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Posted on August 1, 2014 by
If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s being tested will let shoppers make purchases directly from Facebook. Let’s take a look at how these Facebook tools can help your business.
The Save Feature
When you are scrolling through your news feed and you see a link to an article, a place, a movie or a song that you want to check out, but don’t have the time, you can now save these items for later. Available to both mobile and web users, Facebook’s Save Feature stores these links and sorts them by category for easy access when you’re ready.
This feature is a great opportunity for businesses to increase their page views. Once an article is saved, you can share it now or later and easily find it when you want to refer to it in the future. Saved posts will also periodically show up in the news feed of the person who saved it, giving your articles even more exposure. Make the most of this Facebook feature by increasing the number of your social media posts with links, as the Save Feature does not work with simple text or photo-only posts.
Fan Pages are not able to use the Save Feature. However, you can use your personal Facebook Page to save items that you want to share to your business page in the future. When you’re ready, find the link in your Saved tab, which you can access in the left hand column of your news feed, and click the “share” button to instantly send the item to be posted on your page.
The Buy Button
Facebook is testing a new Buy Button that allows consumers to make the purchase directly from Facebook. When the consumer sees a product or an item in their news feed that they’d like to purchase immediately, they can click the Buy Button opposed to clicking a link to the merchant’s site.
The Buy Button will allow customers to use saved payment information to make purchases with a simple click. By reducing the number of steps to complete a purchase, impulse buyers will be less likely to drop out of the sale. This will help companies increase their conversion rates. Consumers can also safely store their payment and shipping information within Facebook to make shopping with multiple vendors simple and efficient.
This feature is currently only being tested with a few limited vendors to work out the details, but it promises to be a valuable option for businesses in the future. Retailers and merchants can start planning their strategy now to incorporate the Buy Button, before Facebook launches this feature to all vendors.
Smart Business Options
Leveraging the power of social media is a smart way to get more people on your website and more customers buying your products. Knowing how to use these Facebook tools will help you reach a wider audience and could result in increased business.