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Posted on February 27, 2019 by
As an SEO agency, we are often asked about the use of meta keywords. Search engines and their algorithms change on a continual basis. Since our clients understand that search engine algorithms and search engine optimization rules change over time, they often pose the question, “Should I use meta keywords?”
This blog is here to answer that often-argued question. To begin, let’s confirm exactly what the term means. Meta keywords are the strategically chosen phrases that are placed into the HTML of a web page and are used to help inform a search engine of the given topic of a web page.
The meta keywords are not visible in the text on a web page but reside in the HTML code. These keywords are placed behind the scenes, such as through a WordPress plugin, like Yoast.. Well, it used to be available in Yoast. You’ll learn momentarily if that’s still true today.
The history of meta keywords helps reveal how you should address your own SEO and digital marketing now.
Early on, search engines did not restrict the number of keywords allowed in the meta keywords tag. However, at some point, Google and other search engines noticed users were “keyword stuffing” into this meta tag. In other words, some marketers were cramming a high volume of meta keywords into the back end of their web pages. This action was seen as “spammy.” Google took action and created a limit that has been reduced over time. Today, Google suggests allowing only a maximum of 2 – 3 meta keywords for each web page.
Around 2011, Google made an announcement via a Youtube Video that Google was not using meta keywords as a ranking factor. This change kicked off other platforms’ changes. There was a popular WordPress plugin by Yoast for example that, mentioned before, infused the meta keywords into that given page or post. Recently, the Yoast plugin on WordPress eliminated the field for adding keywords to the meta keywords tag. These actions have led many marketers and companies to ask if meta keywords, in turn, have any benefits.¹
We still recommend using meta keywords because although they are not acknowledged by Google or Bing, remember there are other search engines. While Google may make up a majority of the market, other search engines, especially internationally, still exist and they should be considered if the target audience for a website requires these other search engines. Examples of these other search engines include Baidu (a China-based search engine), Yandex and Naver.
Each of these search engines uses meta keywords differently.
When asking yourself, “Should I use meta keywords?”, consider that these other search engines could be using them and, if you opt out of implementing the meta keywords, you could be missing important opportunities to rank, increase organic traffic and convert visitors to customers.
For example, a project manager at Bing, Duane Forrester, shared that “meta keywords is a signal. One of roughly a thousand we analyze. Getting the use of meta keywords right is a nice perk for us, but won’t rock your world. Abusing meta keywords can hurt you.”
In other words, meta keywords, when used properly and in a safe proportion, can help your ranking.
To be safe rather than sorry, we recommend to all our clients that they use meta keywords. There is no need to be worried about your Google ranking, either. In a Search Engine Round Table with Gary Illyes of Google, he shared that Google does not see the use of meta keywords as spam so it will not penalize a site for using this tag.
Posted on January 24, 2019 by
You want to know the social media trends 2019 – and for good reason. After all, you know that social media is critical to almost all brands’ marketing and overall success. Because social media is ever-changing, staying “in the know” will help you confidently strategize and grow your business further this coming year.
That’s why, to help you be one step ahead of the rest of the pack, our team at Roaring Pajamas is sharing our insights into the future of social media.
Remember, even if social media felt like a challenging “To Do” for you this past year, know there is hope.
In fact, the chief marketing officer of Hootsuite, Penny Wilson, shares that, “While 2018 had its challenges, they translate into tremendous new opportunities for brands to establish deeper, more authentic and longer-lasting relationships with customers in 2019 and beyond—connections that will help achieve those broader business objectives.”¹
Ready to use the power of social media to build these kinds of authentic, long-term connections with dream customers? Let’s share the trends that’ll help you get there!
An overarching pattern exists for the future of social media. We, like most experts, predict a shift from the written word into visuals, especially video. Other social media savants agree. Take Marcus Sheridan. Formerly known as The Sales Lion, this author and podcast host has proclaimed that by 2019, he estimates 80% of all content we consume will be video.
The popularity of video is a rise of both evergreen video and live streaming. Live streaming offers immense power due to the level of highly engaging interaction. By using live video, brands and individuals can respond to comments, answer questions live and create a greater sense of connection. That’s why live and video-based mediums are important social media trends for 2019.²
Another reason live video is so engaging is because this medium feels authentic. With the fears around fake news and overly perfect feeds, consumers are feeling that need for genuine connection and are more likely to build trust and loyalty with brands that create down-to-Earth video and live content.
This brings us to a few of the top, specific social media trends for 2019.
In 2016 Instagram added Insta-Stories, the SnapChat-like feature letting accounts post short storytelling segments that disappear in 24 hours. With the attraction and growth of “live” and content that feels more spontaneous and authentic, Stories is only growing as one of the top social media trends in 2019.
There may also be more advertisements in between stories of followed accounts. Paid ads are a powerful way to use marketing dollars to get in front of ideal audiences and measure your ROI.
Facebook Live was rolled out to some users in August 2015 and, by August 2016, anyone with a Facebook account had the ability to utilize this live streaming capability. Since launching, Facebook Live has helped many brands grow their reach and connect more deeply with more clients. Facebook Live will continue as one of the top social media trends in 2019.
