The Roaring PJ - A Social Media Blog

What’s the Future of Social Media? Social Media Trends 2019

Posted on by Melanie Yunk

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You want to know the social media trends 2019 – and for good reason. After all, you know that social media is critical to almost all brands’ marketing and overall success. Because social media is ever-changing, staying “in the know” will help you confidently strategize and grow your business further this coming year.

That’s why, to help you be one step ahead of the rest of the pack, our team at Roaring Pajamas is sharing our insights into the future of social media.

Remember, even if social media felt like a challenging “To Do” for you this past year, know there is hope.

In fact, the chief marketing officer of Hootsuite, Penny Wilson, shares that, “While 2018 had its challenges, they translate into tremendous new opportunities for brands to establish deeper, more authentic and longer-lasting relationships with customers in 2019 and beyond—connections that will help achieve those broader business objectives.”¹

Ready to use the power of social media to build these kinds of authentic, long-term connections with dream customers? Let’s share the trends that’ll help you get there!

The Theme of Social Media Trends in 2019

An overarching pattern exists for the future of social media. We, like most experts, predict a shift from the written word into visuals, especially video. Other social media savants agree. Take Marcus Sheridan. Formerly known as The Sales Lion, this author and podcast host has proclaimed that by 2019, he estimates 80% of all content we consume will be video.

The popularity of video is a rise of both evergreen video and live streaming. Live streaming offers immense power due to the level of highly engaging interaction. By using live video, brands and individuals can respond to comments, answer questions live and create a greater sense of connection. That’s why live and video-based mediums are important social media trends for 2019.²

Another reason live video is so engaging is because this medium feels authentic. With the fears around fake news and overly perfect feeds, consumers are feeling that need for genuine connection and are more likely to build trust and loyalty with brands that create down-to-Earth video and live content.

This brings us to a few of the top, specific social media trends for 2019.

Insta-Stories

In 2016 Instagram added Insta-Stories, the SnapChat-like feature letting accounts post short storytelling segments that disappear in 24 hours. With the attraction and growth of “live” and content that feels more spontaneous and authentic, Stories is only growing as one of the top social media trends in 2019.

There may also be more advertisements in between stories of followed accounts. Paid ads are a powerful way to use marketing dollars to get in front of ideal audiences and measure your ROI.

Facebook Live

Facebook Live was rolled out to some users in August 2015 and, by August 2016, anyone with a Facebook account had the ability to utilize this live streaming capability. Since launching, Facebook Live has helped many brands grow their reach and connect more deeply with more clients. Facebook Live will continue as one of the top social media trends in 2019.

The numbers speak for themselves. For example, Search Engine Journal cited that their average Facebook Live engagement was 178% higher than the average engagement of a regular post. In addition, Live posts achieved reaches of at least double the amount of “normal” posts.³

Ads in Facebook Stories

Currently, most ads we see on Facebook are in our main feeds and sidebars. The same way Instagram features advertisements in between stories of followed accounts, it’s likely Facebook will introduce such ads, as well. As ads are key to the future of social media, keep this information in mind when considering your Facebook and overall marketing budget for 2019.

Bots on the Rise

Chatbots are growing in popularity – and will only continue to expand this coming year. From setting up accounts to purchasing airline tickets and booking hotels, chatbots are being used to maximize efficiency and increase convenience. After all, a bot can be at work on a website 24/7 – rather than having a human working at 2 am, a bot can be there to help.

Influence Marketing

Partnering with influencers is a trend that is continually effective – and certainly one of the key social media trends 2019. In our work at Roaring Pajamas, we’ve found continued effective results by partnering with influencers. The right partners have like audiences with built-in trust with their followers, so when an influencer features your brand – ears are already perking up to listen!

Buy Direct on Instagram

Look out for Instagram adding a new shopping feature, which lets consumers buy products directly through the platform. For example, a decorator can post an image with household items and let visitors purchase by tapping on the item.

What Social Media Trends 2019 Do You Predict?

Our team and other experts feel strongly that the trends listed through this blog are the future of social media, but we want to hear your input too.

What trends do you think the New Year will bring?

Please share in the comments below!

