The Roaring PJ - A Social Media Blog

8 LinkedIn for Business Strategies to Transform Your Marketing Efforts

Posted on by Melanie Yunk

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LinkedIn for BusinessLinkedIn, the world’s largest professional network, has become one of the most valuable B2B marketing tools today. Have you harnessed LinkedIn for business? Do you know how to elevate your LinkedIn status? Follow along and learn how to use LinkedIn to maximize your marketing.

Create and Maintain a Personal Profile AND Company Page: Rock your personal profile and keep it up to date. Ensure you have completed all relevant sections of your profile.

At a minimum, you need:

  • A headline that serves as your value proposition (remember to include valuable keywords)
  • A professional-looking (and current!) profile photo
  • Contact information
  • Detailed experience—including work, education and volunteer experience
    A personalized URL

In addition to an outstanding personal profile, create a stand-out LinkedIn Company Page. As with your personal profile, ensure you have completed all the relevant sections and make it compelling, engaging and useful.

Tip: Remember many sections on LinkedIn include character limits, so craft messages wisely.

Personal Profiles
Headline: 120 Characters
Summary: 2,000 Characters
Recommendation 3,000 Characters
Company Pages
Company Name: 100 Characters
Company Update: 700 Characters
Company About Us: 2,000 Characters

Make Connections: Now you have both a personal profile and a business profile on LinkedIn, work to gain and establish strong connections on the platform. Cultivate connections for both your personal profile and on your business profile—and share them between the two where appropriate.

New client? Connect. New neighbor who works in your industry? Connect. New colleague? Connect? Networks become more powerful with more people involved, use the LinkedIn network to your advantage by constantly looking to expand it.

Tip: Wondering who to connect with? This Inc. article offers great advice on who you should (and who you should not) make a connection.

Join Groups: Essential to growing your business with LinkedIn is to find and join relevant LinkedIn groups. Groups allow you to network, gain insight and add value to others in—or interested in—your industry or area of expertise. Group membership lets you share content, ask and find answers, post and view open jobs, create new contacts and establish yourself as an expert in your field.

What’s important here is to see how you might add value—and think differently. For example, I belong to a table manners group, and we talk about all things etiquette. I often bring up issues around mobile phone use at the table, and the other group members understand that I bring a different—yet valuable—talent and insights to the table. See how that works?

Tip: You are allowed to join up to 50 groups through your personal LinkedIn profile. Company Pages, however, can add up to three groups so be selective with those three!

Write Messages to Connections: Reach out to connections to catch up, share news, ask questions, recommend a colleague or highlight your business or service. When sending business development messages for business via LinkedIn, ensure they are friendly, concise, compelling and have a clear call to action.

Tips:

  • Messaging isn’t available via Company Pages, thus the importance of maintaining personal profiles
  • Note the character limit on a message of 2,000 characters
  • Check out Social Media Examiner’s article on engaging prospects via LinkedIn

Send InMail to Non-Connections: LinkedIn offers InMail as a way to communicate directly to another, unconnected LinkedIn member. Like when messaging connections, ensure your message is concise, targeted and compelling. And, always include a clear call to action.

Tips:

Publish and Share Articles: LinkedIn has moved far beyond just a place to share your resume. With the addition of LinkedIn Pulse, it is now a publishing platform to share self-published content. Consider writing content specifically for LinkedIn on important news, information and happenings in your industry and publish it through LinkedIn Pulse. Also, on both your business profile and personal profile, share all your original, professional blog posts and other news articles that aren’t published directly on the LinkedIn platform. Finally, don’t forget to cross promote content—original or just industry relevant—between your LinkedIn business profile and your personal profile. Encourage employees and colleagues to do the same to amplify your message.

Tip: Check out this HuffPo article on How to Use LinkedIn Pulse for Your Business.

Use ProFinder: As we wrote in a social media strategy blog post for a LinkedIn business content last year, finding trusted lead sources ranks as imperative for growing and sustaining a business. LinkedIn ProFinder serves as an excellent lead source. ProFinder is a professional services marketplace that helps connect businesses with freelance or independent professionals. Personally speaking, we’ve answered many interesting and legitimate proposals from ProFinder. Many of those proposals have turned into great clients!

Tip: Check out LinkedIn’s keys to a successful ProFinder profile.

Consider Ads: Still not getting noticed as you’d like? LinkedIn ads are another avenue to boost your business. Check out all the options available on the LinkedIn business marketing site. You can boost content, send sponsored InMail or create text ads. What are you waiting for?

Tip: Text ads include a picture and studies show that photos of people improve effectiveness.

Ready to explore and engage in all the benefits of LinkedIn for your business? We know you’ll find value when you execute on these tips. And, if you don’t have time, we do! Contact us; we can help boost your business’ LinkedIn presence, capture mindshare and build prospects.

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7 Tips to Zap Writer’s Block and Create Awesome Content

Posted on by Melanie Yunk

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help zap writer's block with these 7 tipsAs writers, we all get writer’s block. Social media managers suffer the same issue. The question is, “how do we get past to find, write and share compelling content?” Our team here at Roaring Pajamas includes social media managers and copywriters, and between the group of us, we write a ton of content each week. And, occasionally we get stuck. Here are our top seven ways to get past writer’s block and create new and engaging content for ourselves and our clients.  

