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Content Marketing Techniques to Build Traffic Online

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Content Marketing

By Kent Yunk | June 26, 2014

Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential customer who wants to learn more about a product or service can go to your website, where they will perceive you as an expert because of the information they find there. After they decide to purchase that product or service, they will be much more likely to purchase it from you because you have gained their trust and they are already on your website. Two ways to use content marketing to build traffic are to establish a blog and to answer your audience’s questions.

Create a blog.

Companies who try to pack too much information in a small space on their website create clutter that customers must sift through. It can be beneficial to add a blogging page to your site for content marketing. Regularly post articles that contain valuable information about products or services related to your company. Establish yourself as the friendly expert who wants to help anyone who comes to your site. This can raise your rank in online searches and it may keep visitors on your website longer.

Answer your audiences’ questions.

Content marketing ideas are nearly endless when you concentrate on answering any questions you receive. Write educational articles that explain common misconceptions. For even better traffic, allow visitors to ask you questions. Many visitors will appreciate the attention and you may receive a steady list of questions to answer with new blog postings. If one person has a certain question, then many people are likely to have the same question. You can also visit websites that specialize in questions and answers; give your expert answers along with a link to a blog about the topic on your website. This will help boost your search engine rankings.

Content marketing ideas such as adding a blog to your website, including a comprehensive FAQ section to answer relevant questions, can make your company website an asset to potential customers. As people find your blog and learn to trust you, your traffic can skyrocket. We have worked with several companies who have seen as much as 3x the traffic due to regular blogging. When people appreciate the information you give, they may post your link on their own websites, which markets your company to their friends and associates.

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