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Posted on July 11, 2014 by
If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the number of likes and fans for a company’s page. Now you can get a host of stats about other pages and see how well you stack up.
Where to Find It
The best way to get acquainted with this feature is to jump right in. If your page is featuring the newest layout changes and has at least 100 likes, you can find Facebook Pages to Watch on the Overview tab of your Insights page. Click the “Add Pages” button to get started. Don’t worry, the administrators of these pages will only be notified that someone is watching the page, not that company’s identity.
How to Use It
Once you’ve added at least five pages to keep an eye on you’ll be able to see how well posts from those pages did during the previous week. With your list of the top rated posts for each page you’ll be able to see the date and the time that each was published and the level of engagement each received. The increase or decrease of people who like the page is also displayed. You will even be alerted when a page that you’re watching has a post that’s drawing a lot of attention so you can have up-to-date information on what’s hot.
Which Pages to Watch
If you’re not sure which pages you should be watching, Facebook will suggest a few pages for you. If you have not added five pages to watch yet, you will see “Suggested Pages to Watch” right under your Pages to Watch list. Once you’ve added the first five pages, you can find “Suggested Pages to Watch” by clicking the “Add Pages” button and scrolling to the bottom of your watched pages.
Make the most of the Facebook Pages to Watch feature by sticking to pages that are similar enough to yours and that are likely to have similar followers along with at least one industry leader. Use the “Suggested Pages to Watch” feature to help you find other businesses beyond the competitors you already know about. That way you’ll be able to see social media trends across a variety of pages so you can learn what type of content works the best, what time of day is the most active and what didn’t work so you know what to avoid.
Keep it Real
Don’t forget that the heart of social media marketing is authenticity and individuality. If you use this feature just to parrot other social media trends, your readers will be able to spot the redundancy and won’t be interested in seeing the same information again. Use Facebook Pages to Watch as a guide and inspiration without losing sight of what makes you unique.