SOCIAL MEDIA CASE STUDY

Holiday Ice Rinks

Willy Bietak Productions operates some of the most successful ice rinks in the U.S. Roaring Pajamas had the opportunity to develop the social media strategy for three holiday ice rinks. We also successfully managed all social media activities for the 2018-2019 holiday season. This case study displays the challenges and results of our work.

Project Goals

Sell tickets and build attendance
Elevate the social media experience for three holiday ice rinks
Build audience (followers) and engage with and exchange content with attendees
Manage the rinks' online reputation in a timely and effective manner
Maintain the existing ice rinks' brands and generate brand recognition for the new ice rink
Promote sponsors and events at the rinks and local activities

Project Challenges

Delays in opening day for the new rink

Growing a brand-new customer base for a new rink

Closures for wildfire smoke and rain

Frequent changes in sponsorships

Late addition of new events and cancelled events

Managing the high volume of engagement and information

Integrating with a team that had been in place for 11 years

Our Process

We focused on 4 key areas:

Build Social Media Strategy for all three Rinks
Add-on and improve the current Social Media Platforms (Facebook, Instagram and Twitter) for the two existing Rinks
Create new Social Media Profiles (Facebook, Instagram and Twitter) for the new Rink
Sell tickets and build attendance