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By Melanie Yunk | January 11, 2011

If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know where to begin. On the other hand, a lot of business owners are blindly using social media without any understanding of what they are trying to accomplish. The key to success is creating a strategy and a targeted approach geared towards reaching the biggest audience possible.

I have launched this blog to offer you guidance, tips, and training about joining the conversation. Whether you are still trying to figure out how to use a hashtag or you need suggestions about proper Tweeting etiquette, I am here to help you and your business.

Why participate?

-3 out of 4 Americans use social media.

-Social media is now the 4th most popular online activity, ahead of email.

-Time spent on social networks is 10% of total internet activity.

-25% of search results for the world’s top 20 brands are linked to user-generated content.

-34% of bloggers post opinions about products and brands. There are over 181 million blogs today.

-If Facebook were a country, it would be the third largest. Do you want to miss your opportunity to reach such a big audience?

Source: Social Media Today

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