Marketing Case Study – Big Acres Gourmet Foods

Case Study #3: Big Acres Gourmet Foods (BigAcres.com)

Big Acres Gourmet Foods, a small gourmet foods manufacturer, wished to increase search traffic to shopping cart and generate targeted wholesale leads. The site had unstructured title tags, the headings were tagged as H2s instead of H1s, missing meta descriptions and inadequate keywords.

To give the client a competitive edge against a market full of gourmet sauces, dry rubs, kitchen gadgets and recipes, Roaring Pajamas suggested they optimize the site for keywords targeted to products, awards, events and recipes.

The result? Search traffic increased 30 percent within the first year and now it is 37 percent higher. We successfully optimized 30 corporate and 33 recipe pages for 71 terms. We are proud to say that 21 phrases on BigAcres.com rank in positions one to five on the first page of Google, three phrases rank in positions six to ten on the first page of Google and eight phrases rank in positions 11 to 30 on Google.