¹Source: Ad Week
²Source: Social Media Examiner
³Source: InfusionSoft

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Roaring Pajamas’ Holiday Gift Guide for 2018

Posted on by Melanie Yunk

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With December fast approaching, the Roaring Pajamas’ Holiday Gift Guide for 2018 is here to help make shopping for the ultra-techy person in your life much easier. We know figuring out the right office gifts for coworkers, loved ones and all around tech lovers can be a challenge. You want to get something that’s truly helpful and liked but aren’t quite sure what to buy. After all, technology is rapidly changing, and you want these gifts to be the latest.

Rather than traipse down the aisles of Target, wander around Best Buy or spend hours scrolling on Amazon, we want to share with you our list of concrete ideas and company favorites.

That’s why we created this:

Roaring Pajamas’ Holiday Gift Guide for 2018 for business owners, social media mavens – and beyond! 

This list includes the prime “Oh my gosh, no way! Thank you!” office gifts for coworkers and gadgets that will make life, including work time, more enjoyable.

Explore The Gifts

For the Person Who Works From Home

AmazonBasics Ventilated Adjustable Laptop Stand: To kick off our Holiday Gift Guide for 2018, we are excited to present this ventilated, adjustable laptop stand. The metal mesh allows your laptop to run cooler, helping to prevent crashes, and even draw heat away from your trusty laptop. If cords tend to bug you? That’s another perk. This stand can gather up and tuck away 6 cords. Cord overwhelm, be gone! The best part? It’s only $19.99!

For the Clean Freak

PhoneSoap 3 UV Cell Phone Sanitizer: This is the perfect gift for the cleanest person you know. This device, as seen on the TV show Shark Tank, uses UV light to clean your phone, killing 99.99% of all the bacteria that gathers on your phone throughout the day. Because, whether we like to think about it or not!, our phone attracts and accumulates a frightening amount of bacteria. However, we don’t wash phones like we do our hands so that bacteria adds up. That’s why we had to include the PhoneSoap for our tech Holiday Gift Guide for 2018. Your friend who owns a startling amount of hand sanitizer will LOVE this device. Plus, this pod simultaneously charges your phone. One more unique benefit? This pod can clean other things as well, from keys to headphones!

For the Tech Lovers

An Amazing Monitor: You have that coworker or loved one who uses a variety of devices, from tablets to their laptop. Here are two monitors to take the tech experience up a notch. The Dell 24” Touch Monitor is a touchscreen monitor that allows the user to combine the touchscreen of a tablet with the power and capabilities of a desktop. We also recommend the Dell 29” Ultrasharp Monitor because this monitor is massive, allowing the user to spread out all types of work across the screen.

Logitech Bluetooth Multi-Device Keyboard: This keyboard is one of those gadgets that’ll have social media gurus going gaga. This keyboard is useful with your computer AND your smartphone or tablet. The keyboard easily switches between devices and is easy to pair with Android, iOS, Windows and Mac alike. Our own team is passionate about using the keyboard for typing up social media posts and engaging on Instagram. After all, fingers get tired after so much Insta comment typing via mobile! Didn’t expect our Holiday Gift Guide for 2018 to help avoid carpal tunnel, eh?

For the Commuter

Bose SoundSport Wireless-Free Headphones: Have a friend who takes public transportation to work or loves to listen to a podcast while they walk part or all of the way to the office? Traditional headphones with the big wire probably annoy them far more than they realize. That is why these headphones are one of the best choices for gifts for coworkers in your office. This set of wireless earbuds offer excellent Bose sound – without any tangled cords. Plus, the earbuds come with their own charging case and include anti-sweat technology, so they’re great for workouts, too.

For the Entrepreneur

The Miracle Time Cube: A business owner has a lot to get done and they need to be hyper-focused. That is the beauty of the Time Cube. Rather than set phone alarms, which can be distracting and lead to time scrolling Instagram, this cube allows you to set timers to work on a task in the zone. The entrepreneur or tech worker in your life can hop on a phone meeting and flip the cube to 30 minutes, starting the countdown. The cube also made our Holiday Gift Guide for 2018 because it’s ideal for other tasks like setting timers while cooking, giving yourself 15 minutes to read before doing errands or timing workouts. 

