The Roaring PJ - A Social Media Blog
The Roaring PJ - A Social Media Blog
Posted on October 1, 2019 by
Managing social media isn’t all fun and games and memes. You’re almost guaranteed to run into negative comments. If you’re lucky, you’ll rarely have to tangle with these thorny customers. But for most social media managers, running damage control is … Continue reading
Posted on July 17, 2019 by
Whether you’re a digital native or internet-illiterate, there are social media tools you can use to help you promote your business online and engage with your audience. The truth is social media isn’t going anywhere. While social media use in … Continue reading
Posted on January 24, 2019 by
You want to know the social media trends 2019 – and for good reason. After all, you know that social media is critical to almost all brands’ marketing and overall success. Because social media is ever-changing, staying “in the know” … Continue reading
Posted on August 13, 2018 by
The power of Facebook messenger bots in a brand’s marketing arsenal is valuable for connecting with customers and driving sales, but is often overlooked. Think about this – you hop onto an unfamiliar brand Facebook page. You are seeking information … Continue reading
Posted on July 20, 2018 by
Do you know how to tag other brands on social media? Do you know that you should tag other brands? The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When … Continue reading
Posted on June 17, 2018 by
We’re known for sharing online marketing tips on the Roaring Pajamas blog—but in celebration of Father’s Day, today we’re doing something a little different. We’re sharing tips inspired by some of the best dads on the internet! From motivational morning … Continue reading
Posted on May 6, 2018 by
Whether you’re sharing blog posts, Facebook updates, email newsletters or Instagram Stories, you’ve probably wondered how to consistently come up with great content ideas—and more of them! And that question makes sense: Content is what connects you to your audience … Continue reading
Posted on January 30, 2018 by
We’re only one month into 2018, but already the top social media trends of the year are clear. I’m not a psychic, of course—the social media landscape is constantly evolving, and I can’t predict what will come out on top. … Continue reading
Posted on December 3, 2017 by
With Facebook recently rolling out its new Stories feature for brand Pages, businesses have a unique opportunity to learn how to use Facebook Stories and take advantage of this feature as a marketing tool while it’s still relatively new. Facebook … Continue reading
Posted on November 5, 2017 by
Can we talk about the power of LinkedIn when it comes to search? Because sometimes I feel like LinkedIn gets a bad rap—it doesn’t have the universal appeal of Facebook or the glitz and glam of Instagram; it’s not the … Continue reading
Posted on September 24, 2017 by
Social media marketing campaigns become especially important during the holidays—there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s … Continue reading
Posted on August 13, 2017 by
Over the last year or so, we’ve compiled a treasure trove of Instagram help articles. Since clients and friends regularly ask how to use Instagram, we thought we’d record this quick summary for easy access to our “Instagram Help Greatest … Continue reading
Posted on July 23, 2017 by
Remember the Unicorn Frappuccino craze that seemed to take over the world (or, at least the internet) a few months ago? The social media trend that had the masses clamoring for the sugar-laden and mildly nauseating neon drink? Maybe you … Continue reading
Posted on June 26, 2017 by
LinkedIn, the world’s largest professional network, has become one of the most valuable B2B marketing tools today. Have you harnessed LinkedIn for business? Do you know how to elevate your LinkedIn status? Follow along and learn how to use LinkedIn … Continue reading
Posted on June 11, 2017 by
As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading
Posted on May 29, 2017 by
We all have them, those social media pet peeves that just really irk us. For fun, our team compiled a list of how not to be annoying on social media. With each new addition to the list, we found ourselves nodding … Continue reading
Posted on May 14, 2017 by
With 300 million daily users, 95 million photos uploaded a day and 4.2 billion likes a day, there’s ample opportunity for Instagram engagement. These statistics come from Social Media Today and clearly demonstrate the tremendous reach and usage of Instagram. … Continue reading
Posted on April 9, 2017 by
Recognizing the value of—and for—businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights … Continue reading
Posted on March 26, 2017 by
As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what … Continue reading
Posted on February 26, 2017 by
Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading
Posted on January 22, 2017 by
Last year, we wrote about the importance of reputation management and online customer reviews, and – in particular – knowing what’s been written about you and your business online. We love this topic, as it is so important to businesses … Continue reading
Posted on November 14, 2016 by
