The Roaring PJ - A Social Media Blog

Content Marketing and Blogging

Unique and Actionable Writing Tips to Improve Your Blog Posts

Posted on by Melanie Yunk

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Learning how to blog successfully can be intimidating, especially if you don’t consider yourself a writer. Don’t worry—we have the writing tips you need! Because when you have a business, blogging is important: blogging builds your credibility, feeds your SEO … Continue reading

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Don’t Miss Our Top 6 SEO Tutorials!

Posted on by Melanie Yunk

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We invest tons of time in understanding and excelling in search optimization. And, we’ve written lots of SEO tutorials on our blog. We do it because it’s our business, but it’s also our passion. I know, it sounds super geeky, … Continue reading

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7 Tips to Zap Writer’s Block and Create Awesome Content

Posted on by Melanie Yunk

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As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading

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What Do Fresh Content, Website Ranking and Traffic Have in Common?

Posted on by Melanie Yunk

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You’re feeling accomplished having updated your FAQ, started a blog or written an awesome case study. But, where do you put that content? Let’s strategically consider website ranking and the best place to add new content to impact your SEO … Continue reading

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The ABC’s of Photo Credit Etiquette

Posted on by Melanie Yunk

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With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading

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How Marketing Personas Improve Search Marketing Strategy

Posted on by Kent Yunk

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Marketers often create marketing personas, fictitious profiles of their target consumers, to build marketing strategies. The marketer identifies traits and characteristics of that target consumer and tailors marketing efforts specifically for that persona. Similarly, in search marketing, we create personas … Continue reading

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How Blogging Helps Your Site Rank

Posted on by Kent Yunk

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We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face … Continue reading

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5(+)1 Reasons to Read 51 Content Marketing Hacks Right Now

Posted on by Melanie Yunk

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Earlier this year, one of our favorite content marketing experts, Scott Aughtmon, published the book 51 Content Marketing Hacks. For both professional and occasional content marketers alike, this book is a quick but insightful read about best practices to help … Continue reading

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Content Marketing Techniques to Build Traffic Online

Posted on by Kent Yunk

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Whether your website is new or old, content marketing ideas can build traffic. Content marketing focuses on bringing new people to your website by supplying valuable information about products or services that you sell. The theory is that a potential … Continue reading

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Roaring Pajamas Gets Cozy at BlogWorld

Posted on by Melanie Yunk

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At BlogWorld 2011, we spent 3 crazy days listening to keynotes and various sessions in a diverse set of tracks. Here are our top 10 favorite things about BlogWorld 2011: Jim Farley, CMO, Ford Motor Company rocks. His keynote session … Continue reading

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