Case Study

Reputation

This project involved organizing the newly formed B2B website for Reputation after splitting from its consumer-oriented website. Roaring Pajamas assisted with audits, on-page SEO, architecture development and more. This case study outlines the client’s stated goals, our approach and the results of our winning efforts.

Challenges

Corporation split into two entities - one serving small business/individuals and one serving enterprise clients

Enterprise division spun off into new website (Reputation.com) and lost traffic in the process

Goals

Attract targeted clients from enterprise companies

Increase targeted organic search traffic

What We Did

Our process focused on 4 key areas:

SEO Audit
- Domain and page redirects
- Adjustments to robots.txt file
- Infrastructure tactics
On-page optimization: On-Page optimization and content updates
Off-page optimization: in-bound linking and toxic link removal
SEO training for editors and other staff

Other Activities

Edit robots.txt file to include all pages (remove "exclude /")

Move home page from subfolder to main domain (lent to www.reputation.com)

Optimize all main pages on site, along with most blog posts.

Recommended move from Uberflip to main site (from resources.reputation.com to www.reputation.com/resources)

Overall Organic Traffic Results

Segmented Organic Traffic Results

External Link Performance

Summary of Results

Organic Traffic Increases (all traffic minus 50% branded traffic):

Overall organic traffic 51%

Segmented organic traffic 69% & 72%

Overall organic resources traffic 72%

Segmented organic resources traffic 64% & 46%

Segments = returning visitors and non-bounced sessions
Conversion data was not available to Roaring Pajamas

Increased keyword ranking:

148 keywords placed on main and blog pages:

42% rank on 1^st 5 pages of Google

10% rank on page 1

45% rank for the first time

External Backlinks: 630,199
Referring Domains: 6,184

*Conversion data was not available to Roaring Pajamas