The Roaring PJ Blog

How Social Media is Like Gourmet Food

Get The Roaring PJ Blog in your inbox!

This field is for validation purposes and should be left unchanged.
Gourmet Food

By Melanie Yunk | October 3, 2011

People often ask me why I transitioned from gourmet food manufacturing to social media consulting. I thought the similarities between the two were obvious, but evidently not. So, below are 5 ways that Social Media is like Gourmet Food:

  1. Social Media and Gourmet Food are totally addicting. I don’t know about you, but I can spend hours reading tweets and Facebook posts and who can eat just half a gourmet meal, take just one sip of a glass of fine wine or take a single bite of a homemade cake made with artisan chocolate? Not me. That’s why I consult. . . because my husband told me to either get off “the Twitter” and make some money or find a way to make money tweeting. He’s a very wise man, by the way.
  2. They’re both delicious. Obviously, gourmet food is delicious or it wouldn’t be gourmet. . . but social media? Delicious, really? I say “absolutely!” Have you seen all the foodies and chefs on Twitter, Facebook and 100s (1000s?) of food blogs, writing about their latest gourmet creations? I personally am Facebook friends with at least 350 chefs and foodies from all over the world. My Facebook page is – delicious – every day and my foodie friends on Twitter, like @LDGourmet, @chezus and @GrillGrrl are always cooking up something tasty.
  3. Social media and gourmet food require creativity. Only a creative chef would think of combining Madagasgar vanilla with creme fraiche and tupelo honey over a stack of banana buttermilk pancakes. People tweeting and posting must be creative to attract attention to their pages. Ok. I agree, not everyone has a creative Facebook page. In fact, some are downright boring. However, people who successfully tweet and post for business are very creative. Have you seen the Kingsford Charcoal Facebook page? @DrBBQ is always up to something on his Twitter page.
  4. Left unattended, they’ll fade away. If a social media site is ignored, the site will eventually lose its readership and followers. An unattended gourmet meal will shrivel, smoke or even catch on fire – poof – gone.
  5. They’re not always good for you. Too much gourmet food may make you fat and too much social media gets you in trouble with your “real” friends and family. (See No. 1 above.)

So, there you go. Five justifications for leaving one addicting, delicious and creative job for another with the same traits. Whaddya think? Do you have any additions to the list?

Get The Roaring PJ Blog in your Inbox!

This field is for validation purposes and should be left unchanged.

Recent Posts

Robots Writing Content on Laptop Computers Generating AI Content

AI Generated Content: Privacy Perils and Ownership Rights

Seems like everyone, including writers, business owners and marketers, has jumped onto the AI generated content bandwagon. But before you throw in the whole ensemble, you need to learn about some concerns about privacy, content ownership and copyright. Being aware of these potential issues will help you make informed decisions about using AI generated content.…


Roaring Pajamas Rebrands Website: New Look, Same Quality Service

REDWOOD CITY, Calif. – July 11, 2023 – Roaring Pajamas, Northern California’s digital marketing solutions agency, is excited to share the launch of its redesigned and refreshed brand and website at Anyone who has experienced a makeover knows how the process is transforming and rejuvenating. That’s exactly how employees and customers feel about the…


How to Remove Personal Information from Google Search Results To Protect Your Privacy

A new Google feature allows users to remove personal information from Google search results. All it takes is a little research and a few minutes to complete an online form.