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In this social media case study, Redi Shade significantly increased awareness of its breakthrough new Simple Fit custom shade through a coordinated blog marketing, SEO and social media campaign. Bloggers from several categories were recruited to review Simple Fit and hold a giveaway for a free shade.
Simple Fit now is consistently ranking in the #3 or 4 position on page 1 of Google. Readers and followers viewed pages of Simple Fit reviews or contests over 100,000 times.