Roaring Pajamas is participating in the LinkedIn #ProFinderContest with this post. Curious about the contest? Want to submit your own small business story? Here’s the 411: https://lnkd.in/SMB-Contest In January, Roaring Pajamas celebrated seven years as a social media and digital … Continue reading
Posted on October 18, 2016 by
Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes … Continue reading
Posted on September 25, 2016 by
Early in my social media career, when social media policies were just forming, I met people who were asked to give up their social network passwords during job interviews. I also encountered someone who was forced to share a social … Continue reading
Posted on September 11, 2016 by
Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that … Continue reading
Posted on August 22, 2016 by
With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading
Posted on July 10, 2016 by
As an entrepreneur, taking a vacation poses many challenges and questions. Will your business manage with you out of the office for a few days? Will customers and clients remain pleased? Can the business operate as normal? How will the … Continue reading
Posted on May 9, 2016 by
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading
Posted on April 24, 2016 by
When The Buggles song “Video Killed the Radio Star” launched MTV in 1981, who knew that generation would now be wondering how to use Periscope and the other new video platforms of today. Just as the original song has been … Continue reading
Posted on April 11, 2016 by
Just when we thought we found the perfect social network, shift happened; Instagram announced updates and social media marketers everywhere began worrying like Chicken Little. With the coming addition of an Instagram algorithm to determine the content order in a … Continue reading
Posted on March 21, 2016 by
Ever wonder about the benefit of GooglePlus? Should you add your business? How about following a business? Does GooglePlus help SEO? Should you post on GooglePlus or +1 a post? And, what’s GooglePlus’ viability as a social network or does … Continue reading
Posted on February 23, 2016 by
Earlier this year, I wrote of new year’s resolutions for social media, where we recommended using more images and expanding to new platforms. Using Instagram for business provides the opportunity to achieve both of these resolutions, as well as the … Continue reading
Posted on February 8, 2016 by
While live streaming isn’t new, the advent of applications such as Periscope and Meerkat brought it to the forefront of marketing and social media in the last year. Not to be outdone, Facebook announced Facebook Live, their version of a live streaming … Continue reading
Posted on January 12, 2016 by
I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of … Continue reading
Posted on December 21, 2015 by
Understanding the Social Media Marketing Metrics Blind Spot – Part 2 In part one of this two-part series on the blind spot in social media metrics, we discussed dark social – the social sharing of content that occurs outside of … Continue reading
Posted on December 7, 2015 by
There’s an old saying, “we know 50% of our marketing works, we just don’t know which 50%,” that makes marketing metrics experts shudder. And rightly so. Measuring marketing is critical to a business and with basic, readily available tools one … Continue reading
Posted on November 8, 2015 by
The use of emoji – small characters used to express emotions digitally – exploded this year, far beyond just smiley faces and hearts from tweens and teens. In fact, emoji marketing is now one of many marketing tactics deployed by … Continue reading
Posted on October 28, 2015 by
The holiday shopping season arrives in a few short weeks and retailers everywhere are shoring up Black Friday and Cyber Monday marketing to maximize revenue during the last two months of the year. The last weekend of November has recently … Continue reading
Posted on September 30, 2015 by
Earlier this year, one of our favorite content marketing experts, Scott Aughtmon, published the book 51 Content Marketing Hacks. For both professional and occasional content marketers alike, this book is a quick but insightful read about best practices to help … Continue reading
Posted on September 4, 2015 by
Social media strategists know using hashtags offers advantages in branding their message and widening conversations. Following hashtag rules makes it easier to master the learning curve and take advantage of what a well-written hashtag can offer. Cleverly devised hashtags may … Continue reading
Posted on July 16, 2015 by
After watching the train wreck that was Amazon’s 20th Anniversary Celebration or Prime Day, I had to write this blog post. All day, we kept our eye on the deals as they were unveiled and at the same time, all … Continue reading
Posted on June 12, 2015 by
It’s no secret Twitter offers vast opportunities to increase engagement and generate leads for business owners. In 140 characters or less, business owners reach current and prospective customers in a personal way, leading to increased sales and ongoing conversations invaluable … Continue reading
Posted on May 22, 2015 by
