SOCIAL MEDIA CASE STUDY
Holiday Ice Rinks


Willy Bietak Productions operates some of the most successful ice rinks in the U.S. Roaring Pajamas had the opportunity to develop the social media strategy for three holiday ice rinks. We also successfully managed all social media activities for the 2018-2019 holiday season. This case study displays the challenges and results of our work.

Project Goals
- Sell tickets and build attendance
- Elevate the social media experience for three holiday ice rinks
- Build audience (followers) and engage with and exchange content with attendees
- Manage the rinks' online reputation in a timely and effective manner
- Maintain the existing ice rinks' brands and generate brand recognition for the new ice rink
- Promote sponsors and events at the rinks and local activities

Project Challenges

Our Process
We focused on 4 key areas:
- Build Social Media Strategy for all three Rinks
- Add-on and improve the current Social Media Platforms (Facebook, Instagram and Twitter) for the two existing Rinks
- Create new Social Media Profiles (Facebook, Instagram and Twitter) for the new Rink
- Sell tickets and build attendance


Safeway Holiday Ice Rink In Union Square
Presented by Alaska Airlines
October 1, 2018 - January 21, 2019 Results




Website Traffic Results


Bai Holiday Ice Rink
In Pershing Square
October 1, 2018 - January 21, 2019 Results




Website Traffic Results


Winter Park at Civic Center
October 15, 2018 - January 6, 2019 Results




Website Traffic Results


Summary of Results
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