Posted on June 20, 2014 by
Many cultures around the world use the summer solstice as a time to give thanks for all the good things they have and to celebrate the abundances that life has provided. It is also a time to realign with nature and remember that we are all connected to one another. What better time to acknowledge the single most important component of any business: people.
Building relationships with your customers, both current and potential, is an important way to keep your customer conversion and retention rates high. People like to work with and buy from companies and brands when they feel that their needs matter and their business is appreciated. In other words, they like to feel connected to the company. Social networking is the ultimate relationship-building tool for businesses and the summer solstice is the perfect time to evaluate your strategies.
Social networking is a well-known way to connect with people and to reach a wide audience using many channels and types of media. Take the summer solstice as an opportunity to check in with your fans, followers and subscribers and let them know that you appreciate them. Remember, it costs less to keep a client than to acquire a new one and showing your appreciation is a great way to boost your retention rates. Whether you host an appreciation giveaway, post a series of customer spotlights or simply post a note of gratitude, showing that you care will make your customers feel connected.
Realign Your Goals
Since summer solstice is a time to realign your connection with other people, make sure that your customer’s needs are in alignment with your social networking strategy. Social media outlets are a great way to increase your brand awareness and customer loyalty and the way to do this is to be entertaining and informative for your readers. Make sure you’re not spending too much time talking about yourself and focus your content on what your readers want to see.
It’s very easy to become consumed with strategies and goals for your social media outlets, especially when you’re looking at graphs, charts and piles of data all day. Take a few minutes to check in with your social networking accounts and reconnect with the real people that make you successful. Use the summer solstice this Saturday as a reminder that our customers are our greatest assets and give thanks for the abundances that they give us.