Posted on June 13, 2014 by
In Western culture, many people think of Friday the 13th as a bad omen. Even a successful horror franchise is named after the most infamous date on the calendar. Though suspicions suggest the unlucky day tradition began with the death of Italian composer Gioachino Rossini on Friday, November 13, 1868, Fridays have been held in low regard for centuries.
Bad Luck Friday
Unfortunately, the belief still survives in today’s modern times. Antiquated beliefs can be a fun way to promote a product or service, but companies need to take extra care to avoid bad luck. Don’t be scared. One way to avoid the negativity associated with Friday the 13th or other bad omens is by utilizing good SEO practices. Even on this most superstitious of days, building natural links and utilizing relevant content yields good results. SEO techniques are tactics used to boost a website’s ranking with Google and other search engines. Utilizing SEO techniques can mean the difference between sinking and swimming for most companies. Below are a few basic SEO tips to maintain a website’s “good luck,” even on Friday the 13th.
Forming organic backlinks is important, especially on the most horrific of days. Making sure a company’s social media accounts link back to the main website is key to boosting a site’s authority with search engines. Twitter, Facebook, Google+, YouTube and Pinterest need to be linked to the main website to build organic links. Using links and keywords in posts on social networks also help a company boost its rankings for preferred keywords.
Content for Good Fortune
Stuffing sites with keywords or ads is a good way to be permanently removed from the Google index. This unfortunate act is even more likely to take place on the most unluckiest day of the year, right? Therefore, today is the perfect opportunity to invest in professionally-written content for the site’s blog. If the website does not include a blog, consider adding one because fresh content is not only lucky, but smart and a blog is the best place to create new content on a website.
Rely on an Expert
The best SEO technique available is to find a professional SEO consulting agency that understands the ever-changing Google algorithms responsible for ranking the sites. The lucky SEO Strategist spends hours studying the best SEO practices to stay one step ahead of the search engines. By hiring an SEO company, the experts can solve the puzzle that is fighting back — an unlucky fate regardless of Friday the 13th or any other date.
By following a few these simple SEO tips, businesses protect themselves from the bad luck brought on by Friday the 13th superstitions. What are your superstitions about SEO?