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Posted on October 7, 2018 by
Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth and evolution. SEO is a constantly changing landscape. (That’s why the Roaring Pajamas team and I create SEO tutorials!)
One important change to the SEO arena was made in 2005: The ability to create a nofollow link.
That’s right – nofollow links weren’t always a thing. After people began to use spam tactics, such as posting links to others pages in all types of formats, like through blog comments, the nofollow feature was introduced. However, not knowing how to make a nofollow link is still common.
Now, nofollows are used for a variety of reasons. At Roaring Pajamas, we believe – in our heart of hearts – that the technique is not used enough but is very important. Let’s address why and how you can start implementing this feature ASAP.
So, before we jump into tactics for why and how to make a nofollow link, let’s confirm what we are typing about! Here’s what we mean by this term.
A Nofollow link is a link (hyperlinked text) on a web page we tell to not attribute any of the page’s authority to the linked external site/page.
Here’s an example to clarify!
A search engine bot crawls your page searching for what your beautiful page offers, as well as the other pages you have linked throughout. When the crawler sees you linked to something, the crawler says, “Oh – they cared enough to link this source, it must be pretty good! I’m going to scope that out.”
The bot goes to that page and explores, getting to know the page’s content and quality, as well as your own content and quality. The crawler then connects that site’s features and credibility to your own.
The fact that the crawler shares your authority with the target page is very important. So, your default for links should be set to nofollow. Then, whenever you know you want to provide a follow link, that being a more rare situation, remove the attribute as needed.
First, here’s how to set it up!
To make a nofollow link, add a nofollow attribute to the <a> or hyperlink tag on your page.
This attribute allows the visitor to click the link – but tells the search engine not to share your page’s authority with the target page.
Here is how to add that attribute to the tag.
For the link: <a href=”https://www.roaringpajamas.com”>Roaring Pajamas</a>
<a href=”https://www.roaringpajamas.com” rel=”nofollow”>Roaring Pajamas</a>
And there you have it, how to make a nofollow link!
The nofollow attribute is meant to be used in situations where you want to provide a link to content, but the site either does not need any of your authority (the site has more authority than your site), or for other reasons, you don’t want to share authority.
The nofollow link is ideal for other specific situations, such as those below.
You now know how to make a nofollow link – but should you? There are times when sharing authority is ideal, such as linking to a high-quality article that offers great value or to partners and sources you trust.
For example, if you are a website designer and just designed a gorgeous website for a client, link to that with full authority. If you are co-hosting a podcast with an established entrepreneur, link to that podcast and link the entrepreneur to their website. This is a great way to share the love and your authority!
For additional link strategy, we suggest also studying how to create the best quality backlinks. So today, in addition to learning how to make a nofollow link – up your SEO game even further by exploring how to build quality backlinks and why they matter.
And, if you have any questions or thoughts on using the nofollow strategy?
Please share in the comments below!
Posted on August 13, 2018 by
The power of Facebook messenger bots in a brand’s marketing arsenal is valuable for connecting with customers and driving sales, but is often overlooked.
Think about this – you hop onto an unfamiliar brand Facebook page. You are seeking information about a product you may be interested in purchasing, but you just don’t see what you are looking for in front of your face. You are about to hop off the page and say forget it, when all of a sudden, a friendly chatbot pops up in the bottom right hand corner of your screen.
“Hi – Welcome to our community! If you need help or have any questions, reply to this message.” As if they read your mind. You stick around, message the bot, get the information you need and then you purchase the product after all.
Chatbots for business are beneficial and useful tools you should have in your Facebook marketing game plan. Facebook messenger bots offer the ability to automatically engage your customers on Facebook — answering any questions and clearing up any concerns — thus, increasing your sales by influencing potential customers to actually convert.
Automation is queen in business and chatbots for business eliminate the need for extra employees, and save lots of of time and funds. Plus, if bots help increase your sales then it’s a win-win situation.
Facebook released data about the effectiveness of businesses using chatbots in case you need further convincing. Fifty-three percent (53%) of people are more likely to shop with a business they can message directly. And 56% of people prefer messaging over calling customer service. We all know calling customer service and being put on hold forever is the worst. Simply messaging a bot and receiving an almost instant response reassures the customer you care about their satisfaction and you value their time and their business.
As with every type of marketing tactic, in order to see positive results, you need to go about using chatbots for business the proper way. Some brands have mastered the art of Facebook messenger bots. Here are some of the ways we recommend using a chatbot messenger to connect with your customers on Facebook.
Guide Your Consumer to Find the Answer
Whether consumers are searching for a specific product, inquiring about shipping to a location or some other issue, a chatbot’s job is to guide consumers to always find the answer. Think through any and all questions your consumers may ask and personalize the chatbot to ask and answer flawlessly.
