The Roaring PJ - A Social Media Blog

Online Reviews and Reputation

What’s the Fuss About Influencer Marketing? Yet Another Spin on Reputation Management

Posted on by Melanie Yunk

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Recently, we’ve explored a few topics around business reputation management and customer review acquisition. Now, we will look deeper into paid influencer marketing and sponsored content, yet another tactic for proactive reputation management. At Roaring Pajamas, we believe that managing … Continue reading

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How to Protect Yourself from Address Lookup Sites

Posted on by Melanie Yunk

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Have you ever Googled yourself and found personal details shockingly easy to uncover? A slew of address lookup sites make personal and sensitive information readily available and at the fingertips of anyone who wishes to find someone’s address. Unnerving as … Continue reading

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How to Acquire Customer Reviews (Proactively and Legally!)

Posted on by Melanie Yunk

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Last year, we wrote about the importance of reputation management and online customer reviews, and – in particular – knowing what’s been written about you and your business online. We love this topic, as it is so important to businesses … Continue reading

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My Employer’s Snooping! A Social Media Policy Review

Posted on by Melanie Yunk

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Early in my social media career, when social media policies were just forming, I met people who were asked to give up their social network passwords during job interviews. I also encountered someone who was forced to share a social … Continue reading

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Why Giving a Damn About Reputation Management Matters

Posted on by Melanie Yunk

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Unlike Joan Jett, who doesn’t give a damn ‘bout her reputation, any astute business owner should pay keen attention to reputation management in order to sustain – and grow – a business in today’s digital age. I mentioned this topic … Continue reading

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Small Business 101 Seminar: A Recap

Posted on by Melanie Yunk

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On Friday, I spoke at Congresswoman Jackie Speier’s Small Business 101 seminar at the Oracle Conference Center in nearby Redwood City. I felt tremendously honored to be invited by the Congresswoman and thrilled to impart some wisdom I’ve gained as … Continue reading

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Outstanding Customer Service on Social Media Combats Negative Reviews

Posted on by Melanie Yunk

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Customer service on social media might seem oxymoronic, but really the age-old business concept and new-age technological phenomenon are quite compatible. People both happy and unhappy love to talk, and they will often turn to social media to share their … Continue reading

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Effective Online Reputation Management Helps Boost Your Business Reputation

Posted on by Melanie Yunk

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As technology continues to dominate how business is performed, an active online reputation management plan is key. Today, your location, how you treat customers and anything else people deem worthy of discussing will show up in either a positive or … Continue reading

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