The Roaring PJ Blog
Social Media Articles
My Employer’s Snooping! A Social Media Policy Review
Early in my social media career, when social media policies were just forming, I met people who were asked to give up their social network passwords during job interviews. I also encountered someone who was forced to share a social media password with work, as the company was inspecting employee social media activity to ensure…
What’s Your Story, Instagram?
Last month, Instagram rolled out Instagram Stories, an exciting new feature that allows users to share snippets of their day for just a 24-hour period. Sound familiar, by chance? Instagram Stories bears a striking resemblance to another popular platform that allows for disappearing media, Snapchat. Our team spent considerable time exploring the two platforms, experimenting with…
The ABCs of Photo Credit Etiquette
With millions of gorgeous images flooding the internet daily, some may be tempted to use another’s photo without attributing proper photo credit. Using or sharing images without giving an obvious nod to the image creator may seem innocuous, or perhaps, may even be intended as a compliment. However, this practice proves very upsetting and –…
Headed Out of the Office? Five Vacation Tips for Entrepreneurs
As an entrepreneur, taking a vacation poses many challenges and questions. Will your business manage with you out of the office for a few days? Will customers and clients remain pleased? Can the business operate as normal? How will the team handle emergencies? As a small business owner, I grapple with these very questions each…
How Blogging Helps Your Site Rank
We often encourage clients to add blogging to their marketing mix. This sometimes seems a daunting suggestion to an ever-growing to-do list with time and resource constraints. Blogging, however, provides tremendous business benefits, more than just what appears at face value. A multitude of compelling answers to the “why blog?” question exist. Among others, a…
Can You Survive Instagram’s Updates and Other Social Media Changes?
Just when we thought we found the perfect social network, shift happened; Instagram announced updates and social media marketers everywhere began worrying like Chicken Little. With the coming addition of an Instagram algorithm to determine the content order in a user’s feed, is the social media sky falling? What do the impending updates to Instagram…
Improve Your Instagram for Business with These 7 Tips and Tricks
Earlier this year, I wrote of new year’s resolutions for social media, where we recommended using more images and expanding to new platforms. Using Instagram for business provides the opportunity to achieve both of these resolutions, as well as the occasion to explore a more visually- and aesthetically-oriented style of social media. Our team at…
The Roaring Tip Sheet: Live Streaming with Facebook Live
While live streaming isn’t new, the advent of applications such as Periscope and Meerkat brought it to the forefront of marketing and social media in the last year. Not to be outdone, Facebook announced Facebook Live, their version of a live streaming service, in August of 2015. Initially only available to public figures and verified pages, last…
Roaring Pajamas Digital Marketing Agency: Seven Years and Still Going Strong
I’ve known Melanie and Kent for a number of years, even before the creation of their digital marketing agency extraordinaire; a good handful of years ago, Melanie and I worked closely on life-changing volunteer projects with the Junior League of Palo Alto•Mid Peninsula, Inc. I have always admired Melanie’s drive and work ethic, and I’ve…
Illuminating the Dark Data of Social Media Metrics, Part 2
Understanding the Social Media Marketing Metrics Blind Spot – Part 2 In part one of this two-part series on the blind spot in social media metrics, we discussed dark social – the social sharing of content that occurs outside of what can be measured by Web analytics tools – and the impact of dark social…
Understanding the Social Media Marketing Metrics Blind Spot, Part 1
Understanding the Social Media Marketing Metrics Blind Spot – Part 1 There’s an old saying, “we know 50% of our marketing works, we just don’t know which 50%,” that makes marketing metrics experts shudder. And rightly so. Measuring marketing is critical to a business and with basic, readily available tools one can easily gather useful…
Emoji Marketing: Major Mojo or Total No-Go?
The use of emoji – small characters used to express emotions digitally – exploded this year, far beyond just smiley faces and hearts from tweens and teens. In fact, emoji marketing is now one of many marketing tactics deployed by major brands and even a presidential candidate. Emoji are so pervasive that social media platforms…