  1. Seek Fresh Eyes: I know, as the person who supports our social media managers, that sometimes it helps when they let me know they’re stuck. I’ll dig in and see what I can find in the way of new content and ideas. Sometimes, a fresh set of eyes on the scene is all it takes to re-inspire a manager who writes and posts regularly.
  2. Check Out EpicBeat: Try a new content tool to reinvigorate the writing mind. We just invested in Epictions EpicBeat, a trending content aggregation tool, and so far it rocks! To use, just plug in your search term—be it a keyword or phrase, an author, a sharer, a publication or a hashtag. Then, filter by date, content type or other options as needed. Next, EpicBeat serves up deep, relevant content and insights to sink your teeth, and blocked brain, into. Searching for content and understanding the trends around that content has never been so easy and so powerful.
  3. Search Your Hootsuite Streams: Our go-to for finding pertinent content for a client (or ourselves) remains searching by hashtag or keyword in Hootsuite streams. Assuming you use Hootsuite, you can easily add search streams to your Hootsuite dashboard to zero-in on key conversations to monitor and engage. Search streams allow you find social activity around keywords, users or locations of your specification.
  4. Talk It Out: Now and then, you just need to pick up the phone and chat with someone for new inspiration. If you are writing for a client, remember that your client lives and breathes their most significant issues on a daily basis, but they don’t always think to tell you about day-to-day dealings. When you reach out and ask for some new insights into what keeps them going in their day, or up at night, or what keeps their clients up at night, you are bound to break your writer’s block and gather plenty of new ideas for compelling content.
  5. Write Without Editing: Worrying too much about editing while you write tends to be the best way to feed writer’s block. Instead, just start writing. Don’t worry about typos, improper grammar or whether or not it makes sense. Get the creative juices flowing, and get the ideas out on paper. Then, once you’ve written a fair amount, go back and edit. We guarantee that just having something written down, even if fraught with errors, will help engage your writing mind.
  6. Experiment a Little: This suggestion walks a fine line because you must always stay on topic and on brand in your writing and social media efforts. However, if you feel like you are in a rut and always writing the same thing or in the same format, consider ways to shake it up without forsaking the necessary voice and style. How about a “behind the scenes” take on a topic? Or, what about an interview with your boss or a coworker? Simply looking at your content from a slightly different vantage point may help break the writer’s block.
  7. Change Your Environment: When all else fails, change your environment to help stimulate your thinking cap. Turn on some music. Sit someplace else. Go to the bathroom. Fill up your water bottle. Try some online retail therapy. Take a walk. Do anything to spark your imagination and writing. Sometimes, you just need a simple break from what became a mind-numbing task to find your inspiration and turn it into a mind-stimulating task.

Do you occasionally suffer from writer’s block, either with your own work or client work? If so, how do you break the block so you can continually find, write and share great content? We can’t wait to find out your tips!

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How Not To Be Annoying on Social Media

Posted on by Melanie Yunk

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We all have them, those social media pet peeves that just really irk us. For fun, our team compiled a list of how not to be annoying on social media. With each new addition to the list, we found ourselves nodding our heads in violent agreement and literally LOL’ing our way through the conversation. We thought you’d enjoy our compilation, and hopefully use it as a cautionary tale on how to best represent yourself and your brand on social sites.

Without further ado, our list of how to not be annoying on social media:

Proofread and edit for grammar and punctuation: Nothing says unprofessional like poorly written social media posts or ones fraught with typos. If you are promoting your business on social media, make sure to put your best foot forward and always dot your I’s and cross your T’s! A few members of our team use Grammarly to help catch grammar issues and typos. We also typically ask for a proofreader or editor for longer posts and blog articles.

Respond and engage: And, what about when you ask a question of a business on a social platform or website, and no one acknowledges it? This ranks as a customer service fail. You want engagement? Engage! Always respond to comments and questions promptly.

Give credit when using others’ images: We dedicated a blog post to this topic, the etiquette of photo credits, so you know this one really gets us going. And, we find it even more maddening when someone uses an image without giving credit and then crops out a brand’s watermark! Just be cool, not annoying, and give credit where credit is due.

Highlight in-stock products: Ever find yourself scrolling through your social media feed and see a product that you can’t live without? Then, have you found yourself trying to buy said product only to find out it’s out of stock? Highlighting sold out or out-of-stock products, especially without offering any alternatives, is a sure-fire way to annoy the bejeezus out of your followers. And, you run the risk of eroding loyalty when your followers take their business elsewhere in search of a great product your marketed but couldn’t fulfill.

Don’t use auto comments on Facebook or Instagram: You know those crazy, random, nonsensical comments that you find either on your posts or another feed? Most are from auto comments—automatic comments that come from a machine, not a human—and they rank high on the annoying scale! If you want to comment on other feeds, have a human comment with real words, real thoughts and real sentiment.

Remember to update your “link in bio” on Instagram: No doubt you’ve experienced this: an Instagram post captures your attention with an awesome photo, an engaging blurb and the promise of more juicy details through a link placed in the bio. You scroll to the top of the post only to find that either there is no link in the bio, or the link doesn’t apply to the most current post in the feed… the one you really want to read more about. Ack! Add “update link in bio” to part of your process when posting new content to always update those pesky links and ensure you do not annoy your followers in this way!

Please stop asking me if I want more Instagram followers: How many comments do you receive in a day asking if you want more followers? Plenty, right? And, how bugged are you with each of those comments? Please, please don’t be a company that asks for more followers. And, please don’t engage with those types of companies, either. Attract followers the right way, by engaging with your audience and creating compelling content.

What about you? What gets under your skin on social media? What’s your advice to someone who wants to know how not to be annoying on social media? Do tell! We can’t wait to hear.

 

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