Don’t be a Robot
Even though the chatbot is well…a bot, the tool shouldn’t act like one! You want your messenger bot to show personality — give the bot life! Customer service should be helpful, as well as friendly, fun and a positive experience. Match the bot’s tone to your brand’s voice attributes — truly crafting the voice and personality to perfection. Don’t be afraid to use emojis or gifs in your responses if appropriate.
Be Active After Business Hours
People shop at all hours of the day, therefore, your business should be able to respond at nearly all hours of the day. Facebook messenger bots should always be on and ready to answer any and all questions and concerns.
Evaluate and Adjust Accordingly
You may not get the chatbots tool right the first time…or even the second time for that matter. Your customers may ask questions you didn’t think of at first. Customers may still not convert for some reason. Your job is to evaluate their journey and experience with your Facebook messenger bots and your Facebook pages as a whole – then adjust accordingly. Constant improvement is key.
Is your business is thinking about using Facebook messenger bots to connect with customers? Comment below with some of your fears or concerns using chatbots for business.
Posted on July 20, 2018 by
The reality is that few businesses (or even individuals) understand the importance of giving proper credit for branded content. When running social media programs for your business, tagging brands in your posts isn’t just the polite (and right) thing to do—according to some social media platforms, giving proper credit is the rule.
Of course, you don’t need to worry about how to properly tag other brands if all of your content is original—but, let’s be honest, coming up with consistent original content for every social media profile isn’t always easy! That’s why many businesses—ours included—occasionally posts content that was first created and shared by someone else.
Whether you post a photo of a famous celebrity, share a meme or borrow content from your own team members, you need to know how to tag and properly attribute credit . . . or face some big-time social media consequences.
Earlier this year, Facebook updated their stance: Their branded content guidelines specifically state that brands may not “tag a Page, brand or business partner without their prior consent” or “accept anything of value to post content that you did not create or were not involved in the creation of, or that does not feature you.”
Their updated rules were specifically meant to combat paid partnerships between publishers/creators and marketers, where publishers—often influencers and less-well-known celebrities—were paid to distribute content that didn’t belong to them (and wasn’t advertised as such).
“But wait! We’re not exchanging money for content!” you might protest. First of all, good! But if you gain a fan and then a customer through your Facebook page, who’s to say another brand’s content didn’t help? Better to be safe than sorry, right?
Facebook’s effort is an understandable one—they want to improve the user experience by making the quality of content on everyone’s feeds just a little bit better. Individuals Instagram users may still be able to get away without knowing how to tag properly, but the same is no longer true for businesses large and small. And while Facebook’s rules may not be standard (yet) on every other social media platform, they’re still worth following across the board.
So what does all this mean for your business page? Well, you can continue to share valuable content from other brands with your followers. You just need to be a little more careful about ensuring you’re following the “rules”.
Here’s how to do just that on Facebook—and anywhere else:
1. Don’t Mix Payment in With Publishing
This first rule is the basic premise of Facebook’s latest guidelines: They’re explicitly saying that you cannot publish content that you didn’t create in exchange for a paycheck. To be honest, we’d have advised you the same, regardless of Facebook’s stance.
Work to create content that is unique to your business and to your brand. Of course, occasionally sharing another brand’s content can be helpful and even relevant—but when you need to do so, follow the other rules outlined here and remember that compensation is out of the question.
2. Ask for Permission Before Posting
Asking for permission is always good practice. Don’t just give credit to the original poster—though that’s important, too! As a business, you should confirm that you have permission to share someone else’s creation before you post anything.
As you probably already know, a lot of time and energy goes into creating a single piece of content for Facebook or Instagram or your blog. When you utilize another brand’s investment for your own gain—there can be major social media (or even legal) repercussions.
Asking for permission to use images or video that have been created by someone else is a surefire way to keep yourself out of a mess.
3. Give (Proper) Credit Where Credit is Due
Imagine how you’d feel if you created something, only to have your content shared (and Liked and Followed) elsewhere—with no attribution to you or your hard work. Probably awful and infuriated, right? You don’t want to be the cause of that scenario for someone else—or worse, become the target of a lawsuit for copyright infringement!
Give credit to the original creator of any piece of content. If you didn’t take the photo or create the meme or design the graphic, lead your audience back to those who did.
This step is pretty easy once you’ve gained someone’s permission. They’ve already said “Yes”—now be cognizant of properly crediting them for their work. We’ve discussed how to tag content by adding a photo credit before: Be crystal clear about the source of your content. Whether on your blog, on Facebook, on Instagram or anywhere else, that means not just naming the source, but linking back to them where possible, too.
Always give credit where credit is due.
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Sure, having to ask for permission and provide credit for every shared piece of content can be time-consuming (and perhaps even a little inconvenient), but doing so is not just good social media karma—it’s following the rules.
Worry not: If you follow our tips above, you’ll never wonder how (or when) to tag and share branded content ever again!
Do you share content from other brands on social media? Let us know your thoughts on the “rules” in the comments below!← Older posts