Now, we turn it over to you.

Has one of these gadgets in the annual Roaring Pajamas’ Holiday Gift Guide for 2018 stood out to you – and made it easy to choose a gift for someone else or, hey, yourself? Let us know in the comment below!

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How to Make a Nofollow Link and When to Use It

Posted on by Melanie Yunk

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Used well, knowing how to make a nofollow link can make a powerful difference in your SEO. Having been immersed in the world of domain authority and keyword ranking for years (on years!), I have seen the industry’s continual growth and evolution. SEO is a constantly changing landscape. (That’s why the Roaring Pajamas team and I create SEO tutorials!)

One important change to the SEO arena was made in 2005:  The ability to create a nofollow link.

That’s right – nofollow links weren’t always a thing. After people began to use spam tactics, such as posting links to others pages in all types of formats, like through blog comments, the nofollow feature was introduced. However, not knowing how to make a nofollow link is still common.

Now, nofollows are used for a variety of reasons. At Roaring Pajamas, we believe – in our heart of hearts – that the technique is not used enough but is very important. Let’s address why and how you can start implementing this feature ASAP.

First, What is a NoFollow Link?

So, before we jump into tactics for why and how to make a nofollow link, let’s confirm what we are typing about! Here’s what we mean by this term.

A Nofollow link is a link (hyperlinked text) on a web page we tell to not attribute any of the page’s authority to the linked external site/page.

Here’s an example to clarify!

A search engine bot crawls your page searching for what your beautiful page offers, as well as the other pages you have linked throughout. When the crawler sees you linked to something, the crawler says, “Oh – they cared enough to link this source, it must be pretty good! I’m going to scope that out.”

The bot goes to that page and explores, getting to know the page’s content and quality, as well as your own content and quality. The crawler then connects that site’s features and credibility to your own.

The fact that the crawler shares your authority with the target page is very important. So, your default for links should be set to nofollow. Then, whenever you know you want to provide a follow link, that being a more rare situation, remove the attribute as needed.

First, here’s how to set it up!

How to Make a Nofollow Link

To make a nofollow link, add a nofollow attribute to the <a> or hyperlink tag on your page.

This attribute allows the visitor to click the link – but tells the search engine not to share your page’s authority with the target page.

Here is how to add that attribute to the tag.

  1. Create a link in the visual view in your content management system (CMS).
  2.  Switch to the HTML view in your content management system. This mode is often dubbed “Text”, for example, in WordPress.  Once you enter this mode, find the correct link in the code by searching for “<a”.
  3. Add the necessary attribute to the link. Add “rel=nofollow” to the link. See the example below.

For the link: <a href=”https://www.roaringpajamas.com”>Roaring Pajamas</a>

We added:

<a href=”https://www.roaringpajamas.comrel=”nofollow>Roaring Pajamas</a>

And there you have it, how to make a nofollow link!

When to Use NoFollows

The nofollow attribute is meant to be used in situations where you want to provide a link to content, but the site either does not need any of your authority (the site has more authority than your site), or for other reasons, you don’t want to share authority.

The nofollow link is ideal for other specific situations, such as those below.

  • Use a nofollow on links to pages requiring registration. If the visitor needs to login when they get to that page, use a nofollow link.
  • If you have a reward or paid partnership with a brand, adding the nofollow attribute is the right, ethical step. Essentially, non-editorial links may have the attribute. This also includes press releases or other types of paid links.

When to Share Link Authority With External Sites

You now know how to make a nofollow link – but should you? There are times when sharing authority is ideal, such as linking to a high-quality article that offers great value or to partners and sources you trust.

For example, if you are a website designer and just designed a gorgeous website for a client, link to that with full authority. If you are co-hosting a podcast with an established entrepreneur, link to that podcast and link the entrepreneur to their website. This is a great way to share the love and your authority!

Explore Another Important Link Strategy

For additional link strategy, we suggest also studying how to create the best quality backlinks. So today, in addition to learning how to make a nofollow link – up your SEO game even further by exploring how to build quality backlinks and why they matter.

And, if you have any questions or thoughts on using the nofollow strategy?

Please share in the comments below!

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