The Roaring PJ - A Social Media Blog

6 Online Marketing Tips From Some of the Best Dads on the Internet

Posted on by Melanie Yunk

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We’re known for sharing online marketing tips on the Roaring Pajamas blog—but in celebration of Father’s Day, today we’re doing something a little different. We’re sharing tips inspired by some of the best dads on the internet!

From motivational morning pep talks to fun photoshoots to hilariously sarcastic tweets, the web is filled with fathers who go above and beyond for their kids—and their internet communities. Today we acknowledge the wholesome entertainment they provide and the viral marketing insight businesses can take away from their presence.

Here are some of our favorite dads on the Internet—and the online marketing tips their success has inspired for us:

BatDad

Blake Wilson, otherwise known as “BatDad” is a father of four living in Roswell, Georgia. A few years back, Blake thought it would be fun to purchase a $10 Batman mask and film himself as “BatDad”—a gravelly-voiced paternal take on the fictional superhero, who gives advice to his kids and finds every opportunity to startle his wife. Blake was right; being BatDad was fun—and not just for him and his family! The BatDad videos first went viral on Vine, but the appeal has grown far beyond the now-defunct short-form video platform. BatDad now has millions of fans across every major social network and his own book!

Marketing Tip #1: Don’t be limited by a small budget! Consider the props you already have lying around the office that might be used in creative new ways in your content.

Kordale Lewis and Kaleb Anthony

In 2013, Atlanta, Georgia-based couple Kordale Lewis and Kaleb Anthony set up a joint Instagram account. Little did they know at the time that sweet snapshots of the two men and their family of four children would eventually garner them thousands of adoring fans, a lot of media attention and a modeling career! In 2014, the duo posted a photo of their “morning routine”, featuring both doting dads styling the hair of their young daughters. The post spread like wildfire, garnering 54,000 likes and 6,000 comments within days. Though the couple claims life hasn’t changed much for them after going viral, they have since booked a major fashion photo shoot that included the entire family.

Marketing Tip #2: Highlight diversity in your images. Representation matters and will connect with a wide array of customers.

Ryan Reynolds

Ryan Reynolds—yes, that Ryan Reynolds—is not only hilarious and talented as an actor, he’s got quite the take on fatherhood, too. He regularly shares his fatherly musings with his followers on Twitter, much to everyone’s delight. Not long after his first daughter was born in late 2014, Reynolds took to the social networking platform to share thoughts such as “Tip: It’s important parents take little ‘time outs’ for themselves too. Even if you feel pretty guilty when you return 14 years later.”, and “I’d walk through fire for my daughter. Well not FIRE, because it’s dangerous. But a super humid room. But not too humid, because my hair.” For obvious reasons, fans (including us!) love his irreverent, sarcastic take on fatherhood.

Marketing Tip #3: Don’t take yourself so seriously! Have fun with your social media content and your audience will too.

Ron Alston

We’d all be destined for greatness with pep talks from Ron Alston! The father became internet famous after sharing a video of his daily motivational speech with his young daughter, Aliya. “I am strong. I am smart. I work hard. I am beautiful,” Aliya repeats after her dad as she faces her own reflection in the mirror. Alongside the video, Alston also shared: “Starting off with positive affirmations can set a great tone for how your day unfolds. Learning this from an early age can be very beneficial in the esteem and confidence of a child.” We couldn’t agree more—and neither could the rest of the 17 million people who have viewed the video since.

Marketing Tip #4: Give your customers a glimpse behind-the-scenes—what daily routines keep you and your team productive and happy?

Jason Lee

Jason Lee is not only the father of two adorable little girls; he’s also an incredibly creative and talented photographer. Lee started taking photos of Kristin and Kayla to share with his mother when she was sick in the hospital, but the audience for his collection grew far bigger once he started sharing his shots on the internet. One photo shows his older daughter having “taped” her younger sister up on the wall. In another, the two girls are dressed up as Angry Birds from the titular game, with his youngest daughter appearing to be tossed in the air toward a pile of pigs. With clever ideas and a liberal use of photoshop, Lee created fun, fanciful worlds for his girls—and for the rest of the world.

Marketing Tip #5: Get creative and try something new! Try to think of unusual, out-of-the-box ways to look at the same thing—your product or service, in this case.

Dave Crosby

Dave and Claire Crosby are an adorable father-daughter duo. Dave has been singing the same lullaby to Claire every night since she was born and, one night in 2014, Claire surprised him by singing along word-for-word and hitting every pitch. After Dave posted a video singing a song from The Little Mermaid alongside his four-year-old daughter, the internet went crazy wracking up over 100 million views and eventually landing the singing pair on The Ellen Show—twice! Dave and Claire have continued to give the fans what they want, singing and sharing more songs from Toy Story, Moana, Tarzan and Tangled, amongst others.

Marketing Tip #6: Collaborate with non-competitive businesses or influencers who share your audience, and also want to share the spotlight.

What online marketing tips will you take away from our favorite dads on the internet? Share your biggest insight—or favorite Internet-famous father!—with us in the comments below.

