Case Study
Reputation

This project involved organizing the newly formed B2B website for Reputation after splitting from its consumer-oriented website. Roaring Pajamas assisted with audits, on-page SEO, architecture development and more. This case study outlines the client’s stated goals, our approach and the results of our winning efforts.
Challenges
Goals
What We Did
Our process focused on 4 key areas:
- SEO Audit
- Domain and page redirects
- Adjustments to robots.txt file
- Infrastructure tactics
- On-page optimization: On-Page optimization and content updates
- Off-page optimization: in-bound linking and toxic link removal
- SEO training for editors and other staff
Other Activities
Overall Organic Traffic Results

Segmented Organic Traffic Results

External Link Performance


Summary of Results
Organic Traffic Increases (all traffic minus 50% branded traffic):
Segments = returning visitors and non-bounced sessions
Conversion data was not available to Roaring Pajamas
Increased keyword ranking:
148 keywords placed on main and blog pages:
External Backlinks: 630,199
Referring Domains: 6,184
*Conversion data was not available to Roaring Pajamas
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