The Roaring PJ - A Social Media Blog

Web, Social Media and SEO Analytics

How the Hreflang Tag Boosts Your International Site’s SEO

Posted on by Melanie Yunk

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Correctly using the hreflang tag offers many benefits for SEO if you run a website with target audiences in multiple countries, languages or even dialects of a single language. For all its power, Google is still a machine and doesn’t … Continue reading

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Should I Use Meta Keywords on My Website for SEO?

Posted on by Melanie Yunk

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As an SEO agency, we are often asked about the use of meta keywords. Search engines and their algorithms change on a continual basis. Since our clients understand that search engine algorithms and search engine optimization rules change over time, … Continue reading

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What’s the Future of Social Media? Social Media Trends 2019

Posted on by Melanie Yunk

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You want to know the social media trends 2019 – and for good reason. After all, you know that social media is critical to almost all brands’ marketing and overall success. Because social media is ever-changing, staying “in the know” … Continue reading

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What Do Fresh Content, Website Ranking and Traffic Have in Common?

Posted on by Melanie Yunk

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You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO … Continue reading

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Read This Before You Claim Your Google My Business Listing!

Posted on by Melanie Yunk

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Establishing Google tools for a business seems simple, but this task actually requires significant thought. Before you claim your Google My Business listing, or pretty much any other Google tool for your business, read this and carefully plan out your … Continue reading

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Illuminating the Dark Data of Social Media Metrics

Posted on by Kent Yunk

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Understanding the Social Media Marketing Metrics Blind Spot – Part 2 In part one of this two-part series on the blind spot in social media metrics, we discussed dark social – the social sharing of content that occurs outside of … Continue reading

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Understanding the Social Media Marketing Metrics Blind Spot, Part 1

Posted on by Kent Yunk

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There’s an old saying, “we know 50% of our marketing works, we just don’t know which 50%,” that makes marketing metrics experts shudder. And rightly so. Measuring marketing is critical to a business and with basic, readily available tools one … Continue reading

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