Social Media Case Study

Redi Shade Simple Fit

In this social media case study, Redi Shade significantly increased awareness of its breakthrough new Simple Fit custom shade through a coordinated blog marketing, SEO and social media campaign. Bloggers from several categories were recruited to review Simple Fit and hold a giveaway for a free shade.

Readers and followers viewed pages of Simple Fit reviews or contests over 100,000 times.

Summary of Results

Optimized brand page because it wasn’t showing up anywhere on Google.

Built links to the page via a blog campaign where bloggers reviewed the product and linked back to the page.

Result: Within three weeks, the page moved from nowhere to positions #3 and #4!