The Roaring PJ Blog
Social Media Articles
Respond to Favorited Tweets to Encourage Twitter Engagement
With new technology comes new acronyms, names and buzzwords. For Twitter, many newly coined words and terms emerged over the years; ‘favorited tweets’ is one of them. You gain favorites on Twitter anytime someone clicks the little star button under your tweet. If you are trying to encourage Twitter engagement, knowing how to respond to…
2 New Facebook Tools You Need to Know About
If you’re looking for ways to increase your company’s exposure and sales, there are two new Facebook tools you need to know about. The Save Feature allows users to save links to look at later, and the Buy Button that’s being tested will let shoppers make purchases directly from Facebook. Let’s take a look at…
Invisible on Social Media Platforms? Get Strategic and Get Seen
If your strategic marketing plan doesn’t include a strong presence on social media platforms, then you are missing a major opportunity for prospective clients to learn about your brand. After all, what’s the point of creating the best product or service you possibly can if you’re not sharing it with the over 1 billion accounts…
Video Sharing: an Essential Part of Any Social Media Strategy
Social media is more than just an outlet for text and photos. Video sharing is quickly becoming one of the most important features on the social media scene. If you’re not using videos as part of your social media strategy, you’re missing out on a great opportunity to reach more people and increase your overall…
Facebook Pages to Watch: How to Keep an Eye on the Competition
If you’ve always wondered how well the competition’s Facebook posts are really performing, then Facebook Pages to Watch is a new feature you’ll want to dig into right away. In the past, all you’ve been able to see is the number of likes and fans for a company’s page. Now you can get a host of…
Summer Solstice is a Time to Connect
Many cultures around the world use the summer solstice as a time to give thanks for all the good things they have and to celebrate the abundances that life has provided. It is also a time to realign with nature and remember that we are all connected to one another. What better time to acknowledge…
Why a Social Media Editorial Calendar Makes Updates Simpler
Do you use an editorial calendar to help manage your social media posts, tweets and blog posts? If not, you’re probably spending too much time managing these activities. With a little planning and the completion and ongoing maintenance of an editorial calendar, daily social media updates and blog posts become almost automatic. If you ran…
Roaring Pajamas Gets Cozy at BlogWorld
At BlogWorld 2011, we spent 3 crazy days listening to keynotes and various sessions in a diverse set of tracks. Here are our top 10 favorite things about BlogWorld 2011: Jim Farley, CMO, Ford Motor Company rocks. His keynote session was inspirational, emotional and absolutely amazing. He makes us happy to drive Fords. The party…
How Social Media is Like Gourmet Food
People often ask me why I transitioned from gourmet food manufacturing to social media consulting. I thought the similarities between the two were obvious, but evidently not. So, below are 5 ways that Social Media is like Gourmet Food: So, there you go. Five justifications for leaving one addicting, delicious and creative job for another…
San Carlos Celebrates Social Media Day 2011 with a Treasure Hunt
On Thursday, June 30, San Carlans participated in the City’s first ever celebration of Social Media Day. The event included a Meetup and Treasure Hunt that led participants through downtown during the City’s weekly Farmers’ Market, Hot Harvest Nights. Social Media Day was originally proclaimed by Mashable in 2010 and was celebrated with more than…
Social Media Strategy: 5 Steps to Success
A social media strategy helps you focus your activities online and guides you to a successful campaign. The beginning of the year is a great time to reorganize yourself and your business, and it’s a perfect time to create a social media strategy! I frequently speak with small business owners who tell me they don’t…
Tweet? Post? Accept Friend Request? Help!
If you haven’t already added these social media terms to your vocabulary, it’s time to start. My clients often come to me saying they know they need to up their social media game, but they are overwhelmed and don’t know where to begin. On the other hand, a lot of business owners are blindly using…