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The Roaring PJ - A Social Media Blog

Provence Tour Draws Record Traffic after Search Engine Optimization

Posted on by Melanie Yunk


Our client, Kit Golson at Chic Provence, hosted her 1st Annual Provence Tour in May, 2011. Kit is a talented and creative interior designer with a serious passion for all things Française. Last year, Kit approached us to help her increase traffic  for her Provence design tour webpage by employing search engine optimization practices.

After researching phrases, we came up with the phrase, “Provence Tour.”

We added this keyword phrase to the <title> and <h1> elements on the page, and easily peppered the content with this content-appropriate phrase. The phrase was used as an exact phrase and sometimes as the broad match phrase “Provence Design Tour.”