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San Carlos, CA (February 28, 2012) – Kent Yunk, Vice President and SEO Strategist at Roaring Pajamas, a well-known local search engine optimization (SEO), social media and digital strategy firm in the San Francisco Bay Area, will speak at the Search Marketing Expo SMX West 2012 conference on February 29, 2012. The panels Yunk will be speaking on are “In-House SEO: Organizational SEO Challenges & Solutions” and ”Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture.”
Both panels will take place on day two of SMX West, February 29, 2012. The “In-House SEO: Organizational SEO Challenges & Solutions” panel will be moderated by Jessica Bowman, Founder of SEOinhouse.com. Other speakers in the panel are: Conrad Saam, Director of Marketing at urbanspoon, and Alex Volk, Search Marketing Director at Microsoft. The speakers will cover SEO operations (the systems, templates, worfklows, etc.) when executing SEO in-house. This session will be less about the SEO tactics and tools you hear about and more about the integral workings of in-house SEO from idea to launch, and how to make sure the nitty-gritty details don’t get lost along the way.
The “Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture” panel will be moderated by Vanessa Fox, Contributing Editor at Search Engine Land. Other speakers on the panel include: Rudy De La Garza, Manager of Corporate Search Engine Optimization at Bankrate.com, Gabe Gayhart, SEO Manager at PriceGrabber/Experion Interactive, and Nick Roshon, SEO Strategist at iCrossing. Speakers will sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content and pagination.
“Duplication is one of the most important issues to avoid to stay in Google’s good graces,” said Yunk. “I’m excited to speak about this topic and how it affects the aggregation of questions and answers.”
SMX West will take place in San Jose, California, February 28 – March 1, 2012 at the San Jose McEnery Convention Center. Over 130 of the world’s most knowledgeable search marketers will be presenting at SMX West, including Yunk.
About Roaring Pajamas
Roaring Pajamas is a well-known digital strategy agency founded by industry innovator, Melanie Yunk, and offers top notch expertise as a full service social media, search engine optimization and digital strategy consulting agency. Roaring Pajamas continues its reputation as a successful trail blazer, helping its clients to create marketing solutions that enable them to not only bag their game, but to stay on top. The Roaring Pajamas staff addresses the needs of diverse industry sectors including retail, financial, technology, consumer products, B2B and more. The firm’s office is located in San Carlos, California. To learn more please call 650-593-9303 or visit the Roaring Pajamas website.