Teens and recent college graduates spend an extraordinary amount of time on social media, so logically you should hire one as your new social media strategist. After all, they are already spending the majority of their time on Instagram, Facebook … Continue reading
Posted on February 13, 2015 by
Happy Valentine’s Day from Roaring Pajamas! We have a special gift for the social media fan in your life: Social Media Valentine’s Day greetings! Enjoy and feel free to share across all you social media networks. Share in the comments … Continue reading
Posted on January 9, 2015 by
Your business Facebook page is one of your most valuable marketing assets. But the game changes quickly, forcing you to change along with it. This list of Facebook predictions and accompanying recommendations will help you up your online game in … Continue reading
Posted on December 5, 2014 by
The holidays are almost here and Santa is making his lists and checking them twice. Holiday gift guides are cropping up everywhere full of ideas for everyone on your shopping list. Have you made out your wish list or are … Continue reading
Posted on November 7, 2014 by
Following a video SEO strategy can boost your YouTube ranking and increase your chances of reaching your target audience. With 100 hours of videos uploaded every minute, each video you post is instantly competing with hundreds or even thousands of … Continue reading
Posted on October 9, 2014 by
In my college English class, our instructor adamantly exclaimed she absolutely despised a certain set of words. She claimed any sentence, paragraph, letter, document or book would be better read without these grammar pet peeves. I wish I could remember … Continue reading
Posted on September 24, 2014 by
Creating a LinkedIn company page is an excellent start, but it’s not enough. To gain followers and generate leads on your company page, you will need to use the right online marketing strategies. These strategies are similar to strategies for … Continue reading
Posted on September 11, 2014 by
With new technology comes new acronyms, names and buzzwords. For Twitter, many newly coined words and terms emerged over the years; ‘favorited tweets’ is one of them. You gain favorites on Twitter anytime someone clicks the little star button under … Continue reading
Posted on August 1, 2014 by
If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s … Continue reading
Posted on July 25, 2014 by
If your strategic marketing plan doesn’t include a strong presence on social media platforms, then you are missing a major opportunity for prospective clients to learn about your brand. After all, what’s the point of creating the best product or … Continue reading
Posted on July 18, 2014 by
Social media is more than just an outlet for text and photos. Video sharing is quickly becoming one of the most important features on the social media scene. If you’re not using videos as part of your social media strategy, … Continue reading
Posted on July 11, 2014 by
If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the … Continue reading
Posted on June 20, 2014 by
Many cultures around the world use the summer solstice as a time to give thanks for all the good things they have and to celebrate the abundances that life has provided. It is also a time to realign with nature … Continue reading
Posted on September 12, 2012 by
Do you use an editorial calendar to help manage your social media posts, tweets and blog posts? If not, you’re probably spending too much time managing these activities. With a little planning and the completion and ongoing maintenance of an … Continue reading
Posted on November 8, 2011 by
At BlogWorld 2011, we spent 3 crazy days listening to keynotes and various sessions in a diverse set of tracks. Here are our top 10 favorite things about BlogWorld 2011: Jim Farley, CMO, Ford Motor Company rocks. His keynote session … Continue reading
Posted on October 3, 2011 by
People often ask me why I transitioned from gourmet food manufacturing to social media consulting. I thought the similarities between the two were obvious, but evidently not. So, below are 5 ways that Social Media is like Gourmet Food: Social … Continue reading
Posted on July 5, 2011 by
On Thursday, June 30, San Carlans participated in the City’s first ever celebration of Social Media Day. The event included a Meetup and Treasure Hunt that led participants through downtown during the City’s weekly Farmers’ Market, Hot Harvest Nights. Social … Continue reading
Posted on February 4, 2011 by
A social media strategy helps you focus your activities online and guides you to a successful campaign. The beginning of the year is a great time to reorganize yourself and your business, and it’s a perfect time to create a … Continue reading
Posted on January 11, 2011 by
If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know … Continue reading
Founder Melanie Yunk cooks up the perfect recipe for building customer engagement using her fresh take on digital marketing strategies as the key ingredient. Melanie launched Yunk Consulting in January 2009 and began creating social marketing campaigns and optimizing sites for clients. Today, Melanie’s successful business grows under the Roaring Pajamas name. As social media and search engine optimization change rapidly, Melanie and her team are available to provide creative digital solutions for your business.