The Roaring PJ - A Social Media Blog

Instagram Updates and Tips

Increase Sales Over the Holidays With Social Media

Posted on by Melanie Yunk

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Social media marketing campaigns become especially important during the holidays—there is more money being spent during that time of year. And not unlike your average social media campaign, a holiday marketing campaign takes a lot of planning and preparation. It’s … Continue reading

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Roaring Pajamas’ Instagram Help Greatest Hits

Posted on by Melanie Yunk

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Over the last year or so, we’ve compiled a treasure trove of Instagram help articles. Since clients and friends regularly ask how to use Instagram, we thought we’d record this quick summary for easy access to our “Instagram Help Greatest … Continue reading

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How to Start a Social Media Trend: Do You Have What it Takes to Create the Next Unicorn Frappuccino?

Posted on by Melanie Yunk

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Remember the Unicorn Frappuccino craze that seemed to take over the world (or, at least the internet) a few months ago? The social media trend that had the masses clamoring for the sugar-laden and mildly nauseating neon drink? Maybe you … Continue reading

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7 Tips to Zap Writer’s Block and Create Awesome Content

Posted on by Melanie Yunk

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As writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and … Continue reading

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How Not To Be Annoying on Social Media

Posted on by Melanie Yunk

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We all have them, those social media pet peeves that just really irk us. For fun, our team compiled a list of how not to be annoying on social media. With each new addition to the list, we found ourselves nodding … Continue reading

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10 Tips to Increase Instagram Engagement

Posted on by Melanie Yunk

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With 300 million daily users, 95 million photos uploaded a day and 4.2 billion likes a day, there’s ample opportunity for Instagram engagement. These statistics come from Social Media Today and clearly demonstrate the tremendous reach and usage of Instagram. … Continue reading

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Instagram and Your Business: So Much More Than Just Selfies and Shelfies

Posted on by Melanie Yunk

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Recognizing the value of—and for—businesses, Instagram has recently launched increasingly more functionality and insights for business. Instagram for Business, which debuted about 10 months ago, allows a business to switch to, or create, a business profile and then leverage insights … Continue reading

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Don’t Share THAT on Your Business Social Media Profiles!

Posted on by Melanie Yunk

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As business use of social media explodes, some brands thrive while others are still figuring out the best way to leverage this powerful tool to connect with customers and clients. Many generally accepted rules of what to share and what … Continue reading

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What’s the Fuss About Influencer Marketing? Yet Another Spin on Reputation Management

Posted on by Melanie Yunk

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Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading

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Update Your Status! Our Roundup of 5 Recent Social Media Updates

Posted on by Melanie Yunk

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Keeping up with the status updates of friends and family presents challenges, and we know that staying abreast of social media trends and platform updates proves even more daunting. Our team always shares news amongst ourselves on the latest changes … Continue reading

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What’s Your Story, Instagram?

Posted on by Melanie Yunk

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Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that … Continue reading

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The ABC’s of Photo Credit Etiquette

Posted on by Melanie Yunk

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With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, … Continue reading

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Can You Survive Instagram’s Updates and Other Social Media Changes?

Posted on by Melanie Yunk

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Just when we thought we found the perfect social network, shift happened; Instagram announced updates and social media marketers everywhere began worrying like Chicken Little. With the coming addition of an Instagram algorithm to determine the content order in a … Continue reading

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Improve Your Instagram for Business with These 7 Tips and Tricks

Posted on by Melanie Yunk

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Earlier this year, I wrote of new year’s resolutions for social media, where we recommended using more images and expanding to new platforms. Using Instagram for business provides the opportunity to achieve both of these resolutions, as well as the … Continue reading

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Tweet? Post? Accept Friend Request? Help!

Posted on by Melanie Yunk

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If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know … Continue reading

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