Improving Your On-Page SEO is Important to Increase Organic Traffic

Search Engine Optimization is critical if you want your organization’s website to show up when people search for it online. On-page SEO is one of the Three Pillars of SEO and is critical to any effective SEO program. The other two pillars include site infrastructure, and off-page SEO.

The better optimized your pages are for search engines, the more likely they’ll appear at the top of results pages when someone searches a topic online. This means that if people find out about your business through organic search results then they’re more likely to convert into customers because they already have an interest in what you do!

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On-Page SEO is Vital

On-page SEO refers to the elements tied to the structure, quality and relevance of a specific web page or website. Search engines evaluate these elements when ranking pages for specific keywords on the Search Engine Results Page (SERP). A properly optimized web page has a much better chance of ranking on page 1 than a non-optimized or poorly optimized page.

On-page SEO is also a vital part of your content marketing strategy. If you want to improve your search engine rankings, then you need to improve your on-page SEO by updating the HTML elements where keywords reside, writing a proper meta description that shows as the “snippet” on the SERP and practicing excellent content SEO principles to incorporate keywords into the copy.


Diving For Keywords

Working together with you, we identify the best target landing pages on your website, then we research appropriate keywords for each page. Next, a Roaring Pajamas SEO specialist performs competitive analysis to ensure an opportunity for your page to rank on page one exists for our recommended keywords. We write the content of the HTML required and write the perfect meta description. Then, you get to review and finalize the keywords because, after all, you know your industry and keywords the best.

Once keywords are approved, copy is written to incorporate the phrases. You can use your writer or ours. We’ll work with anyone you provide. And lastly, we’ll work with your development team (or ours) to install the SEO and updated copy on the site. Because we’re perfectionists, we’ll check every detail before the new content goes live on your website.

At Roaring Pajamas, our goal is to make sure our clients are seen by their audience through SEO and on-page optimization.

On-page SEO refers to the factors that are within your control that influence how well you rank in search results.


What do we mean by “within your control?”

Every page on your website needs to be associated with specific “keywords,” which are the terms people type into their browsers to find information. They can use short-tail keywords like “music equipment store,” or long-tail keywords like “best online store for music recording equipment.”

Once you determine the words people use to find your business, they are associated with your web pages to increase the chances of appearing on the SERP when someone searches those specific keywords. Optimizing pages offers the best chance at controlling your pages on the SERP.

Melanie and Kent at Roaring Pajamas helped our company develop a new website that not only showcases our brand, but the redesign of the form tripled our conversions. Also they are just pleasant to work with in general!

Christian Davidock

Alpha Flight Guru

Increase Your Reach

When you hire an agency to help with your SEO, you need an expert who knows what they're doing when it comes to on-page SEO! That's where Roaring Pajamas excels – we'll work with you to create content that is optimized for search engines so more people find out about you and start buying from or interacting with you!

On-Page SEO is just one of the many things we do. Our team has more than 25 years of experience working with organizations just like yours, helping them get found online. Contact Roaring Pajamas today to learn how we can help you increase your reach and add to your bottom line through an effective SEO program.

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