Roaring Pajamas Makes Off-Page SEO Clear

You know your website’s SEO is important to the future of your business. That means you need a working knowledge of the Three Pillars of SEO: site infrastructure, on-page SEO and off-page SEO.

Of the three, perhaps off-page SEO can be the most confusing. You can’t control when another website links to yours, right?

While link building is an important factor in off-page SEO, it’s not the only important activity. You need an experienced SEO agency with the knowledge and expertise to get it right – like Roaring Pajamas!

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What Is Off-Page SEO?

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Off-page SEO describes the promotion of your website or web page through other websites, blogs and social media. Off-page SEO is exactly that – off your page. You want other people or organizations referring potential clients to you.

If Google or Bing trusts the site linking to yours, the search engine may give your site a few bonus points as being reliable and informative.

The most important effort in link building is to acquire links from your trusted partners, clients, associations and other websites where you have a relationship and are able to request links.

Links from business directories like Yelp, Google Business Directory or industry-related directories are also valued highly by search engines.

A way to encourage link building to your site is to write guest posts for another organization’s high-quality blog or well-known news site. In your bio or byline on the guest post, you can incorporate a link to your site.

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Use Your Social Media Platforms

Another way to build effective off-page SEO is to promote your organization through posts on the many social media platforms available.

How many times have you scrolled through Facebook when you see a comment or a post by a competitor promoting a product or service? You can do the same thing with posts about your organization with a link back to your website.

Links to your website from your company’s social media profiles may not increase ranking factors; however, Google uses these links to validate the authenticity of a website.

Often, external links to a website include incorrect links. For example, a link may be insecure (http) instead of secure (https). Roaring Pajamas checks existing links and requests upgrades to proper links, which may help improve your site’s domain authority.


Be Consistent

Many companies say their most significant source of new business comes from organic search traffic. And off-page SEO is just as important as infrastructure improvements and on-page SEO. That’s why we recommend using off-page SEO techniques as part of your overall SEO program!

No matter how you build your off-page SEO, you need to be consistent. And that takes time. Trying to do that work yourself may seem daunting, especially when you have an organization to run.

That’s when you should hire an agency like Roaring Pajamas. Our team has been optimizing websites for the past 13 years.

We can help with your organization’s off-page SEO! Contact us so you can use our knowledge and expertise to target your link building efforts.

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