyond

Posted on by Melanie Yunk

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The holiday shopping season arrives in a few short weeks and retailers everywhere are shoring up Black Friday and Cyber Monday marketing to maximize revenue during the last two months of the year. The last weekend of November has recently … Continue reading

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5(+)1 Reasons to Read 51 Content Marketing Hacks Right Now

Posted on by Melanie Yunk

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Earlier this year, one of our favorite content marketing experts, Scott Aughtmon, published the book 51 Content Marketing Hacks. For both professional and occasional content marketers alike, this book is a quick but insightful read about best practices to help … Continue reading

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5 Hashtag Rules – A Guide For Social Media Posts

Posted on by Melanie Yunk

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Social media strategists know using hashtags offers advantages in branding their message and widening conversations. Following hashtag rules makes it easier to master the learning curve and take advantage of what a well-written hashtag can offer. Cleverly devised hashtags may … Continue reading

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Amazon Prime Day – Bad Press or “Even Bad Press is Good Press?”

Posted on by Melanie Yunk

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After watching the train wreck that was Amazon’s 20th Anniversary Celebration or Prime Day, I had to write this blog post. All day, we kept our eye on the deals as they were unveiled and at the same time, all … Continue reading

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Why Twitter Lists Increase Efficiency for Businesses

Posted on by Melanie Yunk

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It’s no secret Twitter offers vast opportunities to increase engagement and generate leads for business owners. In 140 characters or less, business owners reach current and prospective customers in a personal way, leading to increased sales and ongoing conversations invaluable … Continue reading

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Hire a Social Media Strategist not the Neighbor’s Kid Down the Street

Posted on by Melanie Yunk

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Teens and recent college graduates spend an extraordinary amount of time on social media, so logically you should hire one as your new social media strategist. After all, they are already spending the majority of their time on Instagram, Facebook … Continue reading

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Valentine’s Day Greetings For Your Favorite Social Media Fan

Posted on by Melanie Yunk

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Happy Valentine’s Day from Roaring Pajamas! We have a special gift for the social media fan in your life: Social Media Valentine’s Day greetings! Enjoy and feel free to share across all you social media networks.   Share in the comments … Continue reading

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Business Facebook Page Predictions and Facebook Recommendations for 2015

Posted on by Melanie Yunk

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Your business Facebook page is one of your most valuable marketing assets. But the game changes quickly, forcing you to change along with it. This list of Facebook predictions and accompanying recommendations will help you up your online game in … Continue reading

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Holiday Gift Guide for Social Media Euphoria

Posted on by Melanie Yunk

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The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are … Continue reading

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Strategic Video SEO Tips To Improve Your YouTube Ranking

Posted on by Melanie Yunk

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Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of … Continue reading

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5 Words Not to Use – My College Professor’s Grammar Pet Peeves

Posted on by Melanie Yunk

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In my college English class, our instructor adamantly exclaimed she absolutely despised a certain set of words. She claimed any sentence, paragraph, letter, document or book would be better read without these grammar pet peeves. I wish I could remember … Continue reading

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5 Tips to Build a Better LinkedIn Company Page

Posted on by Melanie Yunk

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Creating a LinkedIn company page is an excellent start, but it’s not enough. To gain followers and generate leads on your company page, you will need to use the right online marketing strategies. These strategies are similar to strategies for … Continue reading

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Respond to Favorited Tweets to Encourage Twitter Engagement

Posted on by Melanie Yunk

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With new technology comes new acronyms, names and buzzwords. For Twitter, many newly coined words and terms emerged over the years; ‘favorited tweets’ is one of them. You gain favorites on Twitter anytime someone clicks the little star button under … Continue reading

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2 New Facebook Tools You Need to Know About

Posted on by Melanie Yunk

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If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s … Continue reading

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Invisible on Social Media Platforms? Get Strategic and Get Seen

Posted on by Melanie Yunk

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If your strategic marketing plan doesn’t include a strong presence on social media platforms, then you are missing a major opportunity for prospective clients to learn about your brand. After all, what’s the point of creating the best product or … Continue reading

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Video Sharing: an Essential Part of Any Social Media Strategy

Posted on by Melanie Yunk

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Social media is more than just an outlet for text and photos. Video sharing is quickly becoming one of the most important features on the social media scene. If you’re not using videos as part of your social media strategy, … Continue reading

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Facebook Pages to Watch: How to Keep an Eye on the Competition

Posted on by Melanie Yunk

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If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the … Continue reading

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Summer Solstice is a Time to Connect

Posted on by Melanie Yunk

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Many cultures around the world use the summer solstice as a time to give thanks for all the good things they have and to celebrate the abundances that life has provided. It is also a time to realign with nature … Continue reading

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Why a Social Media Editorial Calendar Makes Updates Simpler

Posted on by Melanie Yunk

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Do you use an editorial calendar to help manage your social media posts, tweets and blog posts? If not, you’re probably spending too much time managing these activities. With a little planning and the completion and ongoing maintenance of an … Continue reading

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Roaring Pajamas Gets Cozy at BlogWorld

Posted on by Melanie Yunk

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At BlogWorld 2011, we spent 3 crazy days listening to keynotes and various sessions in a diverse set of tracks. Here are our top 10 favorite things about BlogWorld 2011: Jim Farley, CMO, Ford Motor Company rocks. His keynote session … Continue reading

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How Social Media is Like Gourmet Food

Posted on by Melanie Yunk

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People often ask me why I transitioned from gourmet food manufacturing to social media consulting. I thought the similarities between the two were obvious, but evidently not. So, below are 5 ways that Social Media is like Gourmet Food: Social … Continue reading

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San Carlos Celebrates Social Media Day 2011 with a Treasure Hunt

Posted on by Melanie Yunk

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On Thursday, June 30, San Carlans participated in the City’s first ever celebration of Social Media Day. The event included a Meetup and Treasure Hunt that led participants through downtown during the City’s weekly Farmers’ Market, Hot Harvest Nights. Social … Continue reading

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Social Media Strategy: 5 Steps to Success

Posted on by Melanie Yunk

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A social media strategy helps you focus your activities online and guides you to a successful campaign. The beginning of the year is a great time to reorganize yourself and your business, and it’s a perfect time to create a … Continue reading

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Tweet? Post? Accept Friend Request? Help!

Posted on by Melanie Yunk

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If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know … Continue reading

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