The numbers speak for themselves. For example, Search Engine Journal cited that their average Facebook Live engagement was 178% higher than the average engagement of a regular post. In addition, Live posts achieved reaches of at least double the amount of “normal” posts.³
Currently, most ads we see on Facebook are in our main feeds and sidebars. The same way Instagram features advertisements in between stories of followed accounts, it’s likely Facebook will introduce such ads, as well. As ads are key to the future of social media, keep this information in mind when considering your Facebook and overall marketing budget for 2019.
Chatbots are growing in popularity – and will only continue to expand this coming year. From setting up accounts to purchasing airline tickets and booking hotels, chatbots are being used to maximize efficiency and increase convenience. After all, a bot can be at work on a website 24/7 – rather than having a human working at 2 am, a bot can be there to help.
Partnering with influencers is a trend that is continually effective – and certainly one of the key social media trends 2019. In our work at Roaring Pajamas, we’ve found continued effective results by partnering with influencers. The right partners have like audiences with built-in trust with their followers, so when an influencer features your brand – ears are already perking up to listen!
Look out for Instagram adding a new shopping feature, which lets consumers buy products directly through the platform. For example, a decorator can post an image with household items and let visitors purchase by tapping on the item.
Our team and other experts feel strongly that the trends listed through this blog are the future of social media, but we want to hear your input too.
What trends do you think the New Year will bring?
Please share in the comments below!
Posted on December 2, 2018 by
With December fast approaching, the Roaring Pajamas’ Holiday Gift Guide for 2018 is here to help make shopping for the ultra-techy person in your life much easier. We know figuring out the right office gifts for coworkers, loved ones and all around tech lovers can be a challenge. You want to get something that’s truly helpful and liked but aren’t quite sure what to buy. After all, technology is rapidly changing, and you want these gifts to be the latest.
Rather than traipse down the aisles of Target, wander around Best Buy or spend hours scrolling on Amazon, we want to share with you our list of concrete ideas and company favorites.
That’s why we created this:
Roaring Pajamas’ Holiday Gift Guide for 2018 for business owners, social media mavens – and beyond!
This list includes the prime “Oh my gosh, no way! Thank you!” office gifts for coworkers and gadgets that will make life, including work time, more enjoyable.
AmazonBasics Ventilated Adjustable Laptop Stand: To kick off our Holiday Gift Guide for 2018, we are excited to present this ventilated, adjustable laptop stand. The metal mesh allows your laptop to run cooler, helping to prevent crashes, and even draw heat away from your trusty laptop. If cords tend to bug you? That’s another perk. This stand can gather up and tuck away 6 cords. Cord overwhelm, be gone! The best part? It’s only $19.99!
PhoneSoap 3 UV Cell Phone Sanitizer: This is the perfect gift for the cleanest person you know. This device, as seen on the TV show Shark Tank, uses UV light to clean your phone, killing 99.99% of all the bacteria that gathers on your phone throughout the day. Because, whether we like to think about it or not!, our phone attracts and accumulates a frightening amount of bacteria. However, we don’t wash phones like we do our hands so that bacteria adds up. That’s why we had to include the PhoneSoap for our tech Holiday Gift Guide for 2018. Your friend who owns a startling amount of hand sanitizer will LOVE this device. Plus, this pod simultaneously charges your phone. One more unique benefit? This pod can clean other things as well, from keys to headphones!
An Amazing Monitor: You have that coworker or loved one who uses a variety of devices, from tablets to their laptop. Here are two monitors to take the tech experience up a notch. The Dell 24” Touch Monitor is a touchscreen monitor that allows the user to combine the touchscreen of a tablet with the power and capabilities of a desktop. We also recommend the Dell 29” Ultrasharp Monitor because this monitor is massive, allowing the user to spread out all types of work across the screen.
Logitech Bluetooth Multi-Device Keyboard: This keyboard is one of those gadgets that’ll have social media gurus going gaga. This keyboard is useful with your computer AND your smartphone or tablet. The keyboard easily switches between devices and is easy to pair with Android, iOS, Windows and Mac alike. Our own team is passionate about using the keyboard for typing up social media posts and engaging on Instagram. After all, fingers get tired after so much Insta comment typing via mobile! Didn’t expect our Holiday Gift Guide for 2018 to help avoid carpal tunnel, eh?
Bose SoundSport Wireless-Free Headphones: Have a friend who takes public transportation to work or loves to listen to a podcast while they walk part or all of the way to the office? Traditional headphones with the big wire probably annoy them far more than they realize. That is why these headphones are one of the best choices for gifts for coworkers in your office. This set of wireless earbuds offer excellent Bose sound – without any tangled cords. Plus, the earbuds come with their own charging case and include anti-sweat technology, so they’re great for workouts, too.
The Miracle Time Cube: A business owner has a lot to get done and they need to be hyper-focused. That is the beauty of the Time Cube. Rather than set phone alarms, which can be distracting and lead to time scrolling Instagram, this cube allows you to set timers to work on a task in the zone. The entrepreneur or tech worker in your life can hop on a phone meeting and flip the cube to 30 minutes, starting the countdown. The cube also made our Holiday Gift Guide for 2018 because it’s ideal for other tasks like setting timers while cooking, giving yourself 15 minutes to read before doing errands or timing workouts.
Now, we turn it over to you.
Has one of these gadgets in the annual Roaring Pajamas’ Holiday Gift Guide for 2018 stood out to you – and made it easy to choose a gift for someone else or, hey, yourself? Let us know in the comment below!← Older posts Newer posts →