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How to Optimize Your Site Design With SEO

Posted on by Melanie Yunk

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Have you ever wondered how to optimize your site design? If you haven’t, that’s okay. Most businesses don’t—and most website designers don’t either. While most website designers know how to do their job well . . . they don’t always get SEO.

This is a problem we’ve encountered on Roaring Pajamas client projects time and again. Too many businesses come to SEO consultants (like us) after their site has been designed. They understandably assume that they can learn how to optimize their site design later, when their copy is being written. That’s a fair assumption—but I’m here to dispel that notion.

SEO is an important consideration as early as the design stage. In an expert feature on Bay Business Help, I shared why website design and SEO don’t always work well together. The recommendations from a website designer are still often at odds with those of an SEO expert:

  • A designer might tell you to use more images than words; an SEO expert would recommend at least 350 words of text.
  • A designer would suggest one services page; an SEO expert would counter that each service page should be separate (and optimized).
  • A designer wants to create a “clean” design; an SEO expert knows you should have the content and tags necessary to optimize your site from the start.

This doesn’t make designers wrong, per se—they are just experts at their craft; a craft that doesn’t often include SEO best practices. That’s why you should consider and incorporate SEO at the very beginning of your site design or redesign. You’ll save yourself a lot of money and headaches—and garner a lot more qualified leads in the process.

Read more about the conflict between website design and SEO best practices—and how you can optimize your site design—so you can work to avoid that conflict from the start.

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Video Conference Call Etiquette for Modern-Day Professionals

Posted on by Melanie Yunk

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“Etiquette” can seem like such an old-fashioned term—but when participating on a video conference call, defining the etiquette for this modern meeting form is more necessary than ever.

Video conference calls have added immense value to professional interactions in recent years. Consider the previous reality:

“Hi, who just joined?”
“Sorry, go ahead.”
“Can everyone go on mute?”

Video conference calls not only improve communication and productivity; they encourage attendance and reduce travel costs and, of course, add a bit of face-to-face humanity back into an otherwise disconnected interaction.

But they are still conference calls—and things only get more interesting when video is added to the mix. Because this interaction, while virtual, is far more connected, interactive and . . . well, visual, than your average conference call. While that may seem obvious, I’m sure we’ve all seen many instances of colleagues and clients forgetting the etiquette of a professional meeting while separated by a laptop and a few thousand miles.

What is that video conference call etiquette exactly? Here’s our top video call tips for showing up like a star on your next video conference call.

Check Your Audio and Video

. . . and check before the call. For all of the advances in modern-day technology, there are still inevitable glitches—and you’re most likely to encounter them right as your video conference call begins. You never know if you’ll need to download new software or your computer’s video or audio will stop working. Save yourself the headache and embarrassment of showing up late, and try logging into your video conference at least 10 minutes early. You can also check the positioning of your camera, the lighting in the room and anything else that might inhibit or enhance the way you show up on screen. As a bonus, you’ll be showing respect for your fellow attendees’ time by showing up on time—or, in this case, by showing up early.

Keep Quiet

Most modern computers seem to have the supersonic hearing of a bat, because a video conference call will tend to pick up every single sound around you. Try to avoid the distraction of background noise by finding a quiet place to take your video conference call. Don’t chat at a coffee shop or in the same room as your family. That’s not only noisy and disrespectful to your fellow conference call mates, your private conversation is pretty annoying to your fellow coffee shop patrons and your shushed kids, too. But don’t just mute your environment—try not to type on your keyboard during the call and mute sounds on your phone. And, whenever possible, put yourself on mute when you’re not speaking on the call.

Dress Appropriately

And yes, I mean from top to bottom. The long-standing “business on the top, party on the bottom” dress code for a video conference call does not pass the etiquette test. Consider the dress code you’d wear to an in-person meeting and dress accordingly on video, too. While no one may ever see what you’re wearing above the chest, dressing professionally makes you feel and act professionally too.

Consider Your Environment

You’re not the only one who should look good on camera; you should also take your surroundings into consideration. While you may not always be able to take your call from the most professional setting—like a home office or a co-working space—you can make sure that your environment is clean and reflects the professional tone you want to set. Check the lighting wherever you decide to take your video conference call, too. If you often take video calls from a room in your home and you find that the lighting is too dark, you can buy affordable lighting options such as a ring light or a softbox to brighten up the room—and your face—on video!

Pay Attention

While this should be a rule of thumb for any sort of conference call, paying attention is especially important when you’re on video. Pay attention to whomever is speaking and be prepared to add to the conversation at all times. Keep the fidgeting to a minimum and maintain eye contact and presence. This is not just professional etiquette; this is the respectful way to interact in any conversation. Not only does doing other things or looking other places show a lack of attention and respect for whomever is talking or presenting, you’re also distracting everybody else.

Be Your (Professional) Self

If you treat a video conference call like any other meeting—in-person, virtual or otherwise—then you’ll know to approach the interaction with attention and respect. Following that, just try to be yourself. Calm your nerves, prepare your talking points, follow the video call tips above and you will shine.

What are your thoughts on effective (and professional) video conference call etiquette? Share your tips with us